--- title: "Get Your Products into ChatGPT Shopping" description: "Get your products in ChatGPT Shopping. Clean Digital shows you the steps to prepare your business for ChatGPT shopping feeds and ChatGPT Shopping ads." canonical: "https://cleandigital.co.uk/blog/how-to-get-your-products-into-chatgpt-shopping" image: "https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/chatgpt-shopping-ads-clean-digital-ppc-agency-scotland-lkrxo.webp" content_signal: "ai-train=no, search=yes, ai-input=yes" --- # Get Your Products into ChatGPT Shopping Most businesses don't have a ChatGPT strategy. Learning **how to get your products into ChatGPT Shopping** is about to become extremely important. As a leading **PPC agency in the UK**, we see this as the most immediate and impactful shift for any brand that relies on **paid e-commerce ads**. The line between a search engine and a conversational assistant is dissolving, and we're committed to [helping our clients](https://cleandigital.co.uk/case-studies) take advantage of the opportunity. In this guide, we will cover the technical requirements for **OAI-SearchBot SEO**, the strategic importance of the upcoming **ChatGPT shopping feed**, and how to adapt your entire paid media approach to gain an advantage. ### **Part 1: Understanding ChatGPT Product Recommendations** OpenAI has already integrated organic shopping results into its platform, creating a new source of **ChatGPT e-commerce recommendations**. #### **How It Works Today** When a user submits a query with commercial intent (like "best noise-cancelling headphones under £200" or "sustainable skincare brands in the UK"), ChatGPT can now go beyond simple text answers. ChatGPT may (for certain queries) browse the web to present specific products that match the user's request, complete with names, prices, and direct links to the merchant's product page. These are currently organic, algorithmic listings, not paid ads. The selection is likely based on a combination of factors, including: - **Ranking:** How well your site ranks in organic search results for key search terms (especially on Bing, which powers ChatGPT's search tool.) - **On-page content:** The clarity and relevance of your product titles and descriptions. - **Structured Data:** The presence and quality of your Product Schema markup. - **Site Authority:** Traditional SEO signals that indicate trustworthiness. - **User Context:** The nuances of the user's conversational query. ### **Part 2: The ChatGPT Shopping Feed** The most significant change is the upcoming launch of a direct **ChatGPT product feeds** submission system. This will be a game-changer, moving from crawl-based guesswork to merchant-supplied truth. #### **What is a Product Feed, and Why Does it Matter?** A product feed is a structured file (typically an XML, CSV, or TSV file) that contains all the key information about your product catalogue. For any business that has worked with a **Google Shopping Ads agency**, this concept is familiar. It’s the backbone of Google Shopping, Facebook Shops, and now, ChatGPT Shopping. Submitting a **ChatGPT shopping feed** will give you direct control over how your products are represented, ensuring maximum accuracy for: - **Pricing & Availability:** Display real-time prices and stock levels. - **Product Details:** Guarantee correct titles, descriptions, and specifications. - **Imagery:** Control the exact product images shown to users. - **Promotions:** Potentially highlight sales or special offers. #### **Predicted Feed Attributes: Preparing Your Data** While the final specifications are pending, we predict the **ChatGPT shopping feed** will require attributes nearly identical to Google and Facebook. A **paid media** **agency** or savvy in-house team should begin preparing this data now: - `id`: A unique id for your product. - `title`: Your optimised product title. - `description`: A detailed, helpful, and keyword-rich product description. - `link`: A direct URL to the product purchase page. - `image_link`: A URL for the main product image. - `availability`: (`in stock`, `out of stock`, `preorder`) - `price`: The price in the correct currency format (e.g., `99.99 GBP`). - `brand`: The product's brand name. - `gtin`: Global Trade Item Number. (EAN, UPC, etc.) - `mpn`: Manufacturer Part Number. - `condition`: (`new`, `used`, `refurbished`) - `custom_labels`: For custom campaign segmentation. ### **Part 3: Why Your Paid Media Strategy Must Evolve** We are witnessing a fundamental shift in the customer journey. As an expert in **paid media consulting**, we advise clients that visibility must now be managed across traditional search, social, and conversational AI. Advanced skills in managing complex **Google Shopping** campaigns are likely to be directly transferable. Feed management, data accuracy, and conversion tracking are universal principles. However, the context is new. The customer is no longer just "searching"; they are having a dialogue. The brands that win will be those who see this not as an isolated SEO task, but