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Find answers to common questions about using our Google Search Ad Preview Tool to optimise and visualise your ads before they go live.

The Google Search Ad Preview Tool is a web application that allows users to create and preview their Google Ads in a format that closely resembles the actual search engine results pages (SERPs). Users can input their ad content across multiple tabs and preview up to three ads simultaneously.

To preview your Google Ads, start by entering the ad details such as Business Name, Headlines, Descriptions, and Display URL in the input pane on the right. The tool supports three tabs, allowing you to configure and preview up to three different ads. As you fill out the fields, the previews will update in real-time on the left pane.

Key features include:

  • Real-time ad preview similar to Google SERPs.
  • Support for multiple ads with three editable tabs.
  • Fields for headlines, descriptions, sitelinks, callouts, and structured snippets.
  • Image upload functionality for visual previews.
  • Character count indicators to ensure optimal ad length.

Currently, the Google Search Ad Preview Tool is optimised for desktop previews, closely replicating how ads appear on desktop SERPs. Mobile ad previews are planned for future updates to provide a comprehensive view across devices.

The image upload feature allows you to upload an image to be displayed alongside your ad text. Simply click the 'Upload Image' button in the input pane and select an image from your device. The uploaded image will immediately appear in the ad preview on the left.

You can add various types of structured snippets to enhance your ads, including:

  • Amenities
  • Brands
  • Courses
  • Degree programmes
  • Destinations
  • Featured hotels
  • Insurance cover
  • Models
  • Areas
  • Service catalogue
  • Shows
  • Styles
  • Types

A "copy to clipboard" in the top right of the ad preview pane allows you to copy and paste the content into a Google Sheet or other spreadsheet software.

The Google Search Ad Preview Tool aims to provide a highly accurate representation of how ads appear on Google's SERPs. However, slight variations may occur due to different screen sizes and Google's evolving ad formats. We're working on improving the accuracy of this tool and it will only get better from here.

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