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title: "Articles by Declan McGinley | Clean Digital"
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[PPC and paid media insights](https://cleandigital.co.uk/blog)

Former contributor

# Declan McGinley

## Articles by Declan McGinley

5 articles

11 Mar 2026 Paid search 2 minute read

## [Clean Digital Achieves Google Premier Partner Status](https://cleandigital.co.uk/blog/clean-digital-achieves-google-premier-partner-status)

Our recent Google Premier Partner status, awarded by the Google Partners programme, represents the highest tier available to agencies managing Google Ads

[Declan McGinley](https://cleandigital.co.uk/blog/authors/declan-mcginley) [Read article](https://cleandigital.co.uk/blog/clean-digital-achieves-google-premier-partner-status)

23 Jan 2026 4 minute read

## [Progress Beats Promises: The Shift from Deferred Value to Instant Relevance](https://cleandigital.co.uk/blog/progress-beats-promises-the-shift-from-deferred-value-to-instant-relevance)

We are operating in an era of sustained uncertainty rather than short-term disruption. Economic volatility, geopolitical instability, climate anxiety,

[Declan McGinley](https://cleandigital.co.uk/blog/authors/declan-mcginley) [Read article](https://cleandigital.co.uk/blog/progress-beats-promises-the-shift-from-deferred-value-to-instant-relevance)

8 Jan 2026 Paid social 2 minute read

## [Meta’s Ads Library just got more useful (and here’s why it matters for 2026)](https://cleandigital.co.uk/blog/metas-ads-library-just-got-more-useful)

Firstly, you can now filter Ads Library results by WhatsApp. That’s a big deal. WhatsApp has always been there in Meta’s ecosystem, but until now

[Declan McGinley](https://cleandigital.co.uk/blog/authors/declan-mcginley) [Read article](https://cleandigital.co.uk/blog/metas-ads-library-just-got-more-useful)

29 Jul 2020 Paid search 5 minute read

## [Clean Digital PPC Best Practice Series: Location Strategy](https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-location-strategy)

So we’ve established the importance of search queries as a foundation of a solid PPC (Best Practice) strategy. Next up: location bidding, which

[Declan McGinley](https://cleandigital.co.uk/blog/authors/declan-mcginley) [Read article](https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-location-strategy)

24 Jan 2019 Paid search 2 minute read

## [Search Ads Above Or Below The Organic Results - Does It Matter?](https://cleandigital.co.uk/blog/search-ads-above-or-below-the-organic-results-does-it-matter)

TLDR: don't inflate CPC's for absolute top of page rates, but consider performance implications of ads showing in positions 2-4 below the organic listings.

[Declan McGinley](https://cleandigital.co.uk/blog/authors/declan-mcginley) [Read article](https://cleandigital.co.uk/blog/search-ads-above-or-below-the-organic-results-does-it-matter)

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