About

Since the summer of 2012 we’ve been providing bespoke PPC management and consultancy to challenger brands across a variety of different channels.

An agency is only as good as its people, so here we’d like to introduce you to the team that you could be working with. You’ll have a dedicated point of contact from the team below to work with you every step of the way.

If you know your sitelinks from your callouts and enjoy a good pivot table then check out our careers page for current vacancies.

For more pics and a behind the scene look at life at Clean Digital, you can also check out our Instagram

RORY YOUNG

Managing Director

One of the grizzled veterans of PPC (from time to time he scares our younger team members by recounting a time before sitelinks); co-owner Rory has been leading stategy on PPC accounts for a plethora of big brands since 2008.

He’s the first port of call for any account management query. Described by his colleagues as a “PPC pioneer” and “full of wisdom and knowledge” gives you a glimpse into how Rory leads from the front and makes sure everything runs smoothly.

Favourite Movie: Interstellar
Favourite Song: Bon Iver, Minnesota, WI
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FRASER SMITH

Account Director

Often described as a “silent ninja” when he gets in the “Excel zone”. He creates winning bid strategies for ecommerce brands and was also client lead for our 2018 UK Search Awards double category winning work with BrewDog.

Fraser can be found leading strategy on some of our biggest accounts when he isn’t catching up on his NFL or testing the human limits in spicy chicken wing consumption.

Favourite Movie: Wolf of Wall Street
Favourite Song: Kanye West, POWER
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TESSA WILLIAMS

Account Director

Tessa arrived in Edinburgh from New Zealand armed with just 2 things. Her 5 years’ PPC account management experience and a plan to find the real Hogwarts. (It’s somewhere up north we think…).

Unflappable in any situation (even that day the internet broke) she strives to delight her clients through the power of PPC.

Favourite Movie: A Beautiful Mind
Favourite Song: Eminem, The Real Slim Shady
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PAAULA BAXI

Account Manager

Drawn in by the glorious weather, stunning scenery and Bross Bagels; Paaula drove up from Kent to Edinburgh seeking a new challenge in PPC. Aside from her sunny disposition and Google Data Studio chops, she brings with her a wealth of paid social experience from a previous marketing agency and working in house for a leading alcohol brand.

When she isn’t busy with spreadsheets and optimising PPC campaigns, she can be found with her head in a book or binge watching box sets!

Favourite Movie: Weird Science
Favourite Song: Sting, Englishman In New York
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AITOR LARRAÑAGA

Data Strategist

Formerly of Google, Aitor brings a wealth of experience in tracking solutions, Analytics and big data analysis. A humble expert, he is never happier than when problem solving the latest cutting-edge solution for a client’s campaign to make the data work to their benefit.

Mr Larrañaga has also introduced the wonderful kalimotxo to the office and beer Fridays have never been the same!

Favourite Movie: The Godfather
Favourite Song: Anari, Epilogoa
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LOGAN HUNTER

Account Manager

Logan “Jetset” Hunter is an enthusiastic and relentless problem solver. With a unique American/French outlook on the world, he’s also our in-house wine, Edith Piaf and NBA expert.

With a keen eye for detail, he is always looking for areas of an account where he can experiment and test new features.

Favourite Movie: The Departed
Favourite Song: Edith Piaf, Non, je ne regrette rien
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ED HIPWELL

Account Executive

Before Clean Digital, Ed worked as an account manager at a multi-channel marketing agency. He wanted to zone in on PPC as a channel and since coming aboard has brought a unique perspective to our client campaigns.

A pub quiz connoisseur, he has a talent for storing mountains of information after reading something just once. He thrives in the fast paced agency environment and helping clients get the most from their campaigns.

Favourite Movie: Happy Gilmore
Favourite Song: Fleetwood Mac, The Chain
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HANNAH PATE

Marketing Manager

Hannah helps us tell the world about Clean Digital and the work we do. You’ll hear from her if we’re organising one of our many events around the UK. She’s also in charge of our new client kick-off gifts and our Christmas presents (so best to keep her on your good side).

Described by her colleagues as a “super woman”, Hannah is the smiley face you’ll first see when you walk into Clean Digital HQ!

Favourite Movie: Mean Girls
Favourite Song: Fleetwood Mac, Everywhere
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RYAN WHITAKER

Account Executive

All the way from the land ‘Down Under’, Ryan came to sunny Scotland armed with a Marketing degree and a thirst for learning all things PPC. A meticulous worker, always keen to learn, Ryan has quickly evolved into a PPC ninja.

When he takes a well-deserved break from analysing data and managing campaigns, he can be found baking sourdough or planning his next adventure, and as a former wine specialist, he brings a new level of sophistication to beer Fridays!

Favourite Movie: Pulp Fiction
Favourite Song: Shine On You Crazy Diamond (Part One) – Pink Floyd
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ROD RICHMOND

Board Adviser

Rod founded Clean Digital after working for marketing agencies in the UK and US and seeing a demand from clients for specialism and focus in 1 area of digital marketing. Created his first Google Ad in 2006 and has been working full time as a PPC’er since early 2010. He’s also a keen speaker at various international conferences (i.e. Hero Conf where he has been a speaker 6 times, SMX East, PPC Masters, and various SEM Rush Webinars and podcast episodes).

Favourite Movie: Eddie the Eagle
Favourite Song: Daryl Hall and John Oates, Out of Touch
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MAISIE

Head of Security/Naps