---
title: "PPC and Paid Media Article Archive | Clean Digital"
description: "Browse Clean Digital articles on PPC, Google Ads, paid social, programmatic advertising, analytics and AI search."
canonical: "https://cleandigital.co.uk/blog/archive"
image: "https://cleandigital.co.uk/og-image.png"
content_signal: "ai-train=no, search=yes, ai-input=yes"
---

[Back to the blog](https://cleandigital.co.uk/blog)

# PPC article archive

Every indexable Clean Digital article, grouped by publication year.

2026 (16 articles)

- [What Three Years of Employee Ownership Looks Like](https://cleandigital.co.uk/blog/three-years-of-employee-ownership) 17 Jul 2026
- [Why Creative Matters in Paid Media](https://cleandigital.co.uk/blog/the-role-of-creative-in-paid-marketing) 13 Jul 2026
- [Clean Digital Wins Silver Award: Why It Feels Like Gold](https://cleandigital.co.uk/blog/clean-digital-wins-silver-award-why-it-feels-like-gold) 26 Jun 2026
- [From Data to Doorstep. Your Next Location is Hiding in Plain Sight.](https://cleandigital.co.uk/blog/from-data-to-doorstep-your-next-location-is-hiding-in-plain-sight) 18 Jun 2026
- [The PPC World Cup: Navigating Strategy During the Tournament](https://cleandigital.co.uk/blog/the-ppc-world-cup-navigating-strategy-during-the-tournament) 12 Jun 2026
- [Why Marketing Must Move from Seasonal to Signal Led](https://cleandigital.co.uk/blog/why-marketing-must-move-from-seasonal-to-signal-led) 26 May 2026
- [Making The Most Of First-Party Data](https://cleandigital.co.uk/blog/making-the-most-of-first-party-data) 15 May 2026
- [CTR Is Not Dead. It's Just Changed Its Outfit.](https://cleandigital.co.uk/blog/ctr-is-not-dead-its-just-changed-its-outfit) 16 Apr 2026
- [Global Agency Award Finalists: Clean Digital Recognised on Global Stage](https://cleandigital.co.uk/blog/global-agency-awards-clean-digital-recognised-on-global-stage) 16 Apr 2026
- [Why UGC Ads are the Future of Brand Marketing](https://cleandigital.co.uk/blog/authenticity-shift-the-rise-of-ugc-driven-brand-marketing) 24 Mar 2026
- [Clean Digital Achieves Google Premier Partner Status](https://cleandigital.co.uk/blog/clean-digital-achieves-google-premier-partner-status) 11 Mar 2026
- [In 2026, do Old Google Ads Metrics still matter?](https://cleandigital.co.uk/blog/in-2026-do-old-google-ads-metrics-still-matter) 6 Mar 2026
- [Creative Is the New Targeting: How to Build Meta Ads That Actually Convert](https://cleandigital.co.uk/blog/creative-is-the-new-targeting-how-to-build-meta-ads-that-actually-convert) 23 Feb 2026
- [AI Advertising Pivot: Navigating the Shift from Search to Discovery in 2026](https://cleandigital.co.uk/blog/ai-advertising-pivot-navigating-the-shift-from-search-to-discovery-in-2026) 6 Feb 2026
- [Progress Beats Promises: The Shift from Deferred Value to Instant Relevance](https://cleandigital.co.uk/blog/progress-beats-promises-the-shift-from-deferred-value-to-instant-relevance) 23 Jan 2026
- [Meta’s Ads Library just got more useful (and here’s why it matters for 2026)](https://cleandigital.co.uk/blog/metas-ads-library-just-got-more-useful) 8 Jan 2026

2025 (23 articles)

