Reporting Beyond Average Position
In February, Google officially announced that the “Average Position” metric will be coming to an end on September 30th. This decision took many users [...]
The Shady World Of Search (Partners)
We’ve noticed something strange when reviewing our Auction Insights for one of our high value/CPC lead gen clients – a few “search engines” popped [...]
LinkedIn profile targeting in your Microsoft Ads search campaigns: the good and the bad
Back in October 2018, Microsoft Ads announced that advertisers can now extend their reach by targeting using audience data from LinkedIn. i.e. Company: e.g. [...]
Using Click Share To Spot Performance Outliers
Google rolled out its new “Click Share” metric across advertisers in February 2019, and since then we’ve been trying to figure out how we can [...]
Tracking Drift Chat Interactions with Google Tag Manager
As we saw in our previous article, Google Tag Manager is a powerful tool that allows us to track all sorts of events on [...]
Search Ads Above Or Below The Organic Results – Does It Matter?
TLDR: don't inflate CPC's for absolute top of page rates, but consider performance implications of ads showing in positions 2-4 below the organic listings. [...]
The Hidden Potential of Time-Based Optimisation
TLDR: Identify trends in user behaviour by analysing the performance data on a time of month, week and day level. Implement time bid adjustments [...]
Google Tag Manager: What Is It and Why Should We Be Using It?
It's essential to measure our users’ behaviour: Where do they click? What are they interested in? How do they interact with the content? The [...]
Google’s new demographic options
Google have added more layers to their demographic targeting options. Advertisers can now access even more detail when selecting the characteristics of a potential [...]
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