--- title: "10 Ad Extensions To Boost Your Google Search Ads" description: "Ad extensions are extra relevant information added to an ad, helping businesses showcase all their unique selling points in only one search result." canonical: "https://cleandigital.co.uk/blog/10-ad-extensions-to-boost-your-google-search-ads" image: "https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/Website_-_DALL-E_Images.png" content_signal: "ai-train=no, search=yes, ai-input=yes" --- [Back to Blog](https://cleandigital.co.uk/blog) # 10 Ad Extensions To Boost Your Google Search Ads By Callum Coard • 8 December 2021 2 minute read [Tips](https://cleandigital.co.uk/blog#topic=Tips) [Google Ads](https://cleandigital.co.uk/blog#topic=Google+Ads) ![10 Ad Extensions To Boost Your Google Search Ads](https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/Website_-_DALL-E_Images.png) Failing to use ad extensions on Google Search Ads is one of the biggest mistakes made by inexperienced advertisers. Extensions are extra relevant information added to an ad, helping businesses showcase all their unique selling points in only one search result. Adding extensions won't guarantee that they will show on ads all the time. Google uses artificial intelligence to display the most suitable ones when it considers they will improve your ad performance. Also, a minimum [Ad Rank](https://support.google.com/google-ads/answer/1752122) is required for extensions to show. To help you choose the best ones for your campaigns, we put together a list of 10 different extensions that will undoubtedly boost your Google Ads. Of course, you don't have to use all of them, but we would recommend a mix of at least 4 for every campaign. ## [**Location extensions**](https://support.google.com/google-ads/answer/2404182) Drive customers directly to your business location. ## [**Callout extensions**](https://support.google.com/google-ads/answer/7301149?visit_id=637711129073905467-954177465&rd=1) Encourage people to convert offline by adding relevant offerings, such as "Free delivery" or "Open 24/7". ## [**Call extensions**](https://support.google.com/google-ads/answer/2453991) Add your phone number or call button to your ads and encourage people to call your business. ## [**Sitelink extensions**](https://support.google.com/google-ads/answer/2375416) Show specific pages of your website, such as 'Shop', 'Mens Shoes', and 'Womens Jackets'. ## [**Structured snippet extensions**](https://support.google.com/google-ads/answer/6280012) Showcase specific information, like product or service categories, and attract the attention of potential customers. ## [**Price extensions**](https://support.google.com/google-ads/answer/7065415) Inform product prices separately on your ad, and drive clicks to relevant product pages. ## [**Image extensions**](https://support.google.com/google-ads/answer/9566341?hl=en-GB) Upload relevant images to complement your text ads, and improve your ad performance. ## [**Promotion extensions**](https://support.google.com/google-ads/answer/7367521?hl=en) Highlight your sale promotions for people looking for deals and sales. ## [**Lead form extensions**](https://support.google.com/google-ads/answer/9423234) Attract leads by using a lead form in your ad and help drive sales for your business. ## **[App extensions](https://support.google.com/google-ads/answer/2402582?hl=en-GB)** Drive users directly to your mobile or tablet app via your text ads. If you want to learn more about ad extensions and find even more variations, have a look at this [article by Google](https://support.google.com/google-ads/answer/7332837). Share This Article ## Related Articles ### You May Also Like [![Number 1 In The Search Results: Is This Really The Best Place To Be?](https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/number_1_in_search_results.png) #### Number 1 In The Search Results: Is This Really The Best Place To Be? Number one! Top of the search results! First position! It sounds like the ideal place to be...right? But it isn't necessarily going to get you the best](https://cleandigital.co.uk/blog/number-1-in-the-search-results-is-this-really-the-best-place-to-be) [![5 PPC Trends For 2022](https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/Top_5_tips_for_ppc_in_2022.png) #### 5 PPC Trends For 2022 Google has gradually increased their push on AI over the last few years as it continues to evolve throughout PPC landscape. AI today will likely look vastly](https://cleandigital.co.uk/blog/5-ppc-trends-for-2022) [![5 Tips for Christmas Campaigns](https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/christmas_campaign_tips.png) #### 5 Tips for Christmas Campaigns It's over half way through October already! And as Christmas creeps closer, every good PPC specialist should be preparing their festive campaigns. If you](https://cleandigital.co.uk/blog/5-tips-for-christmas-campaigns) ```json [ { "@context": "https://schema.org", "@type": "BlogPosting", "@id": "https://cleandigital.co.uk/blog/10-ad-extensions-to-boost-your-google-search-ads#blogposting", "url": "https://cleandigital.co.uk/blog/10-ad-extensions-to-boost-your-google-search-ads", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://cleandigital.co.uk/blog/10-ad-extensions-to-boost-your-google-search-ads" }, "headline": "10 Ad Extensions To Boost Your Google Search Ads", "description": "Ad extensions are extra relevant information added to an ad, helping businesses showcase all their unique selling points in only one search result.", "image": [ "https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/Website_-_DALL-E_Images.png" ], "datePublished": "2021-12-08T12:00:00.000Z", "dateModified": "2021-12-08T12:00:00.000Z", "inLanguage": "en-GB", "author": { "@type": "Person", "name": "Callum Coard" }, "publisher": { "@type": "Organization", "@id": "https://cleandigital.co.uk/#organization", "name": "Clean Digital", "url": "https://cleandigital.co.uk", "logo": { "@type": "ImageObject", "url": "https://cleandigital.co.uk/images/logos/clean-digital/clean-digital-ppc-logo-black-transparent.png" } }, "keywords": [ "Ad extensions" ], "articleSection": [ "Tips", "Google Ads" ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "@id": "https://cleandigital.co.uk/blog/10-ad-extensions-to-boost-your-google-search-ads#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://cleandigital.co.uk/" }, { "@type": "ListItem", "position": 2, "name": "Blog", "item": "https://cleandigital.co.uk/blog" }, { "@type": "ListItem", "position": 3, "name": "10 Ad Extensions To Boost Your Google Search Ads", "item": "https://cleandigital.co.uk/blog/10-ad-extensions-to-boost-your-google-search-ads" } ] } ] ```