- [2025 in Review & The Digital Marketing Shifts Shaping 2026](https://cleandigital.co.uk/blog/2025-in-review-whats-next-the-digital-marketing-shifts-shaping-2026) 19 Dec 2025
- [The Rising Costs of Digital Advertising](https://cleandigital.co.uk/blog/navigating-the-rising-costs-of-digital-advertising-optimising-media-spend) 11 Dec 2025
- [Are micro conversions the most underused advantage in PPC??](https://cleandigital.co.uk/blog/are-micro-conversions-the-most-underused-advantage-in-ppc) 2 Dec 2025
- [Using Google Trends for UK Consumer Sentiment Analysis](https://cleandigital.co.uk/blog/using-google-trends-for-uk-consumer-sentiment-analysis) 26 Nov 2025
- [TikTok Search Ads: Capturing Intent in the Moment](https://cleandigital.co.uk/blog/tiktok-search-ads) 18 Nov 2025
- [Meta Andromeda: What It Means for Your Meta Ads Strategy](https://cleandigital.co.uk/blog/meta-andromeda-what-it-means-for-your-meta-ads-strategy) 12 Nov 2025
- [B2B Marketing: Why LinkedIn Is The Place To B2B for Lead Gen](https://cleandigital.co.uk/blog/b2b-marketing-why-linkedin-is-the-place-to-be) 6 Nov 2025
- [Content-Specific Paid Media Strategy: Making Content Work Harder](https://cleandigital.co.uk/blog/content-specific-paid-media-strategy-making-content-work-harder) 28 Oct 2025
- [How Weather Patterns Are Reshaping Paid Search Seasonality](https://cleandigital.co.uk/blog/how-weather-patterns-are-reshaping-paid-search-seasonality) 15 Oct 2025
- [Digital Marketing for Hotels: Our Blueprint For Success](https://cleandigital.co.uk/blog/digital-marketing-for-hotels-our-blueprint-for-success) 29 Sept 2025
- [Generative Search Optimisation: How to Optimise for AI Search](https://cleandigital.co.uk/blog/how-to-optimise-for-ai-search-the-complete-guide-to-generative-search-optimisation-geo) 25 Sept 2025
- [Programmatic Advertising: When It’s the Right Fit](https://cleandigital.co.uk/blog/programmatic-advertising-when-its-the-right-fit) 22 Sept 2025
- [The Rise of Social Search](https://cleandigital.co.uk/blog/the-rise-of-social-search) 19 Aug 2025
- [AI Overviews: Navigating the Shifting Search Landscape and New Advertising Opportunities](https://cleandigital.co.uk/blog/ai-overviews-and-zero-click-searches) 12 Aug 2025
- [Why Our Strong Company Culture Has Been Key To Our Success](https://cleandigital.co.uk/blog/why-our-strong-company-culture-has-been-key-to-our-success) 28 Jul 2025
- [What does ChatGPT Agent mean for advertisers?](https://cleandigital.co.uk/blog/what-chatgpt-agent-means-for-advertisers) 17 Jul 2025
- [Choosing a Google Ads Agency in 2025](https://cleandigital.co.uk/blog/choose-google-ads-agency) 6 Jul 2025
- [Thinking About AI Max for Search? Start Here First.](https://cleandigital.co.uk/blog/ai-max-for-search) 20 Jun 2025
- [Get Your Products into ChatGPT Shopping](https://cleandigital.co.uk/blog/how-to-get-your-products-into-chatgpt-shopping) 13 Jun 2025
- [Clean Digital: UK Culture Award Double Winners](https://cleandigital.co.uk/blog/clean-digital-double-winners) 4 Jun 2025
- [Breaking into Digital Marketing: Why Paid Ads is a Smart First Step](https://cleandigital.co.uk/blog/breaking-into-digital-marketing-why-paid-ads-is-a-smart-first-step) 5 Mar 2025
- [Google Shopping Vehicle Listings: Rev Up Your Automotive Business](https://cleandigital.co.uk/blog/google-shopping-vehicle-listings-rev-up-your-automotive-business) 12 Feb 2025
- [Bidding Towards New Customer Acquisition](https://cleandigital.co.uk/blog/bidding-towards-new-customer-acquisition) 4 Feb 2025

