--- title: "Articles by Callum Coard | Clean Digital" description: "Articles by Callum Coard on PPC, paid media and digital advertising." canonical: "https://cleandigital.co.uk/blog/authors/callum-coard" image: "https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/image%20%2826%29.png" content_signal: "ai-train=no, search=yes, ai-input=yes" --- [PPC and paid media insights](https://cleandigital.co.uk/blog) Contributor # Callum Coard ## Articles by Callum Coard 8 articles 6 Mar 2026 Paid search 7 minute read ## [In 2026, do Old Google Ads Metrics still matter?](https://cleandigital.co.uk/blog/in-2026-do-old-google-ads-metrics-still-matter) Across agencies up and down the country, conversations are being had about what the future of a Paid Media professional looks like in the context of an [Callum Coard](https://cleandigital.co.uk/blog/authors/callum-coard) [Read article](https://cleandigital.co.uk/blog/in-2026-do-old-google-ads-metrics-still-matter) 6 Feb 2026 5 minute read ## [AI Advertising Pivot: Navigating the Shift from Search to Discovery in 2026](https://cleandigital.co.uk/blog/ai-advertising-pivot-navigating-the-shift-from-search-to-discovery-in-2026) While platforms like OpenAI initially signalled resistance to a traditional advertising model, many paid media specialists suspected that scale, cost and [Callum Coard](https://cleandigital.co.uk/blog/authors/callum-coard) [Read article](https://cleandigital.co.uk/blog/ai-advertising-pivot-navigating-the-shift-from-search-to-discovery-in-2026) 12 Nov 2025 Paid social 4 minute read ## [Meta Andromeda: What It Means for Your Meta Ads Strategy](https://cleandigital.co.uk/blog/meta-andromeda-what-it-means-for-your-meta-ads-strategy) For years, Paid Media Specialists have mastered the art of audience segmentation on Meta. We've built intricate targeting structures, layered [Callum Coard](https://cleandigital.co.uk/blog/authors/callum-coard) [Read article](https://cleandigital.co.uk/blog/meta-andromeda-what-it-means-for-your-meta-ads-strategy) 15 Oct 2025 Paid search 3 minute read ## [How Weather Patterns Are Reshaping Paid Search Seasonality](https://cleandigital.co.uk/blog/how-weather-patterns-are-reshaping-paid-search-seasonality) For years, PPC managers have mastered the “usual suspects” of paid search seasonality: Black Friday splurges, January fitness crazes, summer [Callum Coard](https://cleandigital.co.uk/blog/authors/callum-coard) [Read article](https://cleandigital.co.uk/blog/how-weather-patterns-are-reshaping-paid-search-seasonality) 29 Jun 2022 Paid search 2 minute read ## [How To Use Exclusions To Save Money On Google Display Ads](https://cleandigital.co.uk/blog/a-few-things-that-affect-your-google-ads-quality-score) Google Display ads are an excellent brand awareness tool. They are also relatively low in cost compared to other ad types, such as Search or [Callum Coard](https://cleandigital.co.uk/blog/authors/callum-coard) [Read article](https://cleandigital.co.uk/blog/a-few-things-that-affect-your-google-ads-quality-score) 21 Mar 2022 Paid search 3 minute read ## [3 Google Tools To Inspire Engaging Creative For YouTube PPC Campaigns](https://cleandigital.co.uk/blog/3-google-tools-to-inspire-engaging-creative-for-youtube-ppc-campaigns) Effectively managing bids, audiences, and placements is crucial for the success of a YouTube PPC campaign. However, just as important is producing engaging [Callum Coard](https://cleandigital.co.uk/blog/authors/callum-coard) [Read article](https://cleandigital.co.uk/blog/3-google-tools-to-inspire-engaging-creative-for-youtube-ppc-campaigns) 8 Dec 2021 Paid search 2 minute read ## [10 Ad Extensions To Boost Your Google Search Ads](https://cleandigital.co.uk/blog/10-ad-extensions-to-boost-your-google-search-ads) Failing to use ad extensions on Google Search Ads is one of the biggest mistakes made by inexperienced advertisers. Extensions are extra relevant information [Callum Coard](https://cleandigital.co.uk/blog/authors/callum-coard) [Read article](https://cleandigital.co.uk/blog/10-ad-extensions-to-boost-your-google-search-ads) 29 Sept 2021 Paid search 2 minute read ## [Responsive Search Ads: Why You Should Start Using Them ASAP](https://cleandigital.co.uk/blog/responsive-search-ads-why-you-should-start-using-them-asap) If you want to see high-performing Search ads running on your Google Ads account next Summer, you might need to start using Responsive Search Ads (RSAs) [Callum Coard](https://cleandigital.co.uk/blog/authors/callum-coard) [Read article](https://cleandigital.co.uk/blog/responsive-search-ads-why-you-should-start-using-them-asap) ```json [ { "@context": "https://schema.org", "@type": "Person", "@id": "https://cleandigital.co.uk/blog/authors/callum-coard#person", "name": "Callum Coard", "url": "https://cleandigital.co.uk/blog/authors/callum-coard", "description": "Articles by Callum Coard on PPC, paid media and digital advertising.", "image": "https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/image%20%2826%29.png", "mainEntityOfPage": "https://cleandigital.co.uk/blog/authors/callum-coard" }, { "@context": "https://schema.org", "@type": "CollectionPage", "name": "Articles by Callum Coard", "url": "https://cleandigital.co.uk/blog/authors/callum-coard", "mainEntity": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "url": "https://cleandigital.co.uk/blog/in-2026-do-old-google-ads-metrics-still-matter", "name": "In 2026, do Old Google Ads Metrics still matter?" }, { "@type": "ListItem", "position": 2, "url": "https://cleandigital.co.uk/blog/ai-advertising-pivot-navigating-the-shift-from-search-to-discovery-in-2026", "name": "AI Advertising Pivot: Navigating the Shift from Search to Discovery in 2026" }, { "@type": "ListItem", "position": 3, "url": "https://cleandigital.co.uk/blog/meta-andromeda-what-it-means-for-your-meta-ads-strategy", "name": "Meta Andromeda: What It Means for Your Meta Ads Strategy" }, { "@type": "ListItem", "position": 4, "url": "https://cleandigital.co.uk/blog/how-weather-patterns-are-reshaping-paid-search-seasonality", "name": "How Weather Patterns Are Reshaping Paid Search Seasonality" }, { "@type": "ListItem", "position": 5, "url": "https://cleandigital.co.uk/blog/a-few-things-that-affect-your-google-ads-quality-score", "name": "How To Use Exclusions To Save Money On Google Display Ads" }, { "@type": "ListItem", "position": 6, "url": "https://cleandigital.co.uk/blog/3-google-tools-to-inspire-engaging-creative-for-youtube-ppc-campaigns", "name": "3 Google Tools To Inspire Engaging Creative For YouTube PPC Campaigns" }, { "@type": "ListItem", "position": 7, "url": "https://cleandigital.co.uk/blog/10-ad-extensions-to-boost-your-google-search-ads", "name": "10 Ad Extensions To Boost Your Google Search Ads" }, { "@type": "ListItem", "position": 8, "url": "https://cleandigital.co.uk/blog/responsive-search-ads-why-you-should-start-using-them-asap", "name": "Responsive Search Ads: Why You Should Start Using Them ASAP" } ] } } ] ```