Catering Appliance Superstore are a family run firm that supply top quality catering equipment for businesses across the UK
Clean Digital were brought on in June 2013 to help scale the PPC campaigns, whilst maintaining overall profitability.
Since we started working together we've grown their sales from digital advertising YoY, every year
Search and Shopping Ads: Working Together
Every brand is unique and our ad campaigns reflect that. We make sure we're utlilising the latest ad technology and platforms to make our ads really stand out.
We don’t just bid at product level in Google Shopping, we bid after query themes. i.e.
We’ve developed a process so we optimise campaign budgets and keyword bids based on:
We have segmented users into buckets of intent based on site interaction, and bid/change adcopy to maximise click/conversion volume
Further, we've been able to massively broaden search queries we can appear by adding layers of audience data
A significant increase in revenue from ad clicks at a more efficient ROI
For 3 years, an average 72% monthly increase in revenue
CPCs down by an average of 9% yet click volume is up 49%
"We've worked with Clean Digital for 5 years now and website sales and revenue have gone from strength to strength. Reporting is concise and to the point, and all centered around improving our business goals"
Graham, Marketing Director, Catering Appliance Superstore