Lilly and Sid are an award winning baby clothes and baby blankets retailer. You can find their products in stores like Harvey Nichols and House of Fraser throughout the UK.
They came to us looking to increase sales from their Google AdWords campaigns.
- Restructuring of Google AdWords account
- Building a Google Shopping feed from scratch and setting up Product Listing Ads campaigns
- Building new landing page variations, offering special promotional banners just for PPC traffic on the checkout page, to maximise conversion rates.
- Creating several new remarketing lists segmented out based on previous visitor activity i.e. non-converters, been to basket etc.
The 30 Days after we carried out our optimisation saw:
- Revenue increase by 786%
- CPA (Cost Per Acquisition) decrease by 29%
- Total Sales up by over 2100%