---
title: "Paid Media & PPC Agency | Google Ads, Paid Social, Programmatic | Clean Digital"
description: "Clean Digital is a UK PPC and paid media agency: Google Ads, paid social, programmatic and analytics run as one system. Cut wasted spend, grow revenue, leads and ROAS. Free account review."
canonical: "https://cleandigital.co.uk/services"
image: "https://cleandigital.co.uk/og-image.png"
content_signal: "ai-train=no, search=yes, ai-input=yes"
---

Google Premier Partner · Edinburgh, UK · £160M+ ad spend managed

# Paid media agency & PPC management

Clean Digital runs [paid search](https://cleandigital.co.uk/paid-search), [paid social](https://cleandigital.co.uk/paid-social), [programmatic](https://cleandigital.co.uk/programmatic) and [analytics](https://cleandigital.co.uk/data-and-analytics) for businesses where the spend has to be accountable, to cut wasted budget and grow revenue, leads, bookings and ROAS.

[Get a free account review](https://cleandigital.co.uk/contact) See client results

£160M+ ad spend managed

92% client retention

12:1 average ROI

7+ industry awards

One team · four channels

Paid search & PPC Demand capture

Paid social Demand creation

Programmatic advertising Reach & retargeting

Data & analytics Measurement

0 1

Demand capture

### Paid search & PPC

Catch high-intent demand profitably

[Paid search management](https://cleandigital.co.uk/paid-search) [Google Ads management](https://cleandigital.co.uk/google-ads-agency)

Google Ads and Microsoft Ads, run so the budget follows the searches that produce revenue. Depending on the account, that can mean tightening search-term control, separating brand from non-brand, fixing conversion tracking, or governing Shopping and Performance Max, the account work that often decides whether paid search pays back.

Platforms & scope

Shopping · Performance Max · Conversion tracking

0 2

Demand creation

### Paid social

Creative that keeps producing demand

[Paid social management](https://cleandigital.co.uk/paid-social)

Meta, Instagram, TikTok and LinkedIn, often run on a standing creative testing system. Where it helps, we feed lead quality and revenue back into the platforms, so budget can move to the audiences and ads that bring in customers and the reporting holds up with your sales team.

Platforms & scope

Creative testing

0 3

Reach & retargeting

### Programmatic advertising

Reach tied to measurable demand

[Programmatic advertising](https://cleandigital.co.uk/programmatic)

Display, native, video, audio, CTV and DOOH bought through StackAdapt, with the audience quality, inventory control and frequency caps that aim to keep budget out of junk placements and connect reach to assisted demand, retargeting and downstream behaviour.

Platforms & scope

Display · Native · Video · CTV · DOOH · Retargeting

0 4

Measurement

### Data & analytics

Numbers your bidding and reporting can trust

[Conversion tracking & analytics](https://cleandigital.co.uk/data-and-analytics)

GA4, Google Tag Manager and offline conversion imports, built to make the numbers your bidding and reporting rely on accurate. Often value-based bidding, attribution and dashboards scoped to the decisions you make each month.

Platforms & scope

Conversion values · Attribution · Dashboards

01 · Paid search

## Paid search budgets often leak into queries that never convert

Clean Digital is a paid search agency for advertisers who answer for the spend. Across Google Ads, Microsoft Ads and Amazon Ads, we apply the strategies an account needs to find wasted budget and move it to what brings in revenue. For example, cutting queries that don’t convert, tightening conversion tracking, or shifting spend toward the search terms, Shopping feeds and retail-media placements that perform.

One senior team runs the queries, the feeds, the bidding and the reporting, across both lead generation and ecommerce. Whether you need broad paid search management or specialist Google Ads management, the depth is the same.

[Paid search management](https://cleandigital.co.uk/paid-search) [Google Ads management](https://cleandigital.co.uk/google-ads-agency)

The platforms

## Google Ads, Microsoft Ads and Amazon Ads

Three platforms, each built and bid in its own right, in your own accounts, not a shared one. Most budgets lead with Google, but Microsoft Advertising and Amazon retail media often reach margin and audiences Google can’t.

### Google Ads

The core of most paid search accounts

The bulk of qualified search demand still runs through Google. We manage the full surface (Search, Shopping, Performance Max, Demand Gen and YouTube) and how we run it depends on the account: often query-level control, accurate conversion values, and bidding tied to revenue, leads or enrolments rather than raw conversion count.

