--- title: "Articles by Hannah Pate | Clean Digital" description: "Articles by Hannah Pate on PPC, paid media and digital advertising." canonical: "https://cleandigital.co.uk/blog/authors/hannah-pate" image: "https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/hannah_final.webp" content_signal: "ai-train=no, search=yes, ai-input=yes" --- [PPC and paid media insights](https://cleandigital.co.uk/blog) Contributor # Hannah Pate ## Articles by Hannah Pate 11 articles 17 Jul 2026 4 minute read ## [What Three Years of Employee Ownership Looks Like](https://cleandigital.co.uk/blog/three-years-of-employee-ownership) "A company is only as good as its people"  A phrase many businesses throw around, but back in May 2023, we decided to truly put our money [Hannah Pate](https://cleandigital.co.uk/blog/authors/hannah-pate) [Read article](https://cleandigital.co.uk/blog/three-years-of-employee-ownership) 26 Jun 2026 Agency and business 3 minute read ## [Clean Digital Wins Silver Award: Why It Feels Like Gold](https://cleandigital.co.uk/blog/clean-digital-wins-silver-award-why-it-feels-like-gold) ...more than just fake videos of hamsters riding whales, more than confusing images that look almost real…but not quite! And more than just a [Hannah Pate](https://cleandigital.co.uk/blog/authors/hannah-pate) [Read article](https://cleandigital.co.uk/blog/clean-digital-wins-silver-award-why-it-feels-like-gold) 12 Jun 2026 Paid search 5 minute read ## [The PPC World Cup: Navigating Strategy During the Tournament](https://cleandigital.co.uk/blog/the-ppc-world-cup-navigating-strategy-during-the-tournament) But while millions of eyes are glued to the world cup pitches, what is happening behind the scenes to your paid media accounts? Major sporting events can [Hannah Pate](https://cleandigital.co.uk/blog/authors/hannah-pate) [Read article](https://cleandigital.co.uk/blog/the-ppc-world-cup-navigating-strategy-during-the-tournament) 16 Apr 2026 Agency and business 4 minute read ## [Global Agency Award Finalists: Clean Digital Recognised on Global Stage](https://cleandigital.co.uk/blog/global-agency-awards-clean-digital-recognised-on-global-stage) We’re extremely proud to have made it to the finals at the Global Agency Awards 2026. Clean Digital may be a small agency based in sunny Leith, Edinburgh, [Hannah Pate](https://cleandigital.co.uk/blog/authors/hannah-pate) [Read article](https://cleandigital.co.uk/blog/global-agency-awards-clean-digital-recognised-on-global-stage) 28 Jul 2025 Agency and business 4 minute read ## [Why Our Strong Company Culture Has Been Key To Our Success](https://cleandigital.co.uk/blog/why-our-strong-company-culture-has-been-key-to-our-success) “A company is only as good as its people.” - something we wholeheartedly believe at Clean Digital. Since 2012, we’ve remained a [Hannah Pate](https://cleandigital.co.uk/blog/authors/hannah-pate) [Read article](https://cleandigital.co.uk/blog/why-our-strong-company-culture-has-been-key-to-our-success) 4 Jun 2025 Agency and business 3 minute read ## [Clean Digital: UK Culture Award Double Winners](https://cleandigital.co.uk/blog/clean-digital-double-winners) We did it!! In a year that has highlighted the strength of our team and the vibrancy of our culture, we are beyond thrilled to scoop up both awards we [Hannah Pate](https://cleandigital.co.uk/blog/authors/hannah-pate) [Read article](https://cleandigital.co.uk/blog/clean-digital-double-winners) 27 Feb 2024 Programmatic 4 minute read ## [Programmatic Advertising: A Simple Guide](https://cleandigital.co.uk/blog/programmatic-advertising-a-simple-guide) You’ve probably heard the term 'programmatic advertising' being tossed about in digital marketing circles lately, but what exactly does it mean? And how is [Hannah Pate](https://cleandigital.co.uk/blog/authors/hannah-pate) [Read article](https://cleandigital.co.uk/blog/programmatic-advertising-a-simple-guide) 1 Nov 2023 Paid search 5 minute read ## [Value-Based Bidding: What Is It? And Why You Need To Be Using It ASAP!](https://cleandigital.co.uk/blog/value-based-bidding-what-is-it-and-why-you-need-to-be-using-it-asap) Humour