---
title: "Articles by Megan MacArthur | Clean Digital"
description: "Articles by Megan MacArthur on PPC, paid media and digital advertising."
canonical: "https://cleandigital.co.uk/blog/authors/megan-macarthur"
image: "https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/megan%20macarthur%20clean%20digital%20headshot%20transparent%20%281%29.png"
content_signal: "ai-train=no, search=yes, ai-input=yes"
---

[PPC and paid media insights](https://cleandigital.co.uk/blog)

Contributor

# Megan MacArthur

## Articles by Megan MacArthur

3 articles

13 Jul 2026 Paid social 3 minute read

## [Why Creative Matters in Paid Media](https://cleandigital.co.uk/blog/the-role-of-creative-in-paid-marketing)

In paid media, data and spend often get all the attention, but the role of creative is often overlooked. Without strong, engaging ads, even the biggest

[Megan MacArthur](https://cleandigital.co.uk/blog/authors/megan-macarthur) [Read article](https://cleandigital.co.uk/blog/the-role-of-creative-in-paid-marketing)

18 Nov 2025 Paid social 3 minute read

## [TikTok Search Ads: Capturing Intent in the Moment](https://cleandigital.co.uk/blog/tiktok-search-ads)

In recent years, consumers have changed the way in which they search for products and services. The rise of ‘social search’  has paved

[Megan MacArthur](https://cleandigital.co.uk/blog/authors/megan-macarthur) [Read article](https://cleandigital.co.uk/blog/tiktok-search-ads)

19 Aug 2025 Paid social 4 minute read

## [The Rise of Social Search](https://cleandigital.co.uk/blog/the-rise-of-social-search)

According to a recent survey carried out by SOC (please see below), Instagram is the leading platform of choice for the 18-24 demographic, followed by TikTok

[Megan MacArthur](https://cleandigital.co.uk/blog/authors/megan-macarthur) [Read article](https://cleandigital.co.uk/blog/the-rise-of-social-search)

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