The Rise of the Variants
Rory Young2020-07-10T11:54:12+01:00Google are continuing to push the boundaries of how they match queries to [...]
Human Led Automation For E-Commerce PPC – Part 1
Rory Young2020-12-09T10:33:12+00:00The PPC industry is currently awash with talk of machine learning & automation. [...]
Input Orientated Mindset: When PPC and Poker Overlap
Rory Young2020-12-09T10:35:08+00:00Many moons ago, I was an avid poker player. I like numbers and [...]
The Shady World Of Search (Partners)
Rory Young2020-12-09T10:38:46+00:00We’ve noticed something strange when reviewing our Auction Insights for one of our [...]
Using Click Share To Spot Performance Outliers
Rory Young2020-07-10T11:44:57+01:00Google rolled out its new “Click Share” metric across advertisers in February 2019, and [...]
Setting up gtag.js event tracking
Rory Young2020-07-09T10:45:08+01:00If your Google Analytics account is using the latest "gtag.js" snippet, and you [...]
How PPC can help measure your offline advertising impact
Rory Young2021-05-18T11:39:07+01:00TLDR: PPC is rarely a standalone channel. See how we can analyse Google [...]