Since the summer of 2012 we've been providing bespoke PPC management and consultancy to challenger brands across a variety of different channels.

An agency is only as good as its people, so here we'd like to introduce you to the team that you could be working with. You'll have a dedicated point of contact from the team below to work with you every step of the way.

If you know your sitelinks from your callouts and enjoy a good pivot table then check out our careers page for current vacancies.

For more pics and a behind the scene look at life at Clean Digital, you can also check out our Instagram


Rod Richmond

Head of Strategy

Rod founded Clean Digital after working for marketing agencies in the UK and US and seeing a demand from clients for specialism and focus in 1 area of digital marketing. Created his first Google Ad in 2006 and has been working full time as a PPC'er since early 2010. He's also a keen speaker at various international conferences (i.e. Hero Conf where he has been a speaker 5 times, PPC Masters, and various SEM Rush Webinars and podcast episodes).

Loves chatting about websites and digital strategy almost as much as debating Hall and Oates greatest hits.


Rory Young

Head of Operations

One of the grizzled veterans of PPC (from time to time he scares our younger team members by recounting a time before sitelinks); co-owner Rory has been leading stategy on PPC accounts for a plethora of big brands since 2008.

He's the first port of call for any account management query. Described by his colleagues as a "PPC pioneer" and "full of wisdom and knowledge" gives you a glimpse into how Rory leads from the front and makes sure everything runs smoothly.


Fraser Smith

Account Director

Often described as a "silent ninja" when he gets in the "Excel zone". He creates winning bid strategies for ecommerce brands and was also client lead for our 2018 UK Search Awards double category winning work with BrewDog.

Fraser can be found leading strategy on some of our biggest accounts when he isn't catching up on his NFL or testing the human limits in spicy chicken wing consumption.


Tessa Williams

Account Director

Tessa arrived in Edinburgh from New Zealand armed with just 2 things. Her 5 years' PPC account management experience and a plan to find the real Hogwarts. (It's somewhere up north we think...).

Unflappable in any situation (even that day the internet broke) she strives to delight her clients through the power of PPC.


Emiliya Petrova

Account Manager

Our in-house expert on Facebook and Instagram Ads: Emi has been described by her team mates as a "paid social queen" with an incredible attention to detail.

When she isn't flying to the latest date in Beyonce's world tour, she is educating the team on all the latest social media channels and platforms.


Aitor LarraƱaga

Account Executive

Formerly of Google, Aitor brings a wealth of experience in tracking solutions, Analytics and big data analysis. A humble expert, he is never happier than when problem solving the latest cutting-edge solution for a client's campaign to make the data work to their benefit.

Mr LarraƱaga has also introduced the wonderful kalimotxo to the office and beer Fridays have never been the same!


Logan Hunter

Account Executive

Logan "Jetset" Hunter is an enthusiastic and relentless problem solver. With a unique American/French outlook on the world, he's also our in-house wine, Edith Piaf and NBA expert.

With a keen eye for detail, he is always looking for areas of an account where he can experiment and test new features.


Ed Hipwell

Account Executive

Before Clean Digital, Ed worked as an account manager at a multi-channel marketing agency. He wanted to zone in on PPC as a channel and since coming aboard has brought a unique perspective to our client campaigns.

A pub quiz connoisseur, he has a talent for storing mountains of information after reading something just once. He thrives in the fast paced agency environment and helping clients get the most from their campaigns.


Hannah Pate

Marketing Manager

Hannah helps us tell the world about Clean Digital and the work we do. You'll hear from her if we're organising one of our many events around the UK. She's also in charge of our new client kick-off gifts and our Christmas presents (so best to keep her on your good side).

Described by her colleagues as a "super woman", Hannah is the smiley face you'll first see when you walk into Clean Digital HQ!



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