me for a moment and imagine that you run a fruit stall at the local farmer’s market. On a busy Saturday morning you get lots of different [Hannah Pate](https://cleandigital.co.uk/blog/authors/hannah-pate) [Read article](https://cleandigital.co.uk/blog/value-based-bidding-what-is-it-and-why-you-need-to-be-using-it-asap) 25 Oct 2023 Paid search 3 minute read ## [Clean Digital: PPC Agency of the Year 2023](https://cleandigital.co.uk/blog/clean-digital-ppc-agency-of-the-year-2023) Founded back in the summer of 2012, Clean Digital is a multi-award-winning specialist PPC agency based in Edinburgh. For over a decade, our vision has [Hannah Pate](https://cleandigital.co.uk/blog/authors/hannah-pate) [Read article](https://cleandigital.co.uk/blog/clean-digital-ppc-agency-of-the-year-2023) 28 Jul 2021 Paid search 5 minute read ## [A Beginner's Guide To Remarketing For Display](https://cleandigital.co.uk/blog/a-beginners-guide-to-remarketing-for-display) Remarketing is a behavioural marketing process that involves targeting advertising to people/users based on their previous behaviours. Most of the time, what we [Hannah Pate](https://cleandigital.co.uk/blog/authors/hannah-pate) [Read article](https://cleandigital.co.uk/blog/a-beginners-guide-to-remarketing-for-display) 14 Aug 2020 Paid search 6 minute read ## [Clean Digital PPC Best Practice Series: Dynamic Search Ads](https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-dynamic-search-ads) Now that we’ve brushed up on our location bidding skills, let’s explore the next key element to a successful PPC strategy: Dynamic Search [Hannah Pate](https://cleandigital.co.uk/blog/authors/hannah-pate) [Read article](https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-dynamic-search-ads) ```json [ { "@context": "https://schema.org", "@type": "Person", "@id": "https://cleandigital.co.uk/blog/authors/hannah-pate#person", "name": "Hannah Pate", "url": "https://cleandigital.co.uk/blog/authors/hannah-pate", "description": "Articles by Hannah Pate on PPC, paid media and digital advertising.", "image": "https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/hannah_final.webp", "mainEntityOfPage": "https://cleandigital.co.uk/blog/authors/hannah-pate" }, { "@context": "https://schema.org", "@type": "CollectionPage", "name": "Articles by Hannah Pate", "url": "https://cleandigital.co.uk/blog/authors/hannah-pate", "mainEntity": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "url": "https://cleandigital.co.uk/blog/three-years-of-employee-ownership", "name": "What Three Years of Employee Ownership Looks Like" }, { "@type": "ListItem", "position": 2, "url": "https://cleandigital.co.uk/blog/clean-digital-wins-silver-award-why-it-feels-like-gold", "name": "Clean Digital Wins Silver Award: Why It Feels Like Gold" }, { "@type": "ListItem", "position": 3, "url": "https://cleandigital.co.uk/blog/the-ppc-world-cup-navigating-strategy-during-the-tournament", "name": "The PPC World Cup: Navigating Strategy During the Tournament" }, { "@type": "ListItem", "position": 4, "url": "https://cleandigital.co.uk/blog/global-agency-awards-clean-digital-recognised-on-global-stage", "name": "Global Agency Award Finalists: Clean Digital Recognised on Global Stage" }, { "@type": "ListItem", "position": 5, "url": "https://cleandigital.co.uk/blog/why-our-strong-company-culture-has-been-key-to-our-success", "name": "Why Our Strong Company Culture Has Been Key To Our Success" }, { "@type": "ListItem", "position": 6, "url": "https://cleandigital.co.uk/blog/clean-digital-double-winners", "name": "Clean Digital: UK Culture Award Double Winners" }, { "@type": "ListItem", "position": 7, "url": "https://cleandigital.co.uk/blog/programmatic-advertising-a-simple-guide", "name": "Programmatic Advertising: A Simple Guide" }, { "@type": "ListItem", "position": 8, "url": "https://cleandigital.co.uk/blog/value-based-bidding-what-is-it-and-why-you-need-to-be-using-it-asap", "name": "Value-Based Bidding: What Is It? 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