---
title: "Shopping Feed Optimisation | Google Shopping and PMax Feed Support"
description: "Shopping feed optimisation for Google Shopping and Performance Max: product titles, GTINs, categories, disapprovals, margin signals, stock and Merchant Center diagnostics."
canonical: "https://cleandigital.co.uk/shopping-feed-optimisation"
image: "https://cleandigital.co.uk/og-image.png"
content_signal: "ai-train=no, search=yes, ai-input=yes"
---

# Shopping feed optimisation

Google Shopping and Performance Max can only work with the product data they receive. We improve the feed, Merchant Center diagnostics and product signals that decide eligibility, traffic quality and budget allocation.

[Merchant Center support](https://cleandigital.co.uk/merchant-center-management) [Shopping management](https://cleandigital.co.uk/google-shopping-management)

## Feed quality is campaign quality

Titles, attributes, categories, stock and landing pages shape the auctions your products enter. Feed work is campaign work.

## Feed checks that affect performance

Product titles use search language and meaningful differentiators

GTINs, brand, condition, category and required attributes are complete

Merchant Center diagnostics are reviewed before budget increases

Images, pricing, stock and landing pages match feed data

Margin, stock or product priority signals are available for budget decisions

Shopping and PMax reporting can show which products deserve more spend

## What feed optimisation changes

### More eligible products

Policy and attribute fixes reduce avoidable disapprovals.

### Cleaner Shopping traffic

Better titles and categories help Google match products to useful searches.

### Better PMax inputs

Feed quality gives Performance Max stronger product and audience signals.

### Smarter budget calls

Stock, margin and product performance can guide what to scale or cap.

```json
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```