--- title: "Articles by Rory Young | Clean Digital" description: "Articles by Rory Young on PPC, paid media and digital advertising." canonical: "https://cleandigital.co.uk/blog/authors/rory-young" image: "https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/rory_final.webp" content_signal: "ai-train=no, search=yes, ai-input=yes" --- [PPC and paid media insights](https://cleandigital.co.uk/blog) Contributor # Rory Young ## Articles by Rory Young 13 articles 8 Jun 2023 Paid search 3 minute read ## [Why Employee Ownership Is Right For Us](https://cleandigital.co.uk/blog/why-employee-ownership-is-right-for-us) Clean Digital has always had a clear vision; to provide best-in-class customer service via our PPC management and constantly push the boundaries on what we [Rory Young](https://cleandigital.co.uk/blog/authors/rory-young) [Read article](https://cleandigital.co.uk/blog/why-employee-ownership-is-right-for-us) 26 Jan 2021 4 minute read ## [Using Custom Audiences On Google Display Network](https://cleandigital.co.uk/blog/using-custom-audiences-on-google-display-network) Often, the most effective way to utilise Audiences in Google Display Network campaigns is to include Remarketing Lists; putting your ad in front of people [Rory Young](https://cleandigital.co.uk/blog/authors/rory-young) [Read article](https://cleandigital.co.uk/blog/using-custom-audiences-on-google-display-network) 19 Nov 2019 Paid search 5 minute read ## [The Rise Of Variants](https://cleandigital.co.uk/blog/the-rise-of-the-variants) What is a close variant match? Google explain it best here, although in short it’s Google’s method of matching what it sees as relevant terms [Rory Young](https://cleandigital.co.uk/blog/authors/rory-young) [Read article](https://cleandigital.co.uk/blog/the-rise-of-the-variants) 28 Oct 2019 Paid search 7 minute read ## [Human Led Automation For E-Commerce PPC - Part 1](https://cleandigital.co.uk/blog/human-led-automation-for-e-commerce-ppc-part-1) When running a PPC campaign the most important question is usually; “how much can I afford to pay for my traffic that ensures we get enough volume [Rory Young](https://cleandigital.co.uk/blog/authors/rory-young) [Read article](https://cleandigital.co.uk/blog/human-led-automation-for-e-commerce-ppc-part-1) 17 Oct 2019 Paid search 7 minute read ## [Input Orientated Mindset - When PPC And Poker Overlap](https://cleandigital.co.uk/blog/input-orientated-mindset-when-ppc-and-poker-overlap) Many moons ago, I was an avid poker player. I like numbers and fast calculations and as such have carried this through into my working life and made a [Rory Young](https://cleandigital.co.uk/blog/authors/rory-young) [Read article](https://cleandigital.co.uk/blog/input-orientated-mindset-when-ppc-and-poker-overlap) 23 Sept 2019 3 minute read ## [The Shady World Of Search (Partners)](https://cleandigital.co.uk/blog/the-shady-world-of-search-partners) On doing some digging across verticals, we’ve found the below search engines prominent in some high volume/CPC search themes: The question [Rory Young](https://cleandigital.co.uk/blog/authors/rory-young) [Read article](https://cleandigital.co.uk/blog/the-shady-world-of-search-partners) 6 Sept 2019 Paid search 2 minute read ## [LinkedIn Profile Targeting In Your Microsoft Ads Search Campaigns: The Good And The Bad](https://cleandigital.co.uk/blog/linkedin-profile-targeting-in-your-microsoft-ads-search-campaigns-the-good-and-the-bad) Back in October 2018, Microsoft Ads announced that advertisers can now extend their reach by targeting using audience data from LinkedIn. i.e. It's [Rory Young](https://cleandigital.co.uk/blog/authors/rory-young) [Read article](https://cleandigital.co.uk/blog/linkedin-profile-targeting-in-your-microsoft-ads-search-campaigns-the-good-and-the-bad) 23 Apr 2019 Paid search 5 minute read ## [Using Click Share To Spot Performance Outliers](https://cleandigital.co.uk/blog/using-click-share-to-spot-performance-outliers) In short, Click Share is the number of clicks your ad received divided by the number of clicks it could have received. To give context on the metric, we [Rory Young](https://cleandigital.co.uk/blog/authors/rory-young) [Read article](https://cleandigital.co.uk/blog/using-click-share-to-spot-performance-outliers) 10 Jan 2019 Paid search 4 minute read ## [The Hidden Potential Of Time-Based Optimisation](https://cleandigital.co.uk/blog/the-hidden-potential-of-time-based-optimisation) TLDR: Identify trends in user behaviour by analysing the performance data on a time of month, week and day level. Implement time bid adjustments and [Rory Young](https://cleandigital.co.uk/blog/authors/rory-young) [Read article](https://cleandigital.co.uk/blog/the-hidden-potential-of-time-based-optimisation) 19 Dec 2018 Paid search 2 minute read ## [Google's New Demographic