2024 (8 articles)

- [CSS: All You Need to Know About Comparison Shopping Services](https://cleandigital.co.uk/blog/comparison-shopping-services-css-what-you-need-to-know) 28 Aug 2024
- [Display Ads: Grow Traffic & Boost All-Channel Performance](https://cleandigital.co.uk/blog/display-ads) 20 Aug 2024
- [Value Rules: Maximise Your PPC Success](https://cleandigital.co.uk/blog/value-rules) 18 Jul 2024
- [Google Ads Unveils Game-Changing Updates](https://cleandigital.co.uk/blog/blog-google-ads-announce-major-changes-to-platform) 28 Jun 2024
- [Instagram: Working Towards Rewarding Original Creators](https://cleandigital.co.uk/blog/instagram-working-towards-rewarding-original-creators) 11 Jun 2024
- [Using Portfolio Bids To Set CPC Bid Limits](https://cleandigital.co.uk/blog/portfolio-bidding-to-set-cpc-bid-limits) 28 May 2024
- [Programmatic Advertising: A Simple Guide](https://cleandigital.co.uk/blog/programmatic-advertising-a-simple-guide) 27 Feb 2024
- [Beyond the Booking: Maximise Hotel Revenue in the Face of OTAs](https://cleandigital.co.uk/blog/maximise-hotel-revenue-in-the-face-of-otas) 9 Feb 2024

2023 (10 articles)

- [Value-Based Bidding: What Is It? And Why You Need To Be Using It ASAP!](https://cleandigital.co.uk/blog/value-based-bidding-what-is-it-and-why-you-need-to-be-using-it-asap) 1 Nov 2023
- [Clean Digital: PPC Agency of the Year 2023](https://cleandigital.co.uk/blog/clean-digital-ppc-agency-of-the-year-2023) 25 Oct 2023
- [Mastering Your Market with Customer Personas](https://cleandigital.co.uk/blog/mastering-your-market-with-customer-personas) 19 Sept 2023
- [Google’s Display Network (GDN) – Why Should You Use It?](https://cleandigital.co.uk/blog/google-display-network-gdn-why-should-you-use-it) 25 Jul 2023
- [Account Level Negative Keywords: One List To Rule Them All](https://cleandigital.co.uk/blog/account-level-negative-keywords-one-list-to-rule-them-all) 13 Jul 2023
- [Why Employee Ownership Is Right For Us](https://cleandigital.co.uk/blog/why-employee-ownership-is-right-for-us) 8 Jun 2023
- [Colourful Solutions: Automate Image “Color” Attribute With Python](https://cleandigital.co.uk/blog/automate-image-color) 11 May 2023
- [From UA to GA4: Important Changes You Should Know About](https://cleandigital.co.uk/blog/ga4-changes-you-should-know-about) 20 Apr 2023
- [Ad Extensions: Why Are They So Important?](https://cleandigital.co.uk/blog/the-importance-of-ad-extensions) 23 Mar 2023
- [From Browsers to Buyers: 4 Tips to Improve Your Website's Conversion Rate](https://cleandigital.co.uk/blog/from-browsers-to-buyers-how-to-improve-your-websites-conversion-rate) 22 Feb 2023

2022 (11 articles)

