Failing to use ad extensions on Google Search Ads is one of the biggest mistakes made by inexperienced advertisers. Extensions are extra relevant information added to an ad, helping businesses showcase all their unique selling points in only one search result. Adding extensions won’t guarantee that they will show on ads all the time. Google uses artificial intelligence to display the most suitable ones when it considers they will improve your ad performance. Also, a minimum Ad Rank is required for extensions to show.

To help you choose the best ones for your campaigns, we put together a list of 10 different extensions that will undoubtedly boost your Google Ads. Of course, you don’t have to use all of them, but we would recommend a mix of at least 4 for every campaign.

Location extensions

Drive customers directly to your business location.


Callout extensions

Encourage people to convert offline by adding relevant offerings, such as “Free delivery” or “Open 24/7”.

Call extensions

Add your phone number or call button to your ads and encourage people to call your business.

Sitelink extensions

Show specific pages of your website, such as ‘Shop’, ‘Mens Shoes’, and ‘Womens Jackets’.

Structured snippet extensions

Showcase specific information, like product or service categories, and attract the attention of potential customers.

Price extensions

Inform product prices separately on your ad, and drive clicks to relevant product pages.

Image extensions

Upload relevant images to complement your text ads, and improve your ad performance.

Promotion extensions

Highlight your sale promotions for people looking for deals and sales.

Lead form extensions

Attract leads by using a lead form in your ad and help drive sales for your business.

App extensions

Drive users directly to your mobile or tablet app via your text ads.

If you want to learn more about ad extensions and find even more variations, have a look at this article by Google.

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