Best for

Almost every advertiser; the account that has to perform

Surfaces we run

Search Shopping Performance Max Demand Gen YouTube

### Microsoft Ads

Cheaper clicks, an audience Google misses

Where it earns a place, we build Microsoft Advertising in its own right: its own budgets, audiences and reporting, rather than a copy-paste of the Google account. For many advertisers it returns cheaper clicks and an older, higher-value audience, which matters most in B2B and finance where its share is strongest.

Best for

B2B, finance and considered purchases

Surfaces we run

Search Shopping Audience Network

### Amazon Ads

Retail media, next to the buy button

For brands that sell on the marketplace, Amazon advertising puts spend where the buyer is already shopping. We run Sponsored Products, Sponsored Brands and Sponsored Display, plus Amazon DSP, typically managed to ACOS and total sales rather than clicks.

Best for

Brands selling on the Amazon marketplace

Surfaces we run

Sponsored Products Sponsored Brands Sponsored Display Amazon DSP

Inside Google Ads

## The Google Ads campaign types we manage

The main campaign types in a Google Ads account, and what we manage on each.

### Search

Highest intent

Text ads on the queries that signal someone is ready to buy or enquire. The aim is to keep spend on the searches that convert and off the ones that just look busy.

- Match-type strategy and tight query control
- Negative keyword lists that are actually maintained
- Brand and non-brand split into separate budgets

Your Brand

yourbrand.co.uk/running-shoes

Sponsored

Buy Running Shoes Online | Free Next-Day Delivery

Shop the new-season range with free returns and expert fitting. Trusted by 40,000+ runners.

Men’s Women’s Trail Sale

The full Google Ads build (Search, Shopping, Performance Max and feeds) lives under [Google Ads management](https://cleandigital.co.uk/google-ads-agency).

How we manage it

## The upside is often in non-brand

Brand search can flatter the report and tends to max out quickly, so in many accounts the room to grow sits in non-brand. Getting there often means cutting wasted spend and making the tracking trustworthy, then putting budget behind what genuinely converts.

Where the budget goes

Illustrative

Before

41 %

33 %

26 %

After

68 %

24 %

Non-brand Brand Wasted

Illustrative shape. Your numbers come from your own account.

Strategies we apply, for example

0 1

### Search-term control

A match-type strategy and negative keyword lists that are actually maintained, so spend follows the queries that convert and not the ones that only look busy.

0 2

### Brand vs non-brand

Split into their own campaigns and targets, so ROAS reflects genuinely new business rather than demand you already owned.

0 3

### Conversion tracking

Deduplicated conversion actions, real revenue values and offline imports, so Smart Bidding optimises toward profit instead of form fills.

0 4

### Shopping & feed quality

Listing-group structure, feed fixes and margin-aware splits, so Shopping budget goes to the products that actually make money.

0 5

### Performance Max governance

Brand exclusions, asset coverage and budget caps, so Performance Max finds new customers instead of claiming credit for brand searches you would have won anyway.

0 6

### Value-based bidding

Bidding to enrolments, bookings or revenue rather than raw conversion count, so the account scales without the average order value dropping.

Two ways to run it

## Lead generation and ecommerce are different machines

Paid search splits in two. Lead generation PPC and ecommerce PPC are often bid, tracked and judged on different things, and we run both, whether that’s in one account or across separate ones.

Lead generation

### Paid search for lead generation

For B2B, education, finance and service businesses, the click is only the start. A common move is to feed your CRM back into the account, so bidding can follow qualified leads and revenue rather than raw form fills.

- Offline conversion imports from your CRM and call tracking
- Value-based bidding to qualified leads, bookings or enrolments
- Lead quality fed back into the account, beyond cost per lead
- Landing pages and forms built to convert the click

Judged on qualified pipeline

Ecommerce

### Paid search for ecommerce

For retailers and DTC brands, much of the performance lives in the product feed and the margin. Often that means running Shopping and Performance Max off a clean Merchant Center feed, weighted to the products that actually make money.

- Merchant Center feed quality, structure and disapproval fixes
- Margin-aware Shopping and Performance Max
- Bidding to ROAS and revenue rather than clicks
- Promotions, seasonality and stock-aware budgets

Judged on ROAS and revenue

Paid search results

## Outcomes that hold up across sectors

Higher education, ecommerce and national retail: judged on the numbers each business actually reports.

