--- title: "Articles by Fraser Smith | Clean Digital" description: "Articles by Fraser Smith on PPC, paid media and digital advertising." canonical: "https://cleandigital.co.uk/blog/authors/fraser-smith" image: "https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/fraser_final.webp" content_signal: "ai-train=no, search=yes, ai-input=yes" --- [PPC and paid media insights](https://cleandigital.co.uk/blog) Contributor # Fraser Smith ## Articles by Fraser Smith 11 articles 11 Dec 2025 6 minute read ## [The Rising Costs of Digital Advertising](https://cleandigital.co.uk/blog/navigating-the-rising-costs-of-digital-advertising-optimising-media-spend) The trend of rising costs of digital advertising, marked by rising CPCs (Cost Per Click) and CPMs (Cost Per Mille, or Cost Per Thousand Impressions), is [Fraser Smith](https://cleandigital.co.uk/blog/authors/fraser-smith) [Read article](https://cleandigital.co.uk/blog/navigating-the-rising-costs-of-digital-advertising-optimising-media-spend) 26 Nov 2025 4 minute read ## [Using Google Trends for UK Consumer Sentiment Analysis](https://cleandigital.co.uk/blog/using-google-trends-for-uk-consumer-sentiment-analysis) For marketers and advertisers, keeping a finger on the pulse of this sentiment is essential for crafting effective campaigns. While traditional methods [Fraser Smith](https://cleandigital.co.uk/blog/authors/fraser-smith) [Read article](https://cleandigital.co.uk/blog/using-google-trends-for-uk-consumer-sentiment-analysis) 29 Sept 2025 Agency and business 9 minute read ## [Digital Marketing for Hotels: Our Blueprint For Success](https://cleandigital.co.uk/blog/digital-marketing-for-hotels-our-blueprint-for-success) At Clean Digital, we've helped numerous 4 & 5 star hotel brands unlock their full potential through meticulously crafted paid media campaigns. [Fraser Smith](https://cleandigital.co.uk/blog/authors/fraser-smith) [Read article](https://cleandigital.co.uk/blog/digital-marketing-for-hotels-our-blueprint-for-success) 25 Sept 2025 AI and commerce 4 minute read ## [Generative Search Optimisation: How to Optimise for AI Search](https://cleandigital.co.uk/blog/how-to-optimise-for-ai-search-the-complete-guide-to-generative-search-optimisation-geo) Search is changing - fast. Google, ChatGPT, Gemini, Claude… they are no longer just giving you a list of links. They answer your questions for you. [Fraser Smith](https://cleandigital.co.uk/blog/authors/fraser-smith) [Read article](https://cleandigital.co.uk/blog/how-to-optimise-for-ai-search-the-complete-guide-to-generative-search-optimisation-geo) 12 Aug 2025 Paid search 3 minute read ## [AI Overviews: Navigating the Shifting Search Landscape and New Advertising Opportunities](https://cleandigital.co.uk/blog/ai-overviews-and-zero-click-searches) The integration of AI Overviews into search engine results pages (SERPs) marks a significant evolution in how users interact with search. While the [Fraser Smith](https://cleandigital.co.uk/blog/authors/fraser-smith) [Read article](https://cleandigital.co.uk/blog/ai-overviews-and-zero-click-searches) 28 Jun 2024 Paid search 3 minute read ## [Google Ads Unveils Game-Changing Updates](https://cleandigital.co.uk/blog/blog-google-ads-announce-major-changes-to-platform) Late Wednesday (26th June 2024), Google Ads announced some changes to the platform and for the first time in a while the changes are both significant and [Fraser Smith](https://cleandigital.co.uk/blog/authors/fraser-smith) [Read article](https://cleandigital.co.uk/blog/blog-google-ads-announce-major-changes-to-platform) 9 Feb 2024 Paid search 4 minute read ## [Beyond the Booking: Maximise Hotel Revenue in the Face of OTAs](https://cleandigital.co.uk/blog/maximise-hotel-revenue-in-the-face-of-otas) Hotel results are extremely competitive, with a host of local, national & international brands competing for a share of clicks alongside the deep [Fraser Smith](https://cleandigital.co.uk/blog/authors/fraser-smith) [Read article](https://cleandigital.co.uk/blog/maximise-hotel-revenue-in-the-face-of-otas) 5 Nov 2020 Programmatic 3 minute read ## [How to Measure Advertising Success on Spotify Ads](https://cleandigital.co.uk/blog/how-to-measure-advertising-success-on-spotify-ads) Whilst video killed the radio star, Spotify Ads is currently set to put a dent in radio ad budgets, as campaigns have more precise targeting options and, in [Fraser Smith](https://cleandigital.co.uk/blog/authors/fraser-smith) [Read