BrewDog need no introduction. Great beer and some of the most memorable marketing in the UK has seen in the last decade. We were tasked with translating that infamous offline marketing spirit, online. By running their biggest paid media campaign to date.
The initial goal for the whole “Equity For Punks V” campaign, where new and existing shareholders can buy shares in BrewDog, was to raise £10 million in 90 days. Deadline was then extended to October 2018 & new target of £25 million was set.
Aside from the goal of helping raise the target amount of crowdfunding, we were also tasked with being as creative as possible to find new routes to audience whilst maintaining BrewDog’s unique tone of voice in all our marketing messaging.
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