Higher Education

Arden University

5.2x

Return on ad spend

127% YoY PPC enrolments

[Arden University case study](https://cleandigital.co.uk/case-studies/arden-university)

E-commerce & Retail

The Roof Box Company

49%

YoY PPC revenue

36% YoY PPC sales

[The Roof Box Company case study](https://cleandigital.co.uk/case-studies/the-roof-box-company)

Retail & Garden

Dobbies Garden Centres

14:1

ROAS, all paid channels

176% YoY sales via PPC

[Dobbies Garden Centres case study](https://cleandigital.co.uk/case-studies/dobbies-garden-centres)

More work across paid search, social and programmatic on the [case studies](https://cleandigital.co.uk/case-studies).

Start here

## Start with a free paid search audit

We go through your Google Ads, Microsoft Ads or Amazon account and show you exactly where the budget is going. No obligation, and you keep the findings either way.

What you get

- Where spend is going to queries that never convert
- Whether your conversion tracking and values can be trusted
- Account structure, match types and negative-keyword gaps
- Performance Max and brand-search overlap
- The three changes we would make in the first month

Get my free audit Month-to-month management, no long-term contract.

How it works

1. 1

 ### Audit

 We go through the account and show you the waste, the tracking gaps and the quickest wins.
2. 2

 ### Fix

 Often a clean-up of tracking, structure, match types and negative keywords, so the data can be trusted.
3. 3

 ### Scale

 Budget moves off wasted queries and onto the search terms, feeds and audiences that convert.
4. 4

 ### Report

 Clear reporting tied to revenue, leads and ROAS: the numbers you actually answer for.

02 · Paid social

## Paid social often pays for clicks that never become customers

Clean Digital is a paid social agency for advertisers who answer for the spend. Across Meta, Instagram, TikTok and LinkedIn, we apply the strategies an account needs to turn attention into customers. For example, rebuilding the creative testing system, fixing the tracking signals, or feeding lead quality back so budget follows the audiences and ads that actually convert.

One senior team runs the creative, the audiences, the signals and the reporting, built to hold up with your sales team rather than just the platform dashboard.

[Paid social management](https://cleandigital.co.uk/paid-social)

The platforms

## Meta, Instagram, TikTok and LinkedIn

Each platform reaches a different buyer in a different mood, so each is built and bid in its own right. Most accounts lead with Meta, with the others added where the audience and the offer justify the spend.

### Meta

Prospecting and retargeting at scale

The workhorse of most paid social accounts. Meta gets expensive when broad audiences and tired ads keep finding cheap clicks, so the usual response is to cut the waste, rebuild the signals, and protect the spend that produces customers.

Best for

Consumer demand, retargeting and scale

Formats we run

Feed Reels Stories Advantage+ Catalogue

### Instagram

Creative and commerce

Instagram spend has to produce more than engagement. Where it helps, we test hooks, offers, landing pages and audience signals against revenue, qualified leads, bookings and returning customers rather than likes.

Best for

Visual brands, discovery and commerce

Formats we run

Feed Reels Stories Shopping

### TikTok

Discovery-led testing

TikTok only earns budget when discovery turns into measurable demand. The focus is often creative refresh, landing-page fit and follow-up, rather than treating a single strong week as repeatable.

Best for

Discovery, younger audiences, creative learning

Formats we run

In-Feed Spark Ads TopView

### LinkedIn

B2B audience quality

LinkedIn clicks are too expensive to send into generic B2B funnels. Audience fit, offer strength, sales-stage feedback and follow-up tend to decide whether the spend is worth keeping.

Best for

Defined B2B audiences and considered purchases

Formats we run

Sponsored Content Lead Gen Forms Message Ads Document Ads

Snapchat, Reddit, YouTube, X, Pinterest are added when the audience and the offer justify the spend.

The creative system

## A standing system for testing creative

Paid social performance is often shaped more by the hook, the offer and the format than by the targeting. So creative testing is run as a system: a standing matrix of angles and formats, with the winners scaled and the rest cut.