article](https://cleandigital.co.uk/blog/how-to-measure-advertising-success-on-spotify-ads) 16 Sept 2020 Paid search 8 minute read ## [Clean Digital PPC Best Practice Series: Google Shopping](https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-google-shopping) Since its inception Google Shopping has come full circle; initially starting as free listings, before becoming a fully-paid platform under Google Ads. In [Fraser Smith](https://cleandigital.co.uk/blog/authors/fraser-smith) [Read article](https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-google-shopping) 1 Apr 2020 Paid search 8 minute read ## [The E-Commerce Google Ads Landscape During COVID-19](https://cleandigital.co.uk/blog/the-ecommerce-google-ads-landscape-during-covid-19) Businesses are hyper-focused on cash flow at the moment (and rightly so), which means that certain costs, such as marketing, are being cut in order to protect [Fraser Smith](https://cleandigital.co.uk/blog/authors/fraser-smith) [Read article](https://cleandigital.co.uk/blog/the-ecommerce-google-ads-landscape-during-covid-19) 16 Aug 2018 Paid search 3 minute read ## [Compound Bidding: Looking Beyond Performance Data](https://cleandigital.co.uk/blog/compound-bidding-looking-beyond-performance-data) One of the single biggest factors behind under-performing PPC accounts is “compound bidding”. Below is a list of different ways adjust bids [Fraser Smith](https://cleandigital.co.uk/blog/authors/fraser-smith) [Read article](https://cleandigital.co.uk/blog/compound-bidding-looking-beyond-performance-data) ```json [ { "@context": "https://schema.org", "@type": "Person", "@id": "https://cleandigital.co.uk/blog/authors/fraser-smith#person", "name": "Fraser Smith", "url": "https://cleandigital.co.uk/blog/authors/fraser-smith", "description": "Articles by Fraser Smith on PPC, paid media and digital advertising.", "image": "https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/fraser_final.webp", "mainEntityOfPage": "https://cleandigital.co.uk/blog/authors/fraser-smith" }, { "@context": "https://schema.org", "@type": "CollectionPage", "name": "Articles by Fraser Smith", "url": "https://cleandigital.co.uk/blog/authors/fraser-smith", "mainEntity": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "url": "https://cleandigital.co.uk/blog/navigating-the-rising-costs-of-digital-advertising-optimising-media-spend", "name": "The Rising Costs of Digital Advertising" }, { "@type": "ListItem", "position": 2, "url": "https://cleandigital.co.uk/blog/using-google-trends-for-uk-consumer-sentiment-analysis", "name": "Using Google Trends for UK Consumer Sentiment Analysis" }, { "@type": "ListItem", "position": 3, "url": "https://cleandigital.co.uk/blog/digital-marketing-for-hotels-our-blueprint-for-success", "name": "Digital Marketing for Hotels: Our Blueprint For Success" }, { "@type": "ListItem", "position": 4, "url": "https://cleandigital.co.uk/blog/how-to-optimise-for-ai-search-the-complete-guide-to-generative-search-optimisation-geo", "name": "Generative Search Optimisation: How to Optimise for AI Search" }, { "@type": "ListItem", "position": 5, "url": "https://cleandigital.co.uk/blog/ai-overviews-and-zero-click-searches", "name": "AI Overviews: Navigating the Shifting Search Landscape and New Advertising Opportunities" }, { "@type": "ListItem", "position": 6, "url": "https://cleandigital.co.uk/blog/blog-google-ads-announce-major-changes-to-platform", "name": "Google Ads Unveils Game-Changing Updates" }, { "@type": "ListItem", "position": 7, "url": "https://cleandigital.co.uk/blog/maximise-hotel-revenue-in-the-face-of-otas", "name": "Beyond the Booking: Maximise Hotel Revenue in the Face of OTAs" }, { "@type": "ListItem", "position": 8, "url": "https://cleandigital.co.uk/blog/how-to-measure-advertising-success-on-spotify-ads", "name": "How to Measure Advertising Success on Spotify Ads" }, { "@type": "ListItem", "position": 9, "url": "https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-google-shopping", "name": "Clean Digital PPC Best Practice Series: Google Shopping" }, { "@type": "ListItem", "position": 10, "url": "https://cleandigital.co.uk/blog/the-ecommerce-google-ads-landscape-during-covid-19", "name": "The E-Commerce Google Ads Landscape During COVID-19" }, { "@type": "ListItem", "position": 11, "url": "https://cleandigital.co.uk/blog/compound-bidding-looking-beyond-performance-data", "name": "Compound Bidding: Looking Beyond Performance Data" } ] } } ] ```