---
title: "Articles by Patrick McLean | Clean Digital"
description: "Articles by Patrick McLean on PPC, paid media and digital advertising."
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image: "https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/patrick_final.webp"
content_signal: "ai-train=no, search=yes, ai-input=yes"
---

[PPC and paid media insights](https://cleandigital.co.uk/blog)

Contributor

# Patrick McLean

## Articles by Patrick McLean

2 articles

18 Jun 2026 2 minute read

## [From Data to Doorstep. Your Next Location is Hiding in Plain Sight.](https://cleandigital.co.uk/blog/from-data-to-doorstep-your-next-location-is-hiding-in-plain-sight)

Starbucks built an entire internal geospatial division to determine where their next cup should be served, layering foot traffic data, drive-time modelling,

[Patrick McLean](https://cleandigital.co.uk/blog/authors/patrick-mclean) [Read article](https://cleandigital.co.uk/blog/from-data-to-doorstep-your-next-location-is-hiding-in-plain-sight)

19 Sept 2023 Paid social 7 minute read

## [Mastering Your Market with Customer Personas](https://cleandigital.co.uk/blog/mastering-your-market-with-customer-personas)

There are many approaches to advertising, but a “one size fits all” targeting method will rarely provide the results you desire.Consider the

[Patrick McLean](https://cleandigital.co.uk/blog/authors/patrick-mclean) [Read article](https://cleandigital.co.uk/blog/mastering-your-market-with-customer-personas)

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