What we test

- The hook: the first three seconds that decide the scroll
- Offer and proof: what makes the click worth it
- Format: UGC, static, carousel or video
- Audience and exclusions: who sees it, and who shouldn’t
- Landing-page fit: what the click lands on

Hook × format matrix

Illustrative

Scale Testing Cut

Past the first week

## Keep paid social compounding

Even a winning ad fatigues as frequency climbs and the audience saturates. Holding performance is less about one big idea and more about the account work behind it: refresh cadence, clean audiences, trustworthy signals and lead-quality feedback.

Creative performance / weeks

Illustrative

Without refresh, performance decays week on week

Illustrative shape. Your numbers come from your own account.

The account work

0 1

### Creative refresh cadence

Refresh timing set by frequency and decay data, so budget isn’t stuck behind angles that have already tired out.

0 2

### Audiences & exclusions

Prospecting, retargeting and returning customers split and excluded properly, so prospecting isn’t flattered by warm traffic.

0 3

### Signal quality

Pixel and Conversions API events rebuilt and deduplicated, so the platform can optimise toward customers rather than cheap actions.

0 4

### Lead-quality feedback

CRM status and revenue fed back, so bidding can learn from accepted leads rather than form-fill counts.

0 5

### Offer & landing-page fit

The message and the landing page matched to the ad, so the click has somewhere worth landing.

Paid social results

## Outcomes across very different audiences

Higher education, travel and national retail: paid social working alongside search and the rest of the account, judged on the numbers each business reports.

Higher Education

Arden University

127%

YoY PPC enrolments

28% YoY lead quality

[Arden University case study](https://cleandigital.co.uk/case-studies/arden-university)

Travel & tourism

Rabbies

236%

YoY booking revenue

109% YoY tour bookings

[Rabbies case study](https://cleandigital.co.uk/case-studies/rabbies)

Retail & Garden

Dobbies Garden Centres

14:1

ROAS, all paid channels

176% YoY sales via PPC

[Dobbies Garden Centres case study](https://cleandigital.co.uk/case-studies/dobbies-garden-centres)

Start here

## Start with a free paid social review

We go through your Meta, Instagram, TikTok or LinkedIn account and show you where the budget is going: stale creative, weak signals, junk audiences and the quickest wins. No obligation, and you keep the findings either way.

What you get

- Where creative has gone stale, and what to test next
- Whether the pixel and Conversions API can be trusted
- How prospecting, retargeting and returning customers are reported
- Lead-quality and CRM-feedback gaps
- The three changes we would make in the first month

Get my free review Month-to-month management, no long-term contract.

How it works

1. 1

 ### Audit the signals

 Account structure, creative, audiences, pixel and Conversions API events, and the CRM path, reviewed platform by platform, with no scaling until the priorities are clear.
2. 2

 ### Rebuild the testing system

 Creative testing often moves from ad-hoc to systematic: a standing test matrix, with prospecting and retargeting split so their results are measured separately.
3. 3

 ### Scale what sales accepts

 Budget follows qualified outcomes (accepted leads, revenue, bookings) with refresh cadence in place and learnings pushed into search and landing pages.

03 · Programmatic

## Programmatic reach often pays for impressions no one really sees

Clean Digital is a programmatic agency for advertisers who answer for the spend. Across display, video, CTV, audio and DOOH (bought through StackAdapt), we apply the strategies a plan needs to turn reach into demand, for example shifting spend onto quality inventory, capping frequency, or tying impressions back to assisted conversions and pipeline.

One senior team plans the channels, the audiences, the frequency and the measurement, so reach is judged on the demand it creates rather than the impressions it served.

[Programmatic advertising](https://cleandigital.co.uk/programmatic)

The channels

## Display to DOOH, through one DSP

We run programmatic through StackAdapt, so the whole funnel (from display to connected TV) is planned, capped and measured in one place rather than scattered across point solutions.

One DSP, every channel

Programmatic technology partner

### Display

Standard and high-impact, curated inventory

### Native

In-feed formats that match the environment

### Online video

In-stream and out-stream, completion-led

### Connected TV

CTV on premium streaming inventory

### Digital audio

Streaming and podcast placements

### Digital out-of-home

DOOH screens with audience triggers

Where the budget leaks

## Reach has a point of diminishing returns

Most conversions tend to happen in the first few impressions. After that, showing the same ad again rarely helps, but without a cap, the spend keeps climbing. So a lot of the work is making sure budget widens reach rather than repeating it to the same people.

Spend vs conversions / frequency

Illustrative

1–3

4–6

7–10

11–15

16+

Impressions per person

Spend Conversions

Illustrative shape. Your numbers come from your own campaigns.

