--- title: "Dobbies Garden Centres Case Study: Delivered a 14:1 ROAS for the \"Spring It On\" campaign | Clean Digital" description: "How Clean Digital delivered Delivered a 14:1 ROAS for the \"Spring It On\" campaign for Dobbies Garden Centres. The paid media strategy, account work and results across paid search, Google Ads and paid social." canonical: "https://cleandigital.co.uk/case-studies/dobbies-garden-centres" image: "https://cleandigital.co.uk/images/case-studies/dobbies/preview-dobbies-garden-centres-clean-digital.webp" content_signal: "ai-train=no, search=yes, ai-input=yes" --- # Dobbies Garden Centres Delivered a 14:1 ROAS for the "Spring It On" campaign [Get results like these](https://cleandigital.co.uk/contact) [All case studies](https://cleandigital.co.uk/case-studies) Channels [Paid Search](https://cleandigital.co.uk/paid-search) · [Paid Social](https://cleandigital.co.uk/paid-social) · [Data & Analytics](https://cleandigital.co.uk/data-and-analytics) [![Fraser Smith, Chief Strategy Officer](https://cleandigital.co.uk/images/team/headshots/fraser-smith.png)![Aitor Larrañaga, Head of Data & Analytics](https://cleandigital.co.uk/images/team/headshots/aitor-larranaga.png)![Alex Berish, Data Analyst](https://cleandigital.co.uk/images/team/headshots/alex-berish.png)![Sean McGauran, Senior PPC Specialist](https://cleandigital.co.uk/images/team/headshots/sean-mcgauran.png)![David Dye, PPC Specialist](https://cleandigital.co.uk/images/team/headshots/david-dye.png) Meet the team](https://cleandigital.co.uk/about) ![Dobbies Garden Centres paid media campaign](https://cleandigital.co.uk/images/case-studies/dobbies/hero-dobbies-garden-centres-clean-digital.png) ## Our impact 14:1 ROAS across all paid channels 176% YoY increase in sales through PPC 25% Of online purchases from a last-click paid touch point ## The client Dobbies Garden Centres is a well-known British chain of garden centres, established in 1865 by James Dobbie in Renfrewshire, Scotland. The company offers a wide range of gardening products, plants, furniture, and gifts, as well as expert advice and services to garden enthusiasts across the UK. Over the years, Dobbies has expanded significantly and now operates over 70 stores nationwide, making it one of the largest garden centre retailers in the country. Sector Retail & Garden What we managed [Paid Search](https://cleandigital.co.uk/paid-search) · [Paid Social](https://cleandigital.co.uk/paid-social) · [Data & Analytics](https://cleandigital.co.uk/data-and-analytics) ## The work ## The challenge - Maximise footfall across their portfolio of 70+ UK stores. - Maximise online sales across key product lines, including gardening, plants & outdoor living. - Increase brand awareness to position Dobbies as a digital leader. ## Our approach - Narrowed down user personas - Utilised [paid search](https://cleandigital.co.uk/paid-search) & social to support at key stages - Geotargeted stores approach - Factored in store sales & availability into strategy - Leveraged over 50 different audiences - Continual optimisation to ensure every £1 was spent as efficiently as possible ## What we delivered Indexed performance prior year = 100 Prior year With Clean Digital Each metric is indexed to the prior year (100), so a bar at 227 is a 127% year-on-year increase. Figures are tracked through conversion tracking and GA4. - Online revenue reached all-time weekly highs, with significant YoY increases well beyond our original targets. - **25%** of online purchases were from a last-click paid touch point, with 1 in 2 purchases including a paid touch point. - Dobbies outpaced other retailers such as Marks & Spencer & John Lewis in terms of like-for-like social platform follower growth. - **14:1** Return on ad spend: the revenue generated for every £1 of media spend. achieved across all paid channels, resulting in **176%** paid revenue growth YoY. ## The creative ## What we ran 0 1 Demand capture ### Paid search & PPC Catch high-intent demand profitably [Paid search management](https://cleandigital.co.uk/paid-search) [Google Ads management](https://cleandigital.co.uk/google-ads-agency) Google Ads and Microsoft Ads, run so the budget follows the searches that produce revenue. Depending