Options](https://cleandigital.co.uk/blog/googles-new-demographic-options) Google have added more layers to their demographic targeting options. Advertisers can now access even more detail when selecting the [Rory Young](https://cleandigital.co.uk/blog/authors/rory-young) [Read article](https://cleandigital.co.uk/blog/googles-new-demographic-options) 29 Aug 2018 Data and measurement 2 minute read ## [Setting up gtag.js event tracking in Google Analytics](https://cleandigital.co.uk/blog/setting-up-gtag-js-event-tracking) If your Google Analytics account is using the latest “gtag.js” snippet, and you rely on event tracking for your reporting and analysis, you [Rory Young](https://cleandigital.co.uk/blog/authors/rory-young) [Read article](https://cleandigital.co.uk/blog/setting-up-gtag-js-event-tracking) 25 Jul 2018 Paid search 2 minute read ## [How PPC Can Help Measure Your Offline Advertising Impact](https://cleandigital.co.uk/blog/how-ppc-can-help-measure-your-offline-advertising-impact) TLDR: PPC is rarely a standalone channel. See how we can analyse Google Ads data to identify trends & added value from offline advertising channels. [Rory Young](https://cleandigital.co.uk/blog/authors/rory-young) [Read article](https://cleandigital.co.uk/blog/how-ppc-can-help-measure-your-offline-advertising-impact) 25 Jul 2018 Paid social 3 minute read ## [How To Advertise On Facebook Internationally](https://cleandigital.co.uk/blog/how-to-advertise-on-facebook-internationally) TLDR: Don't duplicate, localise. Get to know your target market behaviour and adjust bids and audiences accordingly when advertising on Facebook [Rory Young](https://cleandigital.co.uk/blog/authors/rory-young) [Read article](https://cleandigital.co.uk/blog/how-to-advertise-on-facebook-internationally) ```json [ { "@context": "https://schema.org", "@type": "Person", "@id": "https://cleandigital.co.uk/blog/authors/rory-young#person", "name": "Rory Young", "url": "https://cleandigital.co.uk/blog/authors/rory-young", "description": "Articles by Rory Young on PPC, paid media and digital advertising.", "image": "https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/rory_final.webp", "mainEntityOfPage": "https://cleandigital.co.uk/blog/authors/rory-young" }, { "@context": "https://schema.org", "@type": "CollectionPage", "name": "Articles by Rory Young", "url": "https://cleandigital.co.uk/blog/authors/rory-young", "mainEntity": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "url": "https://cleandigital.co.uk/blog/why-employee-ownership-is-right-for-us", "name": "Why Employee Ownership Is Right For Us" }, { "@type": "ListItem", "position": 2, "url": "https://cleandigital.co.uk/blog/using-custom-audiences-on-google-display-network", "name": "Using Custom Audiences On Google Display Network" }, { "@type": "ListItem", "position": 3, "url": "https://cleandigital.co.uk/blog/the-rise-of-the-variants", "name": "The Rise Of Variants" }, { "@type": "ListItem", "position": 4, "url": "https://cleandigital.co.uk/blog/human-led-automation-for-e-commerce-ppc-part-1", "name": "Human Led Automation For E-Commerce PPC - Part 1" }, { "@type": "ListItem", "position": 5, "url": "https://cleandigital.co.uk/blog/input-orientated-mindset-when-ppc-and-poker-overlap", "name": "Input Orientated Mindset - When PPC And Poker Overlap" }, { "@type": "ListItem", "position": 6, "url": "https://cleandigital.co.uk/blog/the-shady-world-of-search-partners", "name": "The Shady World Of Search (Partners)" }, { "@type": "ListItem", "position": 7, "url": "https://cleandigital.co.uk/blog/linkedin-profile-targeting-in-your-microsoft-ads-search-campaigns-the-good-and-the-bad", "name": "LinkedIn Profile Targeting In Your Microsoft Ads Search Campaigns: The Good And The Bad" }, { "@type": "ListItem", "position": 8, "url": "https://cleandigital.co.uk/blog/using-click-share-to-spot-performance-outliers", "name": "Using Click Share To Spot Performance Outliers" }, { "@type": "ListItem", "position": 9, "url": "https://cleandigital.co.uk/blog/the-hidden-potential-of-time-based-optimisation", "name": "The Hidden Potential Of Time-Based Optimisation" }, { "@type": "ListItem", "position": 10, "url": "https://cleandigital.co.uk/blog/googles-new-demographic-options", "name": "Google's New Demographic Options" }, { "@type": "ListItem", "position": 11, "url": "https://cleandigital.co.uk/blog/setting-up-gtag-js-event-tracking", "name": "Setting up gtag.js event tracking in Google Analytics" }, { "@type": "ListItem", "position": 12, "url": "https://cleandigital.co.uk/blog/how-ppc-can-help-measure-your-offline-advertising-impact", "name": "How PPC Can Help Measure Your Offline Advertising Impact" }, { "@type": "ListItem", "position": 13, "url": "https://cleandigital.co.uk/blog/how-to-advertise-on-facebook-internationally", "name": "How To Advertise On Facebook Internationally" } ] } } ] ```