The media work

0 1

### Inventory quality & brand safety

Often a shift onto curated marketplaces and private deals, with viewability and fraud verification, so impressions run where a real person can see them.

0 2

### Frequency & pacing

Frequency caps set from the conversion data, with pacing tuned to widen unique reach rather than repeat it to the same pool.

0 3

### Audiences & suppression

First-party data, lookalikes and intent signals, with recent converters and existing customers suppressed, so spend chases new demand.

0 4

### Retargeting segmentation

Pools split by recency and intent, creative sequenced to each stage, and warm audiences passed to search and social where the sale often closes.

0 5

### Measurement & incrementality

Assisted-conversion paths, plus brand-lift or geo incrementality where budget supports it, so reach is reported against demand rather than impressions.

The funnel role

## Reach that hands off to search and social

Programmatic rarely closes the sale on its own. It creates demand at the top of the funnel and hands it to the channels built to capture it, with the measurement to prove the connection.

0 1

### Create demand

Display, video and CTV put the brand in front of the right audience on quality inventory, ahead of the search.

0 2

### Capture demand

The demand that reach creates is handed to the channels built to convert it.

[paid search and paid social](https://cleandigital.co.uk/paid-search)

0 3

### Prove it

Assisted conversions, search lift and pipeline tie the reach back to a commercial number.

[data and analytics](https://cleandigital.co.uk/data-and-analytics)

Programmatic results

## Reach that showed up in the numbers

Retail, travel and higher education: programmatic planned alongside search and social, and measured against the demand it created.

Retail & ecommerce

Dobbies Garden Centres

14:1

ROAS, all paid channels

176% YoY sales via PPC

[Dobbies Garden Centres case study](https://cleandigital.co.uk/case-studies/dobbies-garden-centres)

Travel & tourism

Rabbies

236%

YoY booking revenue

109% YoY tour bookings

[Rabbies case study](https://cleandigital.co.uk/case-studies/rabbies)

Higher education

Arden University

127%

YoY PPC enrolments

5.2x return on ad spend

[Arden University case study](https://cleandigital.co.uk/case-studies/arden-university)

Start here

## Start with a free programmatic review

We go through your display, video, CTV and audio campaigns and show you where the reach is landing: weak inventory, runaway frequency, junk placements and the quickest wins. No obligation, and you keep the findings either way.

What you get

- Where reach is landing, by channel and placement
- Frequency and overlap waste, quantified
- Whether the reach is driving any real demand
- Inventory quality, brand safety and fraud exposure
- The three changes we would make in the first month

Get my free review Month-to-month management, no long-term contract.

How it works

1. 1

 ### Audit the plan

 We review the inventory, audiences, frequency, creative and tracking, with no budget moved until the priorities are clear.
2. 2

 ### Rebuild the media plan

 Often a rebuild of the channel mix, frequency caps, audience targeting and brand-safety rules.
3. 3

 ### Activate and prove

 Campaigns run on StackAdapt with measurement in place, so the leads and demand each one brings in are visible.

04 · Data & analytics

## If the tracking is wrong, the bidding optimises toward the wrong thing

Clean Digital runs a data and analytics team for advertisers who answer for the spend. Across GA4, Google Tag Manager and offline conversion imports, we apply the work an account needs so the numbers can be trusted. For example, deduplicating conversions, attaching real values, or importing closed revenue from the CRM so bidding learns from outcomes rather than form fills.

One senior team builds the tracking, the values and the dashboards, in your own accounts, documented so your team can keep them running.

[Conversion tracking & analytics](https://cleandigital.co.uk/data-and-analytics)

The pipeline

## From click to defensible decision

Trustworthy numbers come from a pipeline rather than a single tag. We capture the data, verify it, connect it to real outcomes, and report it in a form a board can act on.

01

### Capture

- GA4 and GTM events
- Click IDs on every lead
- Consent handled properly

02

### Verify

- Deduped conversion actions
- Values on what matters
- Data QA’d up front

03

### Connect

- CRM and sales stages in
- Offline conversions imported
- Warehouse-grade exports

04

### Decide

- Dashboards built for decisions
- Value-based bidding live
- Budgets that hold up

Built on GA4 Google Tag Manager BigQuery Looker Studio Conversions API CRM

The lever

## Bidding optimises toward whatever you measure

Smart Bidding chases whatever the conversion data tells it is good. Feed it a flat count of form fills and it finds more form fills; feed it real revenue values and it can chase profit. So a lot of the work is making sure the numbers reflect what a customer is actually worth.

