--- title: "How PPC Can Help Measure Your Offline Advertising Impact" description: "PPC is rarely a standalone channel. See how we can analyse Google Ads data to identify trends & added value from offline advertising channels." canonical: "https://cleandigital.co.uk/blog/how-ppc-can-help-measure-your-offline-advertising-impact" image: "https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/offline_advertising.png" content_signal: "ai-train=no, search=yes, ai-input=yes" --- [Back to Blog](https://cleandigital.co.uk/blog) # How PPC Can Help Measure Your Offline Advertising Impact By Rory Young • 25 July 2018 2 minute read [Tips](https://cleandigital.co.uk/blog#topic=Tips) [Google Ads](https://cleandigital.co.uk/blog#topic=Google+Ads) ![How PPC Can Help Measure Your Offline Advertising Impact](https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/offline_advertising.png) TLDR: PPC is rarely a standalone channel. See how we can analyse Google Ads data to identify trends & added value from offline advertising channels. You can use data from your PPC campaigns to identify value from marketing activity that is typically harder to track. Including: - TV Ads - Radio Ads - PR Releases - Print Advertising - Other “Burst” Online Marketing activity - YouTube video/Facebook/Twitter etc ## Brand Search Spikes - For TV advertising, you can compare your brand search volume during the times the TV ad was shown. A detailed ad placement report is required here. - In your Brand Exact AdWords campaign, pull a "By Hour & Day" report and layer on when your TV ads were scheduled. - TV spots 1, 4 and 6 proved most effective using the example above. We can dive deeper into the data, for even more valuable insights: - Which TV Channels performed best? - Are there any TV programmes that consistently lead to Brand uplifts? - Do TV ad runs at certain times of the day lead to larger search uplifts than others? - By feeding back on the above info, planning your brand's next TV campaign will be a lot more informed. ## Demographic Deep Dive - Use demographic data within AdWords/Analytics to monitor if there has been a change in the type of users that are searching before/after the other advertising activity. - It has encouraged more male users to the site, as well as a younger demographic. This can be used to highlight creative/placement improvements to better resonate with your brand's intended audience. Share This Article ## Related Articles ### You May Also Like [![How To Advertise On Facebook Internationally](https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/international_advertising_on_facebook.png) #### How To Advertise On Facebook Internationally TLDR: Don't duplicate, localise. Get to know your target market behaviour and adjust bids and audiences accordingly when advertising on Facebook](https://cleandigital.co.uk/blog/how-to-advertise-on-facebook-internationally) [![Compound Bidding: Looking Beyond Performance Data](https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/compound_bidding.png) #### Compound Bidding: Looking Beyond Performance Data One of the single biggest factors behind under-performing PPC accounts is “compound bidding”. 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Advertisers can now access even more detail when selecting the](https://cleandigital.co.uk/blog/googles-new-demographic-options) ```json [ { "@context": "https://schema.org", "@type": "BlogPosting", "@id": "https://cleandigital.co.uk/blog/how-ppc-can-help-measure-your-offline-advertising-impact#blogposting", "url": "https://cleandigital.co.uk/blog/how-ppc-can-help-measure-your-offline-advertising-impact", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://cleandigital.co.uk/blog/how-ppc-can-help-measure-your-offline-advertising-impact" }, "headline": "How PPC Can Help Measure Your Offline Advertising Impact", "description": "PPC is rarely a standalone channel. 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