Voice Search Integration into PPC
We’re living in a time where most of our needs as humans, living in the west, are satisfied as per Maslow’s hierarchy of needs [...]
5 Tips for Christmas Campaigns
It’s over half way through October already! And as Christmas creeps closer, every good PPC specialist should be preparing their festive campaigns. If you have [...]
Responsive Search Ads: Why You Should Start Using Them ASAP
If you want to see high-performing Search ads running on your Google Ads account next Summer, you might need to start using Responsive Search Ads [...]
A Beginner’s Guide to Remarketing for Display
A Beginner’s Guide to Remarketing for Display Overview of Remarketing/Retargeting Types of Retargeting Remarketing Lists (Who to target?) Remarketing For Display (GDN) Training Recap [...]
Store GCLIDs in a Google Sheets document with GTM
Sometimes, unfortunately, we don't have a CRM to store useful information. Good for us, today we are going to cover a workaround that can [...]
Google Ads Targeting: What Are Affinity Audiences?
Affinity Audiences are audiences available to target on Google Ads that consist of a group of people with similar lifestyles, passions and hobbies based [...]
Facebook: Implications of the Apple iOS 14 Update
Many of you may have already heard or been notified of Apple’s iOS 14 update on your mobile devices. However, there is a larger [...]
Using Custom Audiences on Google Display Network
What are Custom Audiences? Often, the most effective way to utilise Audiences in Google Display Network campaigns is to include Remarketing Lists; putting your [...]
Clean Digital PPC Best Practice Series: Tracking Forms Without the “Thank You” Page
We have previously written about how useful GTM (Google Tag Manager) is and how complex it can get. However, today we are going to [...]
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