as an integrated part of their entire performance marketing mix. ### **Part 4: The Technical Checklist: How to Get Your Products On ChatGPT** Although ChatGPT has not released the final version of this product, we are advising our clients to take action right now. Here is your actionable checklist to **prepare your site for ChatGPT Shopping Ads:** | **Task** | **Action** | | --- | --- | | **Allow OAI-SearchBot** | Ensure OpenAI's crawler can discover your products by allowing `OAI-SearchBot` in your `robots.txt` file. | | **Implement Schema** | Use JSON-LD structured data (`Product`, `Offer`, `AggregateRating`, etc.) to explicitly define your product info for ChatGPT. | | **Sign Up for Feed Updates** | Join the official OpenAI interest list to be notified the moment the shopping feed feature launches. | | **Optimise Product Content** | Write clear, human-first product titles and descriptions that directly answer potential customer questions. Remember: In ChatGPT, users may ask follow-up questions about your product. The richer your product description, the more likely ChatGPT is to make your product its "final recommendation." | | **Track Your Referral Traffic** | Set up GA4 to monitor visitors from `chatgpt.com` to track early results and establish a baseline. | #### **A Practical Guide to Product Schema Implementation** To **get your products listed in ChatGPT Shopping** effectively, clean schema is vital. Here is a sample JSON-LD snippet for reference: ``` ``` ### **Part 5: Get on the waitlist** To ensure your business is one of the first to take advantage of ChatGPT Shopping, we recommend getting into the waitlist as soon as possible. ChatGPT has opened product feed waitlist submissions to the public. You can join the waitlist [here](https://openai.com/chatgpt/search-product-discovery/), but note that you _must ensure_ your site is able to be discovered by OpenAI's search crawler. ### **Conclusion: Prepare to get your products on ChatGPT now.** The rise of AI-powered shopping and paid ads experiences is well underway. By taking the steps outlined in this guide (optimising your site for **OAI-SearchBot**, preparing for the **ChatGPT product data feed**, and being ready to implement this new channel into your paid media strategy) you are future-proofing your business. This is a pivotal moment in e-commerce. As the winner of the [UK's **PPC Agency of the Year**](https://cleandigital.co.uk/blog/clean-digital-ppc-agency-of-the-year-2023), we're dedicated to keeping our clients ahead of the curve in digital advertising. If you want an expert strategic partner to help you navigate the future of conversational e-commerce and build a dominant presence across Google, Meta, and ChatGPT, [request a free strategy call](https://cal.com/cleandigital/30min) today. ## FAQs Is getting products on ChatGPT free? For now, product listings are organic and therefore free. Once the ChatGPT shopping feed system launches, we expect that submitting the feed will likely be free, similar to Google Merchant Centre. However, we predict a "ChatGPT Shopping Ads" platform may be a future monetisation strategy for premium placements. How is OAI-SearchBot different from GPTBot? They serve different purposes. `GPTBot` is used to crawl web pages to train OpenAI's language models. `OAI-SearchBot` is a separate crawler specifically used for indexing pages for real-time search and recommendation features within products like ChatGPT. You can disallow `GPTBot` while still allowing `OAI-SearchBot`. Will there be paid "ChatGPT Shopping Ads"? We believe this is highly likely. The infrastructure being built with product feeds is a necessary precursor to a paid advertising model, just as it was for Google. As a leading **PPC agency**, we are preparing for this eventuality. How long until I see my products in ChatGPT? After ensuring your site is crawlable and your schema is correct, it depends on OpenAI's crawling schedule. It could be days or weeks. Tracking your referral traffic is the best way to know when it starts working. For help with this, get in touch with our [data and analytics](https://cleandigital.co.uk/data-and-analytics) team. ## Make your products visible in AI search AI assistants build product answers from the same structured data that powers Google Shopping. A clean, enriched product feed is the entry ticket. [AI marketing services How we track and improve visibility in AI search.](https://cleandigital.co.uk/ai-marketing) [Google Shopping management Product feed management and enrichment for ecommerce accounts.](https://cleandigital.co.uk/google-shopping-management) Share This Article ## Related Articles ### You May Also Like [![Thinking About AI Max for Search? Start Here First.](https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/ai-max.png) #### Thinking About AI Max for Search? Start Here First. Search is changing fast. Enter: AI Max for Search. Google’s latest Search upgrade is designed to meet this new behaviour head-on. 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