Using Click Share To Spot Performance Outliers
Rory Young2020-06-12T16:51:34+01:00Google rolled out its new “Click Share” metric across advertisers in February 2019, [...]
Google Tag Manager: What Is It and Why Should We Be Using It?
Aitor Larranaga2020-06-12T16:51:57+01:00It's essential to measure our users’ behaviour: Where do they click? What are [...]
Google’s new demographic options
Ed Hipwell2020-06-12T16:53:16+01:00Google have added more layers to their demographic targeting options. Advertisers can now [...]
Setting up gtag.js event tracking
admin2020-06-13T09:34:58+01:00If your Google Analytics account is using the latest "gtag.js" snippet, and you [...]
Compound Bidding: Looking Beyond Performance Data
Fraser Smith2020-06-12T16:54:10+01:00One of the single biggest factors behind under-performing PPC accounts is “compound bidding”. [...]
How to advertise on Facebook internationally
Emiliya Petrova2020-06-12T16:54:34+01:00TLDR: Don't duplicate, localise. Get to know your target market behaviour and adjust [...]
How PPC can help measure your offline advertising impact
Rory Young2020-06-12T16:54:56+01:00TLDR: PPC is rarely a standalone channel. See how we can analyse Google [...]