Michelle, 1Rebel UK
"Really recommend Clean Digital, they've been a fantastic agency to work with and we've always been really impressed with the team and the results they produce."
StackAdapt Managed Partner·Display · Video · CTV·Edinburgh, UK
Clean Digital plans display, video, CTV, audio and DOOH through StackAdapt. Named inventory rules and frequency caps control where and how often ads appear. Reports connect viewable reach and assisted conversions with qualified demand.
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Where the impressions went
Illustrative plan
In this illustrative plan, 610K impressions reach the defined audience on approved inventory. Those impressions produce 4,200 assisted conversions in the sample.
Programmatic spend can continue while sales, bookings and leads remain flat. Inventory quality determines whether a person can see the ad. Frequency and retargeting rules control repeated exposure. Incrementality measurement tests whether the campaign created qualified demand. A programmatic advertising review checks each control before the next budget decision.
Open-exchange inventory can place ads on made-for-advertising sites, cluttered pages and below-the-fold slots. Viewability reports show which paid impressions were visible to a person.
Management action:We buy through curated marketplaces and private deals with named publishers. Third-party tools verify viewability and screen for fraud. Domain and app exclusion lists remove unsuitable placements.
Weak frequency controls show the same ad to some users too often. Other people in the target audience receive no exposure.
Management action:We set caps from delivery and conversion data. We suppress recent converters and existing customers. Campaign pacing distributes impressions across more unique users.
One retargeting pool gives cart abandoners, bounced visitors and recent purchasers the same creative. The account then spends on low-intent visits and people who have already converted.
Management action:We segment retargeting pools by recency, page depth and intent. Each segment receives suitable creative. Paid search and paid social handle warm audiences when those channels can close the conversion.
Reports limited to impressions, clicks and CPMs cannot show incremental demand. The budget remains hard to defend without assisted conversion, lift or pipeline evidence.
Management action:We track assisted conversion paths and qualified visits. We run brand-lift or geo-based incrementality tests when the budget supports a valid design. Reports connect reach with search demand and pipeline.
Spend by impression frequency
Illustrative sample
This illustrative distribution compares spend with conversions at each frequency band. Audience size, format, objective and buying window determine the appropriate cap.
Programmatic performance depends on five connected controls. Clean Digital manages each control through its programmatic advertising services in your StackAdapt account. We document every campaign setting for your team.
We activate first-party data, contextual signals and intent audiences. Lookalike models expand qualified reach. Suppression lists exclude customers and recent converters.
We select curated marketplaces and publisher allow-lists. Fraud, viewability and brand-safety controls determine where each campaign may serve.
We set frequency caps, pacing, dayparting and channel budgets. The controls distribute spend across the planned audience.
We plan formats for display, native and video. Funnel stage determines the message sequence. Fatigue data triggers creative replacement.
We report assisted conversions and run brand-lift or incrementality tests. Each method measures the demand created by paid reach. Run with our data and analytics team.
A programmatic plan assigns a specific role and measurement method to each channel. Our simple guide to programmatic advertising explains how the buying process works.
Controlled reach and retargeting across publisher inventory
Display buys reach across publisher inventory. Native ads match the format of the surrounding page. We use curated marketplaces and allow-lists to control placement quality. Third-party measurement checks viewability and fraud.
Measured on: Viewable reach, frequency, assisted conversions and retargeting pool conversion rates.
Video and streaming inventory with audience and frequency controls
We plan online video and CTV separately because their formats and viewing contexts differ. Audience definitions and frequency caps coordinate delivery across both channels. Online video can support direct response. CTV reports reach and downstream demand signals.
Measured on: Viewable or completed views, audience reach, frequency, brand lift and downstream search behaviour.
Audio and out-of-home reach planned around context and geography
Digital audio buys streaming and podcast inventory. DOOH buys screens in public locations. Audience, location and timing rules control delivery because neither channel relies on clicks.
Measured on: Listen-through rates or verified plays, estimated reach, frequency and area-level demand movement.
Sequenced follow-up with recent converters and customers excluded
We segment retargeting pools by recency and intent. Suppression lists exclude recent converters, existing customers and low-value visits.
Measured on: Reach by audience segment, frequency, assisted conversions and conversion rates by recency window.
A campaign needs enough budget to reach a defined audience within its frequency cap. If the forecast cannot support that delivery, prioritise paid search first. Use our PPC budget calculator to compare the channel split.
We audit the existing plan before changing budget. We verify tracking before campaign activation. Each step produces a written decision or campaign control.
Step 1
We review the inventory, audiences, frequency, creative and tracking before changing any budget.
Step 2
We rebuild the channel mix, frequency caps, audience targeting and brand-safety rules.
Step 3
StackAdapt campaigns launch after tracking is verified. Reports show the leads and demand attributed to each campaign.
The free media plan review provides the first written assessment.
We agree the measurement plan before campaign activation. Each channel receives a demand signal that matches its role. Our data and analytics team runs attribution and incrementality work when the available data supports a reliable answer.
Reports break out viewable impressions, unique reach and frequency by channel, audience and placement. The comparison shows whether budget expanded reach or repeated exposure to the same users.
We review post-view and assisted paths alongside branded search, qualified visits and conversion activity. Declared attribution windows prevent the report from treating every exposure as a sale.
Brand-lift studies or matched-area comparisons require enough campaign scale and geographic coverage. Each valid test compares exposed and control groups. The result includes the method and its limitations.
The published case studies below report combined paid media outcomes. Programmatic was part of each wider plan, but the headline figures are not attributed to programmatic alone.
Fraser Smith is Chief Strategy Officer at Clean Digital.
Programmatic commits budget across several channels and inventory sources. A programmatic agency needs enough audience, creative and measurement data to control delivery. Paid search should take priority when the budget only supports demand capture.
Suitable when
Start elsewhere when
Programmatic advertising decisions depend on audience quality, channel roles, measurement and StackAdapt campaign controls. Clean Digital's case studies show how programmatic sits within wider paid media plans.
Programmatic underperforms when broad audiences and weak inventory absorb the budget. Uncontrolled frequency and broad retargeting repeat exposure without expanding qualified reach. Reports limited to impressions cannot prove incremental demand.
Request a programmatic media plan reviewProgrammatic makes sense when a campaign needs controlled reach, retargeting or demand creation. The measurement plan must connect delivery with qualified visits, assisted conversions, search capture or pipeline.
How reach hands off to paid searchWe select display, native, online video, CTV, digital audio or DOOH when the plan supports each channel. Audience, inventory and measurement requirements determine the final mix. Reports compare qualified demand with delivery volume.
We review assisted conversion paths and connect reach with qualified visits, search capture and pipeline. Brand-lift or incrementality tests run when the campaign can support a valid design. We agree the measurement plan before launch.
See our data and analytics workWe buy through curated marketplaces and publisher allow-lists. Third-party tools verify viewability and screen for fraud. Brand-safety rules approve inventory before campaign launch.
Yes. StackAdapt is a key programmatic technology partner for Clean Digital. We use it when the audience, creative, inventory and measurement plan support the campaign objective.
More on our technology stackThe budget must reach a defined audience within the agreed frequency cap. The campaign also needs enough delivery to assess its measurement signal. We narrow the channel mix when a wider plan cannot generate reliable evidence.
Model the split with the PPC budget calculatorA senior strategist reviews your inventory, audiences, frequency controls and measurement setup. You receive a written assessment of wasted spend and suitable channel changes. The assessment also identifies where more budget could produce incremental demand.
Fraser SmithChief Strategy Officer
A senior team reviews every request. We reply within one working day. We do not share your information.
