Clean Digital PPC Best Practice Series: Search Terms
Here at Clean Digital, we have put together a blog series on what we believe are the fundamentals of a successful PPC strategy. We'll [...]
The Ecommerce Google Ads Landscape During COVID-19
The outbreak of COVID-19 has been challenging for all businesses regardless of size or vertical and will likely have a significant lasting economic impact; [...]
The Rise of the Variants
Google are continuing to push the boundaries of how they match queries to the keywords we include in Google Ads campaigns. There have been [...]
Human Led Automation For E-Commerce PPC – Part 1
The PPC industry is currently awash with talk of machine learning & automation. In this 3 part blog series we’ll be outlining our view [...]
Input Orientated Mindset: When PPC and Poker Overlap
Many moons ago, I was an avid poker player. I like numbers and fast calculations and as such have carried this through into my [...]
Reporting Beyond Average Position
In February, Google officially announced that the “Average Position” metric will be coming to an end on September 30th. This decision took many users [...]
The Shady World Of Search (Partners)
We’ve noticed something strange when reviewing our Auction Insights for one of our high value/CPC lead gen clients – a few “search engines” popped [...]
LinkedIn profile targeting in your Microsoft Ads search campaigns: the good and the bad
Back in October 2018, Microsoft Ads announced that advertisers can now extend their reach by targeting using audience data from LinkedIn. i.e. Company: e.g. [...]
Using Click Share To Spot Performance Outliers
Google rolled out its new “Click Share” metric across advertisers in February 2019, and since then we’ve been trying to figure out how we can [...]
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