Clean Digital PPC Best Practice Series: Google Shopping
Since its inception Google Shopping has come full circle; initially starting as free listings, before becoming a fully-paid platform under Google Ads. In recent months, [...]
Clean Digital PPC Best Practice Series: Dynamic Search Ads
Now that we’ve brushed up on our location bidding skills, let’s explore the next key element to a successful PPC strategy: Dynamic Search Ads. [...]
Clean Digital PPC Best Practice Series: Location Strategy
So we’ve established the importance of search queries as a foundation of a solid PPC strategy. Next up: location bidding, which again seems simple [...]
Clean Digital PPC Best Practice Series: Search Terms
Here at Clean Digital, we have put together a blog series on what we believe are the fundamentals of a successful PPC strategy. We'll [...]
The Ecommerce Google Ads Landscape During COVID-19
The outbreak of COVID-19 has been challenging for all businesses regardless of size or vertical and will likely have a significant lasting economic impact; [...]
The Rise of the Variants
Google are continuing to push the boundaries of how they match queries to the keywords we include in Google Ads campaigns. There have been [...]
Human Led Automation For E-Commerce PPC – Part 1
The PPC industry is currently awash with talk of machine learning & automation. In this 3 part blog series we’ll be outlining our view [...]
Input Orientated Mindset: When PPC and Poker Overlap
Many moons ago, I was an avid poker player. I like numbers and fast calculations and as such have carried this through into my [...]
Reporting Beyond Average Position
In February, Google officially announced that the “Average Position” metric will be coming to an end on September 30th. This decision took many users [...]
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