Michelle, 1Rebel UK
"Really recommend Clean Digital, they've been a fantastic agency to work with and we've always been really impressed with the team and the results they produce."
Google Premier Partner·UK Search Awards Winner·Edinburgh, UK
Clean Digital is a paid search management agency for Google Ads and Microsoft Ads accounts where the spend has to perform. We apply the strategies an account needs to find wasted budget and move it to what brings in revenue.
client retention
ad spend managed
industry awards
average ROI
Paid media managed across
Google Ads
Instagram
YouTube
TikTok
Snapchat
Reddit
The campaigns are only part of it. Our paid search management services put a specialist member of the team across the search terms, the feeds, the conversion tracking and the reporting, all in your own accounts.
Google Ads & Microsoft Ads,Meta, Instagram, TikTok, Snapchat and Reddit budgets run with our paid social team, and display, video and CTV with programmatic, often alongside the same paid search account.
Query-level control across Google Ads and Microsoft Ads, which can include match-type strategy, maintained negative lists, and brand and non-brand separated with their own targets and bidding logic. See our search campaign management.
Feed quality, listing-group structure and margin-aware campaign splits, so Shopping budget can go to the products that actually sell, weighted by margin. See our Google Shopping & feed management.
Brand exclusions, asset coverage, search-theme review and budget caps, so Performance Max is less likely to be credited with brand searches you would have won anyway. See our Performance Max management.
Extra search demand from Microsoft Ads, typically set up with its own budgets, audiences and reporting rather than copied across from Google. See our Microsoft Ads management.
Deduped conversion actions, real values, offline imports where revenue closes off-site, and GA4 alignment, so bidding and reporting can run on accurate numbers. See our conversion tracking & measurement.
Message testing and SERP-true previews, plus landing-page feedback for when the ads are working but the page is not converting. See our ad copy & landing-page feedback.
Forecasts, budget splits and monthly reporting that show what is working, what to cut, and where more budget would help. See our budget planning & reporting.
When an account stops growing, it is usually the data going into it rather than a lack of demand. As paid search specialists, we see the same three problems in almost every account we take over.
Smart Bidding optimises towards whatever the conversion data tells it is good. If that data includes duplicate conversions, leads the sales team rejects, or conversions with no value attached, it spends more to find more of the wrong customers.
The lever →The usual response is to fix the inputs: deduplicated conversions, real revenue values and offline outcomes imported back, so Smart Bidding has accurate data to work from.
When brand and non-brand are reported together, ROAS looks strong because brand campaigns capture demand you already had. Once brand search maxes out, growth stops, and the blended report does not show it.
The lever →A common fix is to separate brand and non-brand into their own campaigns and targets, so you can see how much of the performance is genuinely new business.
Without revenue values and CRM feedback, bidding optimises for more conversions rather than more valuable ones, so scaling the account lowers the average customer value.
The lever →Where the data supports it, we set up value-based bidding using real outcomes (enrolments, bookings or closed revenue) so the account can scale without the average order or lead value dropping.
Not sure which pattern your account is in? Check whether a change is statistically significant with the free ad test significance calculator, or get a free senior review from a paid search management agency.
When the reports look fine but revenue, leads or bookings are not growing, the budget is usually going to one of these four problems. Every engagement starts with a paid search audit that shows exactly where the money went.
Broad match picking up low-intent and off-topic searches, plus brand traffic counted as performance, so the account looks active while non-brand revenue stays flat.
The fix →Often query-level control: a match-type strategy, maintained negative keyword lists, and brand and non-brand split into separate campaigns, so the ROAS figure can reflect real performance.
Duplicate conversions, missing values and gaps where sales close offline mean every decision, human or automated, is based on inaccurate data.
The fix →Typically a tracking rebuild: deduplicated conversion actions, real values, and offline conversion imports where the sale closes off-site.
The report shows plenty of leads, but the sales team rejects most of them. Cost per lead looks low while cost per actual customer keeps rising.
The fix →Where the data allows, we optimise towards qualified leads: lead-quality data fed back into the account as conversion values, so bidding can target the leads that turn into customers.
Pooled budgets and limited reporting make it hard to see where Performance Max is taking brand search, or where Shopping is spending on products that do not sell.
The fix →Often we separate the channels: brand exclusions on Performance Max, a listing-group structure, feed fixes and budget caps, so each campaign type can be measured on its own.
Search-term audit
Sample output
Of this £1,268 sample, £468 went to searches that produced nothing. A blended report would have kept funding them.
Why a specialist PPC agency?
Clean Digital is a Google Premier Partner, in the top 3% of UK Google Ads agencies. In practice that means certified specialists questioning wasted spend, weak conversion tracking and campaigns that are not producing results, then putting budget behind what genuinely converts.
Top 3% of UK Google Ads partners, with partner-level access to support, features and betas across Google and Microsoft Ads.
Certified paid search specialists who question wasted spend and weak conversion tracking, not a junior rotation learning on your budget.
