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    Google Ads Preview Tool

    Preview a Google search ad the way it appears in the results, and check the parts that decide the click: the headline, the offer, the sitelinks, the display URL, and how well it matches the landing page.

    Ad Preview Generator

    13/25

    Headlines

    13/30
    21/30
    0/30

    Descriptions

    38/90
    85/90

    Display URL & Paths

    18/35
    0/15
    0/15

    Upload your business logo. Recommended: square format (200x200px minimum)

    Sitelinks (Optional)

    Sitelink

    22/25
    46/35

    Sitelink

    12/25
    47/35

    Live Preview

    How your ads will appear in Google search results

    www.example.com
    Example Search Result - Organic
    This is how organic search results appear below your sponsored ads. They typically include a title, description, and URL...
    www.competitor.com
    Another Search Result - Organic
    More organic results would appear here in actual search results. These help show context...

    How to Use Our Google Ads Preview Tool

    Create and preview Google Ads variations before launch. Test headlines, descriptions, display URLs, logos and sitelinks in a search result layout before budget goes live.

    This free Google Ads preview tool lets you draft search ads, compare ad variations, check responsive search ad character limits, preview sitelinks and logos, and see how the ad will read in Google search results before campaigns are launched.

    Add the business name

    Start with the business name searchers will recognise in the result. This keeps the Google Ads preview close to the live ad.

    Write headlines and descriptions

    Enter responsive search ad headlines and descriptions, then check how the message reads before uploading it to Google Ads.

    Set the display URL

    Add the final URL and display path so the ad preview matches the landing page before the campaign goes live.

    Upload a logo

    Preview how a square business logo changes the search result. This is useful for checking brand recognition and visual balance.

    Add sitelinks

    Build sitelinks with descriptions and check whether they point searchers to useful pages such as pricing, proof, audits or contact routes.

    Compare ad variations

    Create up to four ad variations, copy useful fields between them, and compare different offers or calls to action in the same preview.

    Responsive search ad preview

    Check headlines, descriptions and combinations in a search result layout before the ads are uploaded to Google Ads.

    Real-time character counting

    Keep Google Ads character limits visible while writing: 30-character headlines, 90-character descriptions, display URL paths and sitelinks.

    Copy and reset controls

    Duplicate ad data between variations or clear a draft quickly when you are testing different Google Ads messages.

    When the ad is fine but the account still wastes budget

    If the ad looks right but the account still wastes budget, the cause is usually search terms, conversion tracking, landing-page quality, or Performance Max learning from the wrong signals.

    Review Google Ads spendFix paid search wasteFix conversion trackingCheck brand consistency in adsEstimate your PPC budgetSize your ad tests

    Google Ads Character Limits

    The responsive search ad limits worth keeping to hand while you write. Copy that fits in the editor can still be truncated in the live results, which the preview above shows you.

    Headline30 charactersUp to 15
    Description90 charactersUp to 4
    Business name25 characters1
    Display URL path15 characters2 paths
    Sitelink text25 charactersUp to 6
    Sitelink description35 characters2 lines each
    Callout25 charactersUp to 10

    Google Ads Preview Tool FAQs

    Common questions on previewing Google Ads: character limits, sitelinks, responsive search ads, and what to check before the account starts spending.

    What a preview cannot check

    A preview covers the ad copy. It does not show what the account does with the budget once the ad is live. When the copy looks right but performance is still weak, the cause is usually in the account.

    • Search terms that bring clicks but few conversions
    • Conversion tracking that is not reliable enough to bid on
    • Landing pages that do not match what the ad offered

    A senior specialist reviews the ads, search terms, conversion tracking and landing pages together, and reports where the budget is underperforming.

    Get a free Google Ads reviewOr see paid search management