--- title: "Google Ads Agency UK | Google Ads Management | Clean Digital" description: "UK Google Ads agency and management for Search, Shopping and Performance Max accounts that have to pay back. We cut wasted spend, fix tracking and scale profitable demand." canonical: "https://cleandigital.co.uk/google-ads-agency" image: "https://cleandigital.co.uk/og-image.png" content_signal: "ai-train=no, search=yes, ai-input=yes" --- Google Premier Partner · Edinburgh, UK # Google Ads agency UK & Google Ads management Clean Digital is a UK Google Ads agency for advertisers who answer for the spend. Across Search, Shopping, Performance Max, Demand Gen and YouTube, we apply the strategies an account needs so budget follows what converts. For example, fixing conversion tracking and feeds, steering Performance Max, or cutting the queries that never pay back. Get a free Google Ads audit See client results Google Premier Partner Top 3% of UK Google Ads agencies £160M+ ad spend managed Recent Google Ads result 5.2x return on ad spend [Arden University case study](https://cleandigital.co.uk/case-studies/arden-university) £160M+ ad spend managed Top 3% of UK agencies Month-to-month no lock-in Where the money goes ## Most Google Ads budgets carry hidden waste Two things make a Google Ads budget look like it is working when it is not: brand searches that flatter the ROAS figure, and spend that returns nothing at all. A blended report rarely separates them. A senior audit does. 22 % returns nothing 52 % Converting non-brand 26 % Brand demand you already owned 22 % Spend that returns nothing Illustrative split of a typical account. Where the waste hides ### Broad match with stale negatives Spend follows research, off-topic and competitor searches that were never going to buy. ### Performance Max on brand demand With no brand exclusions, Performance Max takes credit for searches you would have won for free. ### Conversion tracking with no values Smart Bidding sees every conversion as equal, so it buys the cheapest ones instead of the profitable ones. ### A thin or disapproved feed Shopping and PMax bid off the feed; weak product data sends budget to items that do not sell. The account ## Five surfaces, one account A Google Ads account is really five different jobs. Each bids on something different and fails in a different way, and all five sit on the same set of inputs. Manage the surfaces in isolation and the inputs decide whether any of it pays back. [### Search Highest intent Bids on Keywords & queries The lever Match types, negatives, brand split Manage](https://cleandigital.co.uk/search-campaign-management) [### Shopping Ecommerce Bids on Products in the feed The lever Feed quality, margin-aware groups Manage](https://cleandigital.co.uk/google-shopping-management) [### Performance Max Automated Bids on Everything, via signals The lever Brand exclusions, asset & budget caps Manage](https://cleandigital.co.uk/performance-max-management) ### Demand Gen Upper funnel Bids on Audience signals The lever Creative tests, measured on pipeline ### YouTube Video Bids on Audiences & placements The lever Sequenced with search, measured on lift All five run on the same inputs Conversion tracking Conversion values Product feed Audiences Budgets Managed vs autopilot ## What changes when the account is actually managed Google’s automation will run an account on its own. It just runs it toward whatever the inputs say is good. The difference between a managed account and an autopilot one comes down to six decisions. ### Match types & negatives On autopilot: Broad match runs unchecked; negative lists go stale. Managed: A match-type strategy with negative lists that stay maintained. ### Conversion tracking On autopilot: Duplicate actions, no values, nothing imported from the CRM. Managed: Deduplicated actions, real values, and offline imports. ### Performance Max On autopilot: Absorbs brand demand and hides where the spend went. Managed: Brand exclusions, asset coverage and search-theme review. ### Shopping feed On autopilot: Disapprovals and thin data cap performance unseen. Managed: Feed fixed and structured by margin and performance. ### Bidding On autopilot: Optimises to conversion count, so customer value drifts down. Managed: Value-based bidding to revenue, leads or bookings. ### Reporting On autopilot: Blended numbers that cannot defend the next budget. Managed: Brand vs non-brand, tied to revenue and ROAS. Google Ads results ## From enquiries to enrolments ![Arden University: a higher-education Google Ads case study managed by Clean Digital](https://cleandigital.co.uk/images/case-studies/arden-university/preview-arden-university-clean-digital.webp) Higher Education Arden University Arden University was bidding to enquiries, so Google chased cheap form fills. We imported enrolment outcomes back into the account and moved bidding onto enrolment value, so budget followed the applicants who actually enrolled rather than the ones who just filled in a form. [Read the Arden University case study](https://cleandigital.co.uk/case-studies/arden-university) 5.2x return on ad spend 127% YoY PPC enrolments 28% YoY lead quality More results [![Dobbies Garden Centres, Google Ads case study](https://cleandigital.co.uk/images/case-studies/dobbies/preview-dobbies-garden-centres-clean-digital.webp) 14:1 ROAS across all paid channels: Dobbies Garden Centres](https://cleandigital.co.uk/case-studies/dobbies-garden-centres) [![The Roof Box Company, Google Ads case study](https://cleandigital.co.uk/images/case-studies/the-roof-box-company/preview-the-roof-box-company-clean-digital.webp) 49% YoY growth in PPC revenue: The Roof Box Company](https://cleandigital.co.uk/case-studies/the-roof-box-company) [All case studies](https://cleandigital.co.uk/case-studies) Why a specialist PPC agency? ## A senior team, accountable for the spend ![The Clean Digital Google Ads team, an employee-owned PPC agency in Edinburgh](https://cleandigital.co.uk/images/team/misc/clean-digital-ppc-agency-team-photo-employee-ownership.png) 0 1 ### Google Premier Partner Top 3% of UK Google Ads partners, with partner-level support and early access to betas. 