- [TikTok Continues Their Rise In 2022](https://cleandigital.co.uk/blog/tiktok-continues-their-rise-in-2022) 30 Nov 2022
- [Google Data Studio: What Is It & How Does It Help With Reporting?](https://cleandigital.co.uk/blog/google-data-studio-what-is-it-how-does-it-help-with-reporting) 19 Oct 2022
- [How To Track Campaign Performance Using UTMs](https://cleandigital.co.uk/blog/how-to-track-campaign-performance-using-utms) 21 Sept 2022
- [Advertising On Alternative Search Engines Other Than Google & Bing](https://cleandigital.co.uk/blog/advertising-on-search-engines-other-than-google-bing) 21 Jul 2022
- [How To Use Exclusions To Save Money On Google Display Ads](https://cleandigital.co.uk/blog/a-few-things-that-affect-your-google-ads-quality-score) 29 Jun 2022
- [A Few Things That Affect Your Google Ads Quality Score](https://cleandigital.co.uk/blog/a-few-things-that-affect-your-google-ads-quality-score-1) 27 Apr 2022
- [3 Google Tools To Inspire Engaging Creative For YouTube PPC Campaigns](https://cleandigital.co.uk/blog/3-google-tools-to-inspire-engaging-creative-for-youtube-ppc-campaigns) 21 Mar 2022
- [What Does an Effective PPC Account Structure Look Like in 2022?](https://cleandigital.co.uk/blog/what-does-an-effective-ppc-account-structure-look-like-in-2022) 24 Feb 2022
- [TikTok Advertising Taking Over In 2022](https://cleandigital.co.uk/blog/tiktok-advertising-taking-over-in-2022) 10 Feb 2022
- [The Emergence Of Amazon Advertising](https://cleandigital.co.uk/blog/the-emergence-of-amazon-advertising) 27 Jan 2022
- [5 PPC Trends For 2022](https://cleandigital.co.uk/blog/5-ppc-trends-for-2022) 12 Jan 2022

2021 (12 articles)

- [10 Ad Extensions To Boost Your Google Search Ads](https://cleandigital.co.uk/blog/10-ad-extensions-to-boost-your-google-search-ads) 8 Dec 2021
- [Number 1 In The Search Results: Is This Really The Best Place To Be?](https://cleandigital.co.uk/blog/number-1-in-the-search-results-is-this-really-the-best-place-to-be) 24 Nov 2021
- [Voice Search Integration Into PPC](https://cleandigital.co.uk/blog/voice-search-integration-into-ppc) 11 Nov 2021
- [5 Tips for Christmas Campaigns](https://cleandigital.co.uk/blog/5-tips-for-christmas-campaigns) 18 Oct 2021
- [Responsive Search Ads: Why You Should Start Using Them ASAP](https://cleandigital.co.uk/blog/responsive-search-ads-why-you-should-start-using-them-asap) 29 Sept 2021
- [A Beginner's Guide To Remarketing For Display](https://cleandigital.co.uk/blog/a-beginners-guide-to-remarketing-for-display) 28 Jul 2021
- [The Importance of Brand Awareness](https://cleandigital.co.uk/blog/the-importance-of-brand-awareness) 9 Jun 2021
- [Store GCLIDs In A Google Sheets Document With GTM](https://cleandigital.co.uk/blog/store-gclids-in-a-google-sheets-document-with-gtm) 26 May 2021
- [Google Ads Targeting: What Are Affinity Audiences?](https://cleandigital.co.uk/blog/google-ads-targeting-what-are-affinity-audiences) 7 Apr 2021
- [Facebook: Implications of the Apple iOS 14 Update](https://cleandigital.co.uk/blog/facebook-implications-of-the-apple-ios-14-update) 16 Mar 2021
- [Using Custom Audiences On Google Display Network](https://cleandigital.co.uk/blog/using-custom-audiences-on-google-display-network) 26 Jan 2021
- [PPC Best Practice: Tracking Forms Without The "Thank You" Page](https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-tracking-forms-without-the-thank-you-page) 12 Jan 2021

2020 (9 articles)

