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    Michelle, 1Rebel UK

    "Really recommend Clean Digital, they've been a fantastic agency to work with and we've always been really impressed with the team and the results they produce."

    Google Ads Preview Tool

    Preview a Google search ad the way it appears in the results, and check the parts that decide the click: the headline, the offer, the sitelinks, the display URL, and how well it matches the landing page.

    Ad Preview Generator

    13/25

    Headlines

    13/30
    21/30
    0/30

    Descriptions

    38/90
    85/90

    Display URL & Paths

    18/35
    0/15
    0/15

    Upload your business logo. Recommended: square format (200x200px minimum)

    Sitelinks (Optional)

    Sitelink

    22/25
    46/35

    Sitelink

    12/25
    47/35

    Live Preview

    How your ads will appear in Google search results

    www.example.com
    Example Search Result - Organic
    This is how organic search results appear below your sponsored ads. They typically include a title, description, and URL...
    www.competitor.com
    Another Search Result - Organic
    More organic results would appear here in actual search results. These help show context...

    What A Search Ad Preview Catches

    High-intent clicks are expensive, so weak headlines, vague offers, poor sitelinks, awkward logos and landing-page mismatch are worth catching in the Google Ads preview above, while they are still free to fix.

    Headlines that fit any advertiser

    A headline that could fit any advertiser tends to lose the better-qualified click to a more specific competitor.

    A vague or buried offer

    When the offer is vague or buried in the description, stronger prospects hesitate before they click.

    A generic display URL

    A generic path can make a specialist offer look irrelevant before the searcher reaches the landing page.

    Sitelinks used as filler

    Sitelinks can point qualified buyers to audits, pricing, proof or locations. Generic ones waste that space.

    Sign-off without a real mockup

    A realistic mockup surfaces weak proof, awkward branding and legal or client concerns while they are still free to fix.

    An ad and landing page that disagree

    When the ad, query and landing page do not match, paid clicks land on a page that does not convert them.

    When the ad is fine but the account still wastes budget

    If the ad looks right but the account still wastes budget, the cause is usually search terms, conversion tracking, landing-page quality, or Performance Max learning from the wrong signals.

    Review Google Ads spendFix paid search wasteFix conversion trackingCheck brand consistency in adsEstimate your PPC budgetSize your ad tests

    Google Ads Character Limits

    The responsive search ad limits worth keeping to hand while you write. Copy that fits in the editor can still be truncated in the live results, which the preview above shows you.

    Headline30 charactersUp to 15
    Description90 charactersUp to 4
    Business name25 characters1
    Display URL path15 characters2 paths
    Sitelink text25 charactersUp to 6
    Sitelink description35 characters2 lines each
    Callout25 charactersUp to 10

    Google Ads Preview Tool FAQs

    Common questions on previewing Google Ads: character limits, sitelinks, responsive search ads, and what to check before the account starts spending.

    What a preview cannot check

    A preview covers the ad copy. It does not show what the account does with the budget once the ad is live. When the copy looks right but performance is still weak, the cause is usually in the account.

    • Search terms that bring clicks but few conversions
    • Conversion tracking that is not reliable enough to bid on
    • Landing pages that do not match what the ad offered

    A senior specialist reviews the ads, search terms, conversion tracking and landing pages together, and reports where the budget is underperforming.

    Get a free Google Ads reviewOr see paid search management