Make It Social is an Edinburgh based tech start-up with 1 goal; to simplify the group booking process.
The advertising brief for Clean Digital was to generate B2B leads via PPC advertising across various channels. Mainly AdWords, LinkedIn and Twitter Ads
With close collaboration with their social media and content teams, we worked on some innovative ads which would raise awareness of their product and the benefits of their technology for prospective partners.Key Features
A couple of examples of our ads. Twitter Cards on the left, and Gmail Sponsored Promotions on the right.
Our role here was a good example of our PPC consultancy work and even in the competitive B2B travel booking industry, there is always potential to create brand awareness and drive leads for a new cutting edge technology.
"Clean Digital helped put together our PPC strategy across 3 channels and integrate it with our sales funnel. Having full tracking and reporting across channels was invaluable in formulating our marketing strategy moving forwards."
Founder, Make It Social