- [PPC Best Practice: Brand Campaigns – Are they worth it?](https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-brand-campaigns-are-they-worth-it) 27 Nov 2020
- [How to Measure Advertising Success on Spotify Ads](https://cleandigital.co.uk/blog/how-to-measure-advertising-success-on-spotify-ads) 5 Nov 2020
- [Clean Digital PPC Best Practice Series: Facebook Ads](https://cleandigital.co.uk/blog/how-to-successfully-manage-ad-campaign-over-highly-seasonal-periods) 5 Nov 2020
- [The World of Spotify Advertising](https://cleandigital.co.uk/blog/how-to-successfully-manage-ad-campaigns-over-highly-seasonal-periods) 8 Oct 2020
- [Clean Digital PPC Best Practice Series: Google Shopping](https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-google-shopping) 16 Sept 2020
- [Clean Digital PPC Best Practice Series: Dynamic Search Ads](https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-dynamic-search-ads) 14 Aug 2020
- [Clean Digital PPC Best Practice Series: Location Strategy](https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-location-strategy) 29 Jul 2020
- [Clean Digital PPC Best Practice Series: Search Terms](https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-search-terms) 10 Jul 2020
- [The E-Commerce Google Ads Landscape During COVID-19](https://cleandigital.co.uk/blog/the-ecommerce-google-ads-landscape-during-covid-19) 1 Apr 2020

2019 (11 articles)

- [The Rise Of Variants](https://cleandigital.co.uk/blog/the-rise-of-the-variants) 19 Nov 2019
- [Human Led Automation For E-Commerce PPC - Part 1](https://cleandigital.co.uk/blog/human-led-automation-for-e-commerce-ppc-part-1) 28 Oct 2019
- [Input Orientated Mindset - When PPC And Poker Overlap](https://cleandigital.co.uk/blog/input-orientated-mindset-when-ppc-and-poker-overlap) 17 Oct 2019
- [Reporting Beyond Average Position](https://cleandigital.co.uk/blog/reporting-beyond-average-position) 30 Sept 2019
- [The Shady World Of Search (Partners)](https://cleandigital.co.uk/blog/the-shady-world-of-search-partners) 23 Sept 2019
- [LinkedIn Profile Targeting In Your Microsoft Ads Search Campaigns: The Good And The Bad](https://cleandigital.co.uk/blog/linkedin-profile-targeting-in-your-microsoft-ads-search-campaigns-the-good-and-the-bad) 6 Sept 2019
- [Using Click Share To Spot Performance Outliers](https://cleandigital.co.uk/blog/using-click-share-to-spot-performance-outliers) 23 Apr 2019
- [Tracking Drift Chat Interactions With Google Tag Manager](https://cleandigital.co.uk/blog/tracking-drift-chat-interactions-in-google-analytics-with-google-tag-manager) 21 Feb 2019
- [Search Ads Above Or Below The Organic Results - Does It Matter?](https://cleandigital.co.uk/blog/search-ads-above-or-below-the-organic-results-does-it-matter) 24 Jan 2019
- [The Hidden Potential Of Time-Based Optimisation](https://cleandigital.co.uk/blog/the-hidden-potential-of-time-based-optimisation) 10 Jan 2019
- [Google Tag Manager: What Is It And Why Should We Be Using It?](https://cleandigital.co.uk/blog/google-tag-manager-what-is-it-and-why-should-we-be-using-it) 3 Jan 2019

2018 (5 articles)

- [Google's New Demographic Options](https://cleandigital.co.uk/blog/googles-new-demographic-options) 19 Dec 2018
- [Setting up gtag.js event tracking in Google Analytics](https://cleandigital.co.uk/blog/setting-up-gtag-js-event-tracking) 29 Aug 2018
- [Compound Bidding: Looking Beyond Performance Data](https://cleandigital.co.uk/blog/compound-bidding-looking-beyond-performance-data) 16 Aug 2018
- [How PPC Can Help Measure Your Offline Advertising Impact](https://cleandigital.co.uk/blog/how-ppc-can-help-measure-your-offline-advertising-impact) 25 Jul 2018
- [How To Advertise On Facebook Internationally](https://cleandigital.co.uk/blog/how-to-advertise-on-facebook-internationally) 25 Jul 2018

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