Monthly reporting built around your next budget call: brand vs non-brand, what is worth scaling and what to cut.
An employee-owned PPC agency running paid search for clients across Scotland, the wider UK and international markets.
An employee-owned PPC agency in Edinburgh, 18 specialists running paid search for clients across Scotland, the wider UK and international markets. See who you’d work with.
No long-term contracts. Our PPC management runs on a rolling month-to-month basis, so you’re never locked in. We cut the waste first, get the tracking right, and give you a clear output at each step.
Step 1
A senior audit of search terms, match types, brand dependency, PMax overlap and conversion data, with no changes made until the priorities are agreed.
Step 2
The early focus is often cutting wasted spend and rebuilding conversion tracking, so later decisions run on accurate numbers.
Step 3
With accurate tracking and controlled queries in place, budget moves to the search terms, feeds and audiences that drive revenue, and the monthly reporting shows the effect.
Step one is the same senior review we offer for free. Request one for your account
Paid search budgets we answer for
The same paid search services, tuned to two different types of business.
Many lead gen accounts lose money in the gap between the form fill and the sale. A common move is to feed CRM status and lead-quality data back into Google Ads as conversion values, so bidding can optimise towards leads that become customers and reporting shows pipeline rather than form-fill counts.
See our lead generation PPC service28%YoY increase in lead qualityArden University · Read the case studyIn ecommerce, performance often comes down to Shopping feed quality, margin-aware campaign structure and seasonality. Where it helps, we split campaigns by product economics rather than platform defaults, so budget can go to the products that make money across both peak and quieter periods.
See our ecommerce PPC service176%YoY increase in sales through PPCDobbies Garden Centres · Read the case studyIt is worth being honest about who benefits from a specialist PPC agency and who does not:
Worth a conversation if…
Probably not a fit if…
Straight answers on paid search management, PPC audits, Google Ads and Microsoft Ads, and whether the next budget increase is justified. For the numbers behind the answers, see our PPC case studies and free PPC tools.
The biggest leaks are often search terms nobody would pay for twice, broad match traffic without enough control, weak negatives, bad conversion actions, Shopping feed issues, Performance Max handoffs, duplicated campaigns, and budgets protected by blended reports.
Get a free ad account auditClean Digital is a good fit when paid search is already commercially important and the account needs stronger control, clearer reporting, better lead or revenue quality, and a senior team willing to challenge the spend.
See our PPC case studiesYes. Lead generation accounts often need better conversion quality, CRM feedback, and sales-stage reporting. Ecommerce accounts often need Shopping, Performance Max, feed quality, margin, product seasonality, and revenue-value work.
Read the Dobbies ecommerce PPC case studyA common approach is to cut the obvious waste, then challenge the hidden waste: query quality, match types, negatives, conversion actions, bidding, landing-page fit, brand/non-brand separation, Shopping feed quality, and budget trapped in campaigns that only look efficient in blended reporting.
Forecast what your budget should returnYes. Microsoft Ads can add useful incremental search demand, but it often needs its own budget logic, audiences, match type control, and reporting rather than a blind copy of the Google Ads account.
See our Google Ads management serviceA serious paid search agency controls where the money goes: which search terms are bought, how Search, Shopping and Performance Max budgets are split, whether conversion tracking reflects real revenue, and whether the next budget decision is defensible. Campaign maintenance is often the smallest part of the job.
Explore all paid media servicesSearch campaign management on Google Ads and Microsoft Ads, Shopping and product feed work, Performance Max governance, conversion tracking with offline values, ad copy and landing-page feedback, and budget planning with monthly reporting built around decisions rather than activity.
How we handle tracking and measurementWe compare materially different reasons to click (price, proof, urgency, product fit) and preview how each ad reads in the results before launch. Weak headlines and vague offers are cheaper to fix before they run.
Preview your Google AdsNo. Clean Digital is an Edinburgh-based PPC agency working with clients across Scotland, the wider UK and internationally, including accounts that needed paid search to support expansion into new markets such as the US.
Meet the Edinburgh teamObvious waste often comes out in the first few weeks, and that alone can change the numbers. Structural gains (tracking rebuilt, budgets reallocated, tests concluded) typically show over a quarter. Anyone promising guaranteed results in days is guessing with your budget.
Free PPC tools and calculatorsThere is no honest one-size answer: PPC management fees depend on spend level, channel mix, and how much work conversion tracking and account structure need for scaling to make sense. The free senior PPC review is the fastest route to an accurate scope; it shows what needs fixing, with no retainer commitment required.
Start with the free senior reviewYes. Clean Digital is a Google Premier Partner, which places the agency in the top 3% of UK Google Ads partners, with advanced certifications, partner-level Google support, and early access to new Google Ads features and betas.
More about the agencyA free senior review of your Google Ads or Microsoft Ads account. You get a written summary covering:
“A useful PPC review should make the next decision obvious: what to cut, what to protect, and what is worth more investment.”
Fraser Smith, Chief Strategy Officer, reviews every submissionFree senior PPC review
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