What bidding optimises toward

Illustrative

Conversion count

Revenue value

Same conversions, weighted by what each is actually worth.

The measurement work

0 1

### Tracking foundation

GA4 and Google Tag Manager built properly: deduplicated actions, clean parameters and a container that stays maintainable. Most of what follows depends on this layer.

0 2

### Conversion values

Revenue, margin or lead-quality values attached to the conversions that matter, so Smart Bidding can optimise toward profit rather than conversion count.

0 3

### Offline conversions & CRM

Where revenue closes on a call or months later, click IDs captured and CRM stages imported, so the platforms can learn from real outcomes.

0 4

### Attribution & brand split

Brand separated from non-brand and assisted demand quantified, so each channel is judged on what it actually contributes to a sale.

0 5

### Dashboards that decide

Reporting on warehouse-grade data, scoped to the small set of numbers a board reviews rather than every metric available.

Who owns it

## Built in your accounts, owned by you

Everything we build lives in your properties, under your login. The setup is documented so your team can maintain it, and if we ever part ways, it keeps working and stays with you.

- GA4, Tag Manager and ad accounts in your properties
- Dashboards and warehouse pipelines under your login
- Documented so your team can maintain it
- If we ever part ways, everything keeps working

Stays with you

- GA4 property Yours
- Tag Manager container Yours
- Ad accounts Yours
- BigQuery & dashboards Yours

The numbers behind the numbers

## Results that trace back to the measurement

Every figure below sits on top of tracking and value work, the part that lets bidding and reporting chase the right outcome.

Higher Education

Arden University

5.2x

return on ad spend

28% YoY lead quality

[Arden University case study](https://cleandigital.co.uk/case-studies/arden-university)

Retail & Garden

Dobbies Garden Centres

14:1

ROAS, all paid channels

25% online sales, last-click paid

[Dobbies Garden Centres case study](https://cleandigital.co.uk/case-studies/dobbies-garden-centres)

Travel & tourism

Rabbies

236%

YoY booking revenue

109% YoY tour bookings

[Rabbies case study](https://cleandigital.co.uk/case-studies/rabbies)

Start here

## Start with a free tracking review

We go through your GA4, Tag Manager and conversion setup and show you what the ad platforms are actually being taught: the gaps, the duplicates and the quickest wins. No obligation, and you keep the findings either way.

What you get

- Conversion events and deduplication, audited end to end
- Value and bidding signals checked against real revenue
- A plan for offline conversions and CRM feedback
- The dashboard and reporting gaps, in priority order
- The three changes we would make in the first month

Get my free review Often two weeks of focused work rather than an open-ended retainer.

How it works

1. 1

 ### Audit the tracking

 We check GA4, Tag Manager, deduplication, values and consent, and hand back a prioritised fix list in plain English.
2. 2

 ### Rebuild what’s broken

 Often events, values and offline imports rebuilt and verified against real transactions rather than test pings.
3. 3

 ### Report on decisions

 Dashboards tied to revenue or pipeline, so the numbers your bidding and your board rely on can be trusted.

Track record

## Proven across very different businesses

[Browse all case studies](https://cleandigital.co.uk/case-studies)

[Arden University Higher education 127% YoY increase in PPC enrolments Value-based bidding tied to enrolments, run across paid search, paid social, programmatic and analytics.](https://cleandigital.co.uk/case-studies/arden-university) [Dobbies Garden Centres National retail & ecommerce 14:1 ROAS across all paid channels Search, Shopping and paid social on one seasonal plan across 70+ stores and online.](https://cleandigital.co.uk/case-studies/dobbies-garden-centres) [Rabbies Travel & tourism 236% YoY increase in booking revenue Paid search, paid social and programmatic scaled booking revenue across the UK and US.](https://cleandigital.co.uk/case-studies/rabbies) [The Roof Box Company Ecommerce 49% YoY increase in PPC Revenue (YTD 2025) Ecommerce PPC scaled across product categories while holding ROAS steady.](https://cleandigital.co.uk/case-studies/the-roof-box-company)

Why Clean Digital

## Senior specialists, accountable for the spend

Clean Digital is a Google Premier Partner and an employee-owned PPC agency in Edinburgh. Certified specialists run your accounts and challenge the spend, so you work with the senior people doing the work rather than a junior rotation.

