The Rise of the Variants
Rory Young2020-07-10T11:54:12+01:00Google are continuing to push the boundaries of how they match queries to [...]
Input Orientated Mindset: When PPC and Poker Overlap
Rory Young2020-07-10T11:50:50+01:00Many moons ago, I was an avid poker player. I like numbers and [...]
Using Click Share To Spot Performance Outliers
Rory Young2020-07-10T11:44:57+01:00Google rolled out its new “Click Share” metric across advertisers in February 2019, and [...]
The Hidden Potential of Time-Based Optimisation
Emiliya Petrova2020-07-10T11:38:42+01:00TLDR: Identify trends in user behaviour by analysing the performance data on a [...]
Compound Bidding: Looking Beyond Performance Data
Fraser Smith2020-06-12T16:54:10+01:00One of the single biggest factors behind under-performing PPC accounts is “compound bidding”. [...]