Paid Search

Managing campaigns on Google Ads is at the heart of what we do. We deliver award winning strategies and look beyond campaign set-up to make sure your budget is spent as efficiently as possible.

As an award-winning digital agency, we have been managing Google Ads / Bing Ads campaigns for over a decade and have managed campaigns across the world and in multiple languages.

Paid search has evolved hugely over the past 10 years, not just from the way ads are set-up, displayed and targeted, but also in the transparency of information available.

Platforms are pushing more and more for automation of ads, giving them full autonomy of your budget - we believe we can do better.

We strive to know your business from the inside out, we're not just running paid search campaigns, we're seeing how they connect with the wider business goals and objectives.

We tailor our strategies, from value-based bidding, through to margin-led feed optimisations to deliver the best results for your budget.

"Understanding our clients' businesses inside and out helps us create the most effective strategies possible."

Rory Young, Managing Director

Meet ROVER, our human-based automation toolkit. All of our clients benefit from our optimisation toolkit, ensuring no budget is wasted and we are making the most of all spend available to us.

CPC overvalue analysis

This feature analyses the cost-per-click (CPC) of your paid search campaigns and determines if you are overpaying for certain keywords. This can help you identify opportunities to lower your CPC and improve your return on investment (ROI).

Landing page status

This feature checks the status of your landing pages to ensure they are working properly and not returning errors. This is important because if your landing pages are not working, it can negatively impact your paid search campaigns.

Placement analysis

This feature analyses the performance of your ads on different networks (e.g. Google, Bing) and placements (e.g. search results, display ads). This can help you understand which networks and placements are most effective for your campaigns and allocate your budget accordingly

Fast moving query analysis

This feature analyses queries that have a high volume of traffic and are changing rapidly, such as queries related to current events. This can help you identify opportunities to bid on high-demand keywords and capture more traffic.

Geoperformance check

This feature checks the performance of your ads in different geographic locations. This can help you understand which locations are most effective for your campaigns and tailor your targeting accordingly.

Missing query analysis

This feature analyses the impact of queries that are not being targeted by your campaigns. This can help you identify potential gaps in your keyword coverage and add relevant queries to your campaigns.

Query ngram performance

This feature analyses the performance of multi-word queries, also known as ngrams. This can help you understand which long-tail keywords are most effective for your campaigns and optimize your targeting accordingly.

Ad copy checker

This feature checks the quality and effectiveness of your ad copy. This can help you identify opportunities to improve your ad copy and increase your click-through rate (CTR).

Budget & presence audit

This feature audits your budget and presence limits for your paid search campaigns. This can help you ensure that your campaigns are not being limited by budget or presence constraints, which can negatively impact their performance.

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