--- title: "Articles by Aitor Larrañaga | Clean Digital" description: "Articles by Aitor Larrañaga on PPC, paid media and digital advertising." canonical: "https://cleandigital.co.uk/blog/authors/aitor-larranaga" image: "https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/aitor_final.webp" content_signal: "ai-train=no, search=yes, ai-input=yes" --- [PPC and paid media insights](https://cleandigital.co.uk/blog) Contributor # Aitor Larrañaga ## Articles by Aitor Larrañaga 8 articles 19 Dec 2025 15 minute read ## [2025 in Review & The Digital Marketing Shifts Shaping 2026](https://cleandigital.co.uk/blog/2025-in-review-whats-next-the-digital-marketing-shifts-shaping-2026) This has been an unbelievable year for the digital marketing landscape. I am sure that most people will underline that 2025 has been mostly shaped by the [Aitor Larrañaga](https://cleandigital.co.uk/blog/authors/aitor-larranaga) [Read article](https://cleandigital.co.uk/blog/2025-in-review-whats-next-the-digital-marketing-shifts-shaping-2026) 11 May 2023 3 minute read ## [Colourful Solutions: Automate Image “Color” Attribute With Python](https://cleandigital.co.uk/blog/automate-image-color) We all know how important it is to have a healthy feed full of attributes that allows Google to perform better by improving matching relevancy. However, [Aitor Larrañaga](https://cleandigital.co.uk/blog/authors/aitor-larranaga) [Read article](https://cleandigital.co.uk/blog/automate-image-color) 26 May 2021 Data and measurement 11 minute read ## [Store GCLIDs In A Google Sheets Document With GTM](https://cleandigital.co.uk/blog/store-gclids-in-a-google-sheets-document-with-gtm) Sometimes, unfortunately, we don’t have a CRM to store useful information. Good for us, today we are going to cover a workaround that can help us to store [Aitor Larrañaga](https://cleandigital.co.uk/blog/authors/aitor-larranaga) [Read article](https://cleandigital.co.uk/blog/store-gclids-in-a-google-sheets-document-with-gtm) 12 Jan 2021 Paid search 4 minute read ## [PPC Best Practice: Tracking Forms Without The "Thank You" Page](https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-tracking-forms-without-the-thank-you-page) We have previously written about how useful GTM (Google Tag Manager) is and how complex it can get. However, today we are going to get back to basics to [Aitor Larrañaga](https://cleandigital.co.uk/blog/authors/aitor-larranaga) [Read article](https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-tracking-forms-without-the-thank-you-page) 10 Jul 2020 Paid search 6 minute read ## [Clean Digital PPC Best Practice Series: Search Terms](https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-search-terms) Here at Clean Digital, we have put together a "PPC Best Practice" blog series on what we believe are the fundamentals of a successful PPC strategy. [Aitor Larrañaga](https://cleandigital.co.uk/blog/authors/aitor-larranaga) [Read article](https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-search-terms) 30 Sept 2019 Paid search 4 minute read ## [Reporting Beyond Average Position](https://cleandigital.co.uk/blog/reporting-beyond-average-position) But wait a second, what exactly is the average position? According to Google, this metric is “the order in which your ad shows up on a page”. [Aitor Larrañaga](https://cleandigital.co.uk/blog/authors/aitor-larranaga) [Read article](https://cleandigital.co.uk/blog/reporting-beyond-average-position) 21 Feb 2019 Data and measurement 6 minute read ## [Tracking Drift Chat Interactions With Google Tag Manager](https://cleandigital.co.uk/blog/tracking-drift-chat-interactions-in-google-analytics-with-google-tag-manager) As we saw in our previous article, Google Tag Manager is a powerful tool that allows us to track all sorts of events on our website. It also means we [Aitor Larrañaga](https://cleandigital.co.uk/blog/authors/aitor-larranaga) [Read article](https://cleandigital.co.uk/blog/tracking-drift-chat-interactions-in-google-analytics-with-google-tag-manager) 3 Jan 2019 Data and measurement 3 minute read ## [Google Tag Manager: What Is It And Why Should We Be Using It?](https://cleandigital.co.uk/blog/google-tag-manager-what-is-it-and-why-should-we-be-using-it) It's essential to measure our users’ behaviour: Where do they click? What are they interested in? How do they interact with the content? The most [Aitor Larrañaga](https://cleandigital.co.uk/blog/authors/aitor-larranaga) [Read article](https://cleandigital.co.uk/blog/google-tag-manager-what-is-it-and-why-should-we-be-using-it) ```json [ { "@context": "https://schema.org", "@type": "Person", "@id": "https://cleandigital.co.uk/blog/authors/aitor-larranaga#person", "name": "Aitor Larrañaga", "url": "https://cleandigital.co.uk/blog/authors/aitor-larranaga", "description": "Articles by Aitor Larrañaga on PPC, paid media and digital advertising.", "image": "https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/aitor_final.webp", "mainEntityOfPage": "https://cleandigital.co.uk/blog/authors/aitor-larranaga" }, { "@context": "https://schema.org", "@type": "CollectionPage", "name": "Articles by Aitor Larrañaga", "url": "https://cleandigital.co.uk/blog/authors/aitor-larranaga", "mainEntity": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "url": "https://cleandigital.co.uk/blog/2025-in-review-whats-next-the-digital-marketing-shifts-shaping-2026", "name": "2025 in Review & The Digital Marketing Shifts Shaping 2026" }, { "@type": "ListItem", "position": 2, "url": "https://cleandigital.co.uk/blog/automate-image-color", "name": "Colourful Solutions: Automate Image “Color” Attribute With Python" }, { "@type": "ListItem", "position": 3, "url": "https://cleandigital.co.uk/blog/store-gclids-in-a-google-sheets-document-with-gtm", "name": "Store GCLIDs In A Google Sheets Document With GTM" }, { "@type": "ListItem", "position": 4, "url": "https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-tracking-forms-without-the-thank-you-page", "name": "PPC Best Practice: Tracking Forms Without The \"Thank You\" Page" }, { "@type": "ListItem", "position": 5, "url": "https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-search-terms", "name": "Clean Digital PPC Best Practice Series: Search Terms" }, { "@type": "ListItem", "position": 6, "url": "https://cleandigital.co.uk/blog/reporting-beyond-average-position", "name": "Reporting Beyond Average Position" }, { "@type": "ListItem", "position": 7, "url": "https://cleandigital.co.uk/blog/tracking-drift-chat-interactions-in-google-analytics-with-google-tag-manager", "name": "Tracking Drift Chat Interactions With Google Tag Manager" }, { "@type": "ListItem", "position": 8, "url": "https://cleandigital.co.uk/blog/google-tag-manager-what-is-it-and-why-should-we-be-using-it", "name": "Google Tag Manager: What Is It And Why Should We Be Using It?" } ] } } ] ```