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title: "Articles by Ryan McGauran | Clean Digital"
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[PPC and paid media insights](https://cleandigital.co.uk/blog)

Contributor

# Ryan McGauran

Ryan supports paid media operations with over 4 years of experience in PPC campaign management, tracking, and analysis. He reports on Google Ads and Microsoft Advertising updates in Weekly Insights, covering ad formats, targeting and campaign reporting.

## Articles by Ryan McGauran

1 article

28 Sept 2026 Paid search 3 minute read

## [AI Is Raising the Bar for PPC Creative, Not Lowering It](https://cleandigital.co.uk/blog/ai-is-raising-the-bar-for-ppc-creative-not-lowering-it)

Using AI, creative teams can now generate more copy, imagery and variations in less time. But speed is not a competitive advantage when every advertiser

[Ryan McGauran](https://cleandigital.co.uk/blog/authors/ryan-mcgauran) [Read article](https://cleandigital.co.uk/blog/ai-is-raising-the-bar-for-ppc-creative-not-lowering-it)

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