--- title: "Articles by Kirsten Douglas | Clean Digital" description: "Articles by Kirsten Douglas on PPC, paid media and digital advertising." canonical: "https://cleandigital.co.uk/blog/authors/kirsten-douglas" image: "https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/kirsten_final.webp" content_signal: "ai-train=no, search=yes, ai-input=yes" --- [PPC and paid media insights](https://cleandigital.co.uk/blog) Contributor # Kirsten Douglas ## Articles by Kirsten Douglas 8 articles 15 May 2026 Paid search 4 minute read ## [Making The Most Of First-Party Data](https://cleandigital.co.uk/blog/making-the-most-of-first-party-data) But what exactly is first-party data, why does it matter, and how can brands harness it to build trust and deliver better advertising? First-party data [Kirsten Douglas](https://cleandigital.co.uk/blog/authors/kirsten-douglas) [Read article](https://cleandigital.co.uk/blog/making-the-most-of-first-party-data) 11 Jun 2024 3 minute read ## [Instagram: Working Towards Rewarding Original Creators](https://cleandigital.co.uk/blog/instagram-working-towards-rewarding-original-creators) I love Instagram; I tend to spend a chunk of my day on it, cat videos and all. I also like to support local creatives, and I can’t tell you how [Kirsten Douglas](https://cleandigital.co.uk/blog/authors/kirsten-douglas) [Read article](https://cleandigital.co.uk/blog/instagram-working-towards-rewarding-original-creators) 13 Jul 2023 Paid search 2 minute read ## [Account Level Negative Keywords: One List To Rule Them All](https://cleandigital.co.uk/blog/account-level-negative-keywords-one-list-to-rule-them-all) Earlier this year, Google Ads announced that account level negative keyword lists are now available worldwide. This change helps advertisers manage their [Kirsten Douglas](https://cleandigital.co.uk/blog/authors/kirsten-douglas) [Read article](https://cleandigital.co.uk/blog/account-level-negative-keywords-one-list-to-rule-them-all) 30 Nov 2022 Paid social 2 minute read ## [TikTok Continues Their Rise In 2022](https://cleandigital.co.uk/blog/tiktok-continues-their-rise-in-2022) Earlier this year we posted about TikTok advertising on the increase for 2022, and the results in so far have definitely cemented that fact. In April it [Kirsten Douglas](https://cleandigital.co.uk/blog/authors/kirsten-douglas) [Read article](https://cleandigital.co.uk/blog/tiktok-continues-their-rise-in-2022) 21 Sept 2022 Data and measurement 3 minute read ## [How To Track Campaign Performance Using UTMs](https://cleandigital.co.uk/blog/how-to-track-campaign-performance-using-utms) So, the strategy is sorted, the image and video assets created, the audiences finalised, the campaigns on each platform are ready to go… but [Kirsten Douglas](https://cleandigital.co.uk/blog/authors/kirsten-douglas) [Read article](https://cleandigital.co.uk/blog/how-to-track-campaign-performance-using-utms) 27 Apr 2022 Paid search 3 minute read ## [A Few Things That Affect Your Google Ads Quality Score](https://cleandigital.co.uk/blog/a-few-things-that-affect-your-google-ads-quality-score-1) This is something to check on your search campaigns each month as changes to the campaigns could cause your quality score to fluctuate. The same [Kirsten Douglas](https://cleandigital.co.uk/blog/authors/kirsten-douglas) [Read article](https://cleandigital.co.uk/blog/a-few-things-that-affect-your-google-ads-quality-score-1) 10 Feb 2022 Paid social 2 minute read ## [TikTok Advertising Taking Over In 2022](https://cleandigital.co.uk/blog/tiktok-advertising-taking-over-in-2022) In 2020 TikTok was one of the most downloaded apps worldwide, and since then it’s impossible to deny the impact that this social media [Kirsten Douglas](https://cleandigital.co.uk/blog/authors/kirsten-douglas) [Read article](https://cleandigital.co.uk/blog/tiktok-advertising-taking-over-in-2022) 18 Oct 2021 Paid search 3 minute read ## [5 Tips for Christmas Campaigns](https://cleandigital.co.uk/blog/5-tips-for-christmas-campaigns) It's over half way through October already! And as Christmas creeps closer, every good PPC specialist should be preparing their festive campaigns. If you [Kirsten Douglas](https://cleandigital.co.uk/blog/authors/kirsten-douglas) [Read article](https://cleandigital.co.uk/blog/5-tips-for-christmas-campaigns) ```json [ { "@context": "https://schema.org", "@type": "Person", "@id": "https://cleandigital.co.uk/blog/authors/kirsten-douglas#person", "name": "Kirsten Douglas", "url": "https://cleandigital.co.uk/blog/authors/kirsten-douglas", "description": "Articles by Kirsten Douglas on PPC, paid media and digital advertising.", "image": "https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/kirsten_final.webp", "mainEntityOfPage": "https://cleandigital.co.uk/blog/authors/kirsten-douglas" }, { "@context": "https://schema.org", "@type": "CollectionPage", "name": "Articles by Kirsten Douglas", "url": "https://cleandigital.co.uk/blog/authors/kirsten-douglas", "mainEntity": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "url": "https://cleandigital.co.uk/blog/making-the-most-of-first-party-data", "name": "Making The Most Of First-Party Data" }, { "@type": "ListItem", "position": 2, "url": "https://cleandigital.co.uk/blog/instagram-working-towards-rewarding-original-creators", "name": "Instagram: Working Towards Rewarding Original Creators" }, { "@type": "ListItem", "position": 3, "url": "https://cleandigital.co.uk/blog/account-level-negative-keywords-one-list-to-rule-them-all", "name": "Account Level Negative Keywords: One List To Rule Them All" }, { "@type": "ListItem", "position": 4, "url": "https://cleandigital.co.uk/blog/tiktok-continues-their-rise-in-2022", "name": "TikTok Continues Their Rise In 2022" }, { "@type": "ListItem", "position": 5, "url": "https://cleandigital.co.uk/blog/how-to-track-campaign-performance-using-utms", "name": "How To Track Campaign Performance Using UTMs" }, { "@type": "ListItem", "position": 6, "url": "https://cleandigital.co.uk/blog/a-few-things-that-affect-your-google-ads-quality-score-1", "name": "A Few Things That Affect Your Google Ads Quality Score" }, { "@type": "ListItem", "position": 7, "url": "https://cleandigital.co.uk/blog/tiktok-advertising-taking-over-in-2022", "name": "TikTok Advertising Taking Over In 2022" }, { "@type": "ListItem", "position": 8, "url": "https://cleandigital.co.uk/blog/5-tips-for-christmas-campaigns", "name": "5 Tips for Christmas Campaigns" } ] } } ] ```