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    Google Ads Preview Tool

    Create and preview multiple Google Ads variations to see exactly how they'll appear in search results. Test different headlines, descriptions, business logos, and sitelinks before launching your campaigns.

    Create your Google Ads preview

    Responsive search ad copy

    13/25

    Headlines

    13/30
    21/30
    0/30

    Descriptions

    38/90
    85/90

    Display URL and paths

    18/35
    0/15
    0/15

    Use a square business logo that measures at least 200 × 200 pixels.

    Sitelinks (Optional)

    Sitelink

    22/25
    46/35

    Sitelink

    12/25
    47/35

    Live responsive search ad preview

    Completed ads appear in a Google-style search results layout

    www.example.com
    Example organic search result
    Organic results can appear below sponsored listings. Each result can include a title, description and URL.
    www.competitor.com
    Additional organic search result
    Additional organic results show how the ads sit above other search listings.

    What this Google Ads preview checks

    The preview combines every entered asset before upload, client review or approval.

    Headline and description combinations

    The preview combines the entered assets into one result. Check whether the offer, proof and call to action remain clear.

    Google Ads character limits

    The counters show remaining space for 30-character headlines, 90-character descriptions, display paths and sitelinks.

    Display paths and landing-page match

    Compare the display path with the search intent. Confirm that the landing page delivers the advertised offer.

    Sitelinks and business logo

    The preview places sitelinks and a business logo beside the main ad. Google decides which eligible assets appear.

    How to preview a responsive search ad

    Build the preview in four steps. Use the live Google Ads account to check delivery and eligibility.

    01

    Add the business name and final URL

    Enter the advertiser name and destination domain. Add up to two display paths.

    02

    Enter the headlines and descriptions

    Enter three headlines and two descriptions for each variation. The counters show each field's limit.

    03

    Compare up to four ad variations

    Duplicate a variation when its structure should remain. Change the offer or proof before comparing the ads.

    04

    Review the complete result before launch

    Review the message, truncation risk, display path, logo and sitelinks before upload.

    Continue the campaign checks

    The preview checks ad creative before launch. Review the budget, search terms, conversion tracking, landing pages and test size before approval.

    Review Google Ads spendFix paid search wasteFix conversion trackingCheck brand consistency in adsEstimate your PPC budgetSize your ad tests

    Google Ads character limits

    Check each responsive search ad asset against its character limit. Google can combine or truncate assets when an ad serves. A Google Ads RSA accepts up to 15 headlines and four descriptions. Each preview variation provides three headline fields and two description fields.

    Headline30 characters3 per variation
    Description90 characters2 per variation
    Business name25 characters1
    Display URL path15 characters2 paths
    Sitelink text25 charactersUp to 4 sitelinks
    Sitelink description line35 characters1 line per sitelink

    Google Ads preview tool FAQs

    The answers explain responsive search ad previews, asset limits and sitelinks. Delivery checks require the live Google Ads account.

    How do I use the Google Ads preview tool?
    Simply fill in your business name, headlines, descriptions, and display URL in the form. You can create up to 4 ad variations, add sitelinks, upload your business logo, and see exactly how your ads will appear in Google search results. The preview updates in real-time as you type.
    What are the character limits for Google Ads?
    Google Ads have specific character limits: Headlines are limited to 30 characters each, descriptions to 90 characters each, business name to 25 characters, display URL to 35 characters, and paths to 15 characters each. Our tool includes real-time character counting to help you stay within these limits.
    Should I upload a logo to my Google Ads?
    Yes, adding a business logo to your Google Ads can significantly improve brand recognition and click-through rates. Google recommends using a square format logo with a minimum size of 200x200 pixels. Our tool allows you to upload and preview how your logo will appear in search results.
    What are sitelinks and how do they improve my ads?
    Sitelinks are additional links that appear below your main ad, directing users to specific pages on your website. They increase your ad's real estate on the search results page, provide more navigation options for users, and can improve click-through rates by offering multiple entry points to your site.
    How many ad variations should I create?
    We recommend creating at least 2-3 ad variations to test different messaging approaches. Our tool allows you to create up to 4 variations and see them stacked together as they would appear in Google search results. This helps you compare effectiveness and choose the best performing ads.
    Can I test different headline separators?
    Yes! Our tool offers different headline separator options including pipe (|), dash (-), middle dot (·), and space. Different separators can affect readability and visual appeal, so testing various options helps you find what works best for your brand and audience.
    How accurate is this Google Ads preview?
    Our preview tool replicates Google's actual search results appearance as closely as possible, including fonts, spacing, colours, and layout. While Google may make minor updates to their interface, our tool provides a highly accurate representation of how your ads will appear to users.
    What's the difference between Description 1 and Description 2?
    Google Ads allows up to two description lines, each with 90 characters. Description 1 is typically shown more frequently, while Description 2 provides additional space for more details about your offer, benefits, or call-to-action. Both descriptions help convey your complete message to potential customers.
    When should I get professional help with my Google Ads?
    Consider professional PPC management if you're spending significant budgets, need advanced targeting strategies, want to maximise ROI, or lack time to optimise campaigns regularly. Our team at Clean Digital specialises in Google Ads management and can help improve performance whilst saving you time.
    Can I copy ad data between different ad variations?
    Yes! Our tool includes a copy feature that allows you to duplicate ad data from one variation to another. This saves time when creating similar ads with slight variations, making it easy to test different headlines or descriptions whilst keeping other elements consistent.

    What this preview cannot diagnose

    The preview checks ad creative before launch. The live Google Ads account shows delivery, eligibility, search terms, bidding and conversion performance.

    • Search terms that bring clicks but few conversions
    • Conversion tracking that is not reliable enough to bid on
    • Landing pages that do not match what the ad offered

    A senior specialist reviews the ads, search terms, conversion tracking and landing pages. The review identifies where the account is wasting budget.

    Get a free Google Ads reviewOr see paid search management