- Google Premier Partner: the top 3% of UK Google Ads agencies
- Employee-owned, based in Edinburgh
- UK & European Search Awards winner, 7+ industry awards

![Rory Young, Chief Executive Officer at Clean Digital](https://cleandigital.co.uk/images/team/headshots/rory-young.png)

![Fraser Smith, Chief Strategy Officer at Clean Digital](https://cleandigital.co.uk/images/team/headshots/fraser-smith.png)

![Aitor Larrañaga, Head of Data & Analytics at Clean Digital](https://cleandigital.co.uk/images/team/headshots/aitor-larranaga.png)

![Alex Berish, Data Analyst at Clean Digital](https://cleandigital.co.uk/images/team/headshots/alex-berish.png)

![Melissa Wratt, Account Manager at Clean Digital](https://cleandigital.co.uk/images/team/headshots/melissa-wratt.png)

![Martin Kelly, Account Director at Clean Digital](https://cleandigital.co.uk/images/team/headshots/martin-kelly.png)

18 specialists across paid search, social, programmatic and data. [Meet the team](https://cleandigital.co.uk/about).

UK Search Awards European Search Awards PPC Agency of the Year Digital Excellence Award

Is it a fit?

- Paid media spend is material and someone is accountable for what it returns
- You run two or more channels and they are not joined up
- Lead volume looks fine in the report but sales quality, ROAS or tracking do not
- You want a senior team that challenges the account rather than just maintaining it

Probably not, if

- You need a first-ever campaign on a budget still too small to test properly
- Price is the only thing on the agency shortlist
- You want guaranteed positions or overnight ROAS promises

FAQs

## Questions about working with a PPC agency

01

### What does a PPC agency do?

A PPC agency plans, runs and optimises paid media across Google Ads, Microsoft Ads, paid social and programmatic. At Clean Digital that often means cutting wasted spend, fixing conversion tracking, and moving budget toward the searches, audiences and ads that bring in revenue, leads and bookings.

[See our PPC agency UK page](https://cleandigital.co.uk/ppc-agency-uk)

02

### How much does paid media management cost?

Fees depend on the channels, spend and scope, and we work month-to-month rather than on long-term contracts. The starting point is a free review of your accounts that shows what is worth fixing and where more budget would pay back.

[Get a free account review](https://cleandigital.co.uk/ad-account-audit)

03

### Do you manage Google Ads, Microsoft Ads and paid social together?

Yes. Most of our clients run two or more channels, and where it helps, we manage them as one system, so demand capture, demand creation and measurement can reinforce each other rather than compete for credit in the report.

[Google Ads management](https://cleandigital.co.uk/google-ads-agency)

04

### Should we start with paid search or paid social?

It depends on whether the priority is capturing existing demand, which paid search does, or creating new demand, which paid social and programmatic do. A free review looks at your demand, tracking and margins and recommends where the next pound works hardest.

[Paid social management](https://cleandigital.co.uk/paid-social)

05

### Which sectors do you work with?

We work across lead generation and ecommerce: higher education, national retail, travel and tourism, and specialist ecommerce among them. The common thread is paid media that materially affects revenue, leads, bookings or enrolments.

[Browse our case studies](https://cleandigital.co.uk/case-studies)

06

### Is there a minimum ad spend?

There is no hard minimum, but the work pays back best when paid media spend is material enough that wasted budget matters. If a budget is still too small to test properly, we will say so.

07

### Are you a Google Premier Partner?

Yes. Clean Digital is a Google Premier Partner, which puts us in the top 3% of UK Google Ads agencies. We are employee-owned and based in Edinburgh, with a senior, certified team on every account.

[Conversion tracking & analytics](https://cleandigital.co.uk/data-and-analytics)

## Get a free review of your paid media

A senior specialist goes through your accounts, tracking and spend, then comes back with what is wasting money, what is worth scaling, and where the next pound works hardest.

- Where spend is leaking across your channels
- Whether your conversion tracking can be trusted
- The campaigns and channels worth more budget
- A prioritised, no-obligation action plan

Reviewed by the senior team · reply within one working day · no obligation, no sales script.

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