Using Click Share To Spot Performance Outliers
Google rolled out its new “Click Share” metric across advertisers in February 2019, and since then we’ve been trying to figure out how we can [...]
Tracking Drift Chat Interactions with Google Tag Manager
As we saw in our previous article, Google Tag Manager is a powerful tool that allows us to track all sorts of events on [...]
Search Ads Above Or Below The Organic Results – Does It Matter?
TLDR: don't inflate CPC's for absolute top of page rates, but consider performance implications of ads showing in positions 2-4 below the organic listings. [...]
The Hidden Potential of Time-Based Optimisation
TLDR: Identify trends in user behaviour by analysing the performance data on a time of month, week and day level. Implement time bid adjustments [...]
Google Tag Manager: What Is It and Why Should We Be Using It?
It's essential to measure our users’ behaviour: Where do they click? What are they interested in? How do they interact with the content? The [...]
Google’s new demographic options
Google have added more layers to their demographic targeting options. Advertisers can now access even more detail when selecting the characteristics of a potential [...]
Setting up gtag.js event tracking
If your Google Analytics account is using the latest "gtag.js" snippet, and you rely on event tracking for your reporting and analysis, you may [...]
Compound Bidding: Looking Beyond Performance Data
One of the single biggest factors behind under-performing PPC accounts is “compound bidding”. Below is a list of different ways adjust bids in a [...]
How to advertise on Facebook internationally
TLDR: Don't duplicate, localise. Get to know your target market behaviour and adjust bids and audiences accordingly Simply duplicating your existing campaigns and changing [...]
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