0 2 ### Senior people on the account Certified specialists who question the spend, rather than a junior rotation learning on your budget. 0 3 ### Employee-owned, Edinburgh A UK Google Ads agency working with clients across Scotland, the wider UK and internationally. 0 4 ### No long-term lock-in Management runs month-to-month, so the work has to keep earning its place. 18 senior specialists across Search, Shopping, Performance Max and feeds. Edinburgh, working UK-wide. A good fit if - Google Ads spend is material and someone is asking what it returned - Search, Shopping and Performance Max budgets are pooled and hard to read - Lead volume looks fine, but sales keeps rejecting what comes in - You need tracking and feeds you can trust as the account scales Probably not if - The only goal is the lowest possible CPC, whatever converts - The budget is too small to fund real testing yet - You cannot share or fix the conversion data - You want guaranteed positions or overnight ROAS promises ## Google Ads agency FAQs What teams ask before they hand over a Google Ads account: cost, audits, Performance Max, Shopping, and whether Google Ads is the right place to start. ## Get a free Google Ads account audit A senior specialist goes through your account and comes back with where the budget is leaking, what is worth scaling, and the changes worth making first. You only need to leave an email to start. - Where spend is going to searches and products that never convert - Whether your conversion tracking and values can be trusted - Performance Max and brand-search overlap - Shopping feed quality and margin risk - The three changes worth making in the first month £160M+ ad spend managed 92% client retention 7+ industry awards ```json {"@context":"https://schema.org","@type":"ProfessionalService","name":"Clean Digital: Google Ads Agency UK","url":"https://cleandigital.co.uk/google-ads-agency","logo":"https://cleandigital.co.uk/logo.png","description":"UK Google Ads agency and management for Search, Shopping and Performance Max accounts that have to pay back. 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At Clean Digital that often means cutting wasted spend, fixing conversion tracking and feeds, and steering automation so budget follows the searches and products that actually convert."}},{"@type":"Question","name":"What will you look for in a Google Ads account audit?","acceptedAnswer":{"@type":"Answer","text":"The spend you should not keep paying for: weak Search queries, Shopping feed gaps, Performance Max leakage, Demand Gen and YouTube asset issues, bad conversion signals, weak landing-page fit, and reporting that hides lead or revenue quality."}},{"@type":"Question","name":"Do you manage Performance Max and Shopping campaigns?","acceptedAnswer":{"@type":"Answer","text":"Yes. Performance Max can scale waste quickly when feed quality, asset coverage, audience signals, conversion value, brand exclusions and search-theme review are weak. Shopping performance often lives in the Merchant Center feed and margin-aware structure rather than the bid alone."}},{"@type":"Question","name":"What makes Google Ads hard to scale profitably?","acceptedAnswer":{"@type":"Answer","text":"The usual blockers are weak tracking, broad search coverage, poor feed data, unclear brand/non-brand reporting, low-quality conversions, automation with bad inputs, and landing pages that do not match the searcher intent."}},{"@type":"Question","name":"How much does Google Ads management cost?","acceptedAnswer":{"@type":"Answer","text":"There is no honest one-size answer: fees depend on spend level, account complexity, and how much work conversion tracking and structure need for scaling to make sense. The free senior review is the fastest route to an accurate scope, and management runs month-to-month rather than on long-term contracts."}},{"@type":"Question","name":"How much should I budget for Google Ads?","acceptedAnswer":{"@type":"Answer","text":"Enough to gather useful conversion data on your core search terms without starving them. For most accounts that means a budget that can absorb 15–30 conversions a month at your industry cost per acquisition. Our free media spend calculator turns a monthly budget into the clicks and leads it should produce, with benchmarks by industry."}},{"@type":"Question","name":"Are you a Google Ads agency in Edinburgh?","acceptedAnswer":{"@type":"Answer","text":"Yes. Clean Digital is an employee-owned, Edinburgh-based Google Ads agency and Google Premier Partner, working with clients across Scotland, the wider UK and internationally."}},{"@type":"Question","name":"Is Google Ads enough on its own?","acceptedAnswer":{"@type":"Answer","text":"Sometimes, but not always. If Google Ads is being asked to capture demand that does not exist yet, paid social, programmatic, creative and data work may decide how much demand is available and how well it converts."}},{"@type":"Question","name":"Are you a Google Premier Partner?","acceptedAnswer":{"@type":"Answer","text":"Yes. 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