---
title: "Articles by Christina McLeod | Clean Digital"
description: "Articles by Christina McLeod on PPC, paid media and digital advertising."
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---

[PPC and paid media insights](https://cleandigital.co.uk/blog)

Contributor

# Christina McLeod

## Articles by Christina McLeod

3 articles

24 Mar 2026 Paid social 3 minute read

## [Why UGC Ads are the Future of Brand Marketing](https://cleandigital.co.uk/blog/authenticity-shift-the-rise-of-ugc-driven-brand-marketing)

Audiences have become more sceptical of traditional advertising and more receptive to content that feels real, relatable and trustworthy. Studies show

[Christina McLeod](https://cleandigital.co.uk/blog/authors/christina-mcleod) [Read article](https://cleandigital.co.uk/blog/authenticity-shift-the-rise-of-ugc-driven-brand-marketing)

24 Feb 2022 Paid search 5 minute read

## [What Does an Effective PPC Account Structure Look Like in 2022?](https://cleandigital.co.uk/blog/what-does-an-effective-ppc-account-structure-look-like-in-2022)

To begin with, of course, you should make sure that your campaign structure reflects your online marketing goals. So, for instance, if you are

[Christina McLeod](https://cleandigital.co.uk/blog/authors/christina-mcleod) [Read article](https://cleandigital.co.uk/blog/what-does-an-effective-ppc-account-structure-look-like-in-2022)

24 Nov 2021 Paid search 3 minute read

## [Number 1 In The Search Results: Is This Really The Best Place To Be?](https://cleandigital.co.uk/blog/number-1-in-the-search-results-is-this-really-the-best-place-to-be)

Number one! Top of the search results! First position! It sounds like the ideal place to be...right? But it isn't necessarily going to get you the best

[Christina McLeod](https://cleandigital.co.uk/blog/authors/christina-mcleod) [Read article](https://cleandigital.co.uk/blog/number-1-in-the-search-results-is-this-really-the-best-place-to-be)

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