on the account, that can mean tightening search-term control, separating brand from non-brand, fixing conversion tracking, or governing Shopping and Performance Max, the account work that often decides whether paid search pays back. Platforms & scope Shopping · Performance Max · Conversion tracking 0 2 Demand creation ### Paid social Creative that keeps producing demand [Paid social management](https://cleandigital.co.uk/paid-social) Meta, Instagram, TikTok and LinkedIn, often run on a standing creative testing system. Where it helps, we feed lead quality and revenue back into the platforms, so budget can move to the audiences and ads that bring in customers and the reporting holds up with your sales team. Platforms & scope Creative testing 0 3 Measurement ### Data & analytics Numbers your bidding and reporting can trust [Conversion tracking & analytics](https://cleandigital.co.uk/data-and-analytics) GA4, Google Tag Manager and offline conversion imports, built to make the numbers your bidding and reporting rely on accurate. Often value-based bidding, attribution and dashboards scoped to the decisions you make each month. Platforms & scope Conversion values · Attribution · Dashboards ## More results [![Arden University case study](https://cleandigital.co.uk/images/case-studies/arden-university/preview-arden-university-clean-digital.webp) Higher Education 127% 127% YoY increase in PPC enrolments Arden University Read the case study](https://cleandigital.co.uk/case-studies/arden-university) [![Rabbies case study](https://cleandigital.co.uk/images/case-studies/rabbies/preview-rabbies-clean-digital.webp) Travel & Tourism 236% 236% increase in booking revenue Rabbies Read the case study](https://cleandigital.co.uk/case-studies/rabbies) ## Common questions What did Clean Digital do for Dobbies Garden Centres? We managed [Paid Search](https://cleandigital.co.uk/paid-search), [Paid Social](https://cleandigital.co.uk/paid-social), [Data & Analytics](https://cleandigital.co.uk/data-and-analytics) as one paid media account for Dobbies Garden Centres, focused on the work that drives revenue rather than vanity metrics. The headline outcome was delivered a **14:1** Return on ad spend: the revenue generated for every £1 of media spend. for the "Spring It On" campaign. How are the results measured? Performance is indexed against the prior year (prior year = 100) and tracked through [conversion tracking](https://cleandigital.co.uk/data-and-analytics) and [GA4](https://cleandigital.co.uk/data-and-analytics), so the figures reflect outcomes the bidding and your reporting can rely on. What is value-based bidding? [Value-based bidding](https://cleandigital.co.uk/data-and-analytics) feeds the real value of each conversion back into the platforms, so budget moves toward the conversions worth the most rather than simply the cheapest. It is core to how we scaled this account. How long does paid media take to show results? Quick wins from cutting wasted spend and fixing [conversion tracking](https://cleandigital.co.uk/data-and-analytics) often show within weeks, while compounding gains from [value-based bidding](https://cleandigital.co.uk/data-and-analytics) and creative testing build over the following months. Can you get results like Dobbies Garden Centres's for our account? Most likely, if your paid media spend is material. A senior specialist will review your [Google Ads](https://cleandigital.co.uk/google-ads-agency) and [paid social](https://cleandigital.co.uk/paid-social) accounts and show you where the same gains are hiding, with a free, no-obligation account review. ```json {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://cleandigital.co.uk"},{"@type":"ListItem","position":2,"name":"Case studies","item":"https://cleandigital.co.uk/case-studies"},{"@type":"ListItem","position":3,"name":"Dobbies Garden Centres","item":"https://cleandigital.co.uk/case-studies/dobbies-garden-centres"}]} {"@context":"https://schema.org","@type":"Article","headline":"Dobbies Garden Centres: 14:1 ROAS and 176% YoY PPC Sales Growth","description":"How Clean Digital delivered Delivered a 14:1 ROAS for the \"Spring It On\" campaign for Dobbies Garden Centres. 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