Our data and analytics team are experts in all technical aspects of paid advertising, from GA4 set-up through to feed management, we’ve got you covered.
We believe that data is the foundation of effective digital marketing. By accurately tracking and analysing the performance of your campaigns, we can identify patterns, trends, and insights that inform strategy and drive continuous improvement.
We use the latest technologies to collect, process, and visualize data, enabling us to make informed, data-driven decisions that optimize the efficiency and effectiveness of your marketing efforts.
From tracking key metrics like traffic, conversions, and revenue, to segmenting and targeting your audience, we provide the insights and intelligence you need to succeed.
With our data and analytics services, you can expect:
Meet ROVER, our human-based automation toolkit. All of our clients benefit from our optimisation toolkit, ensuring no budget is wasted and we are making the most of all spend available to us.
This feature analyses the cost-per-click (CPC) of your paid search campaigns and determines if you are overpaying for certain keywords. This can help you identify opportunities to lower your CPC and improve your return on investment (ROI).
This feature checks the status of your landing pages to ensure they are working properly and not returning errors. This is important because if your landing pages are not working, it can negatively impact your paid search campaigns.
This feature analyses the performance of your ads on different networks (e.g. Google, Bing) and placements (e.g. search results, display ads). This can help you understand which networks and placements are most effective for your campaigns and allocate your budget accordingly
This feature analyses queries that have a high volume of traffic and are changing rapidly, such as queries related to current events. This can help you identify opportunities to bid on high-demand keywords and capture more traffic.
This feature checks the performance of your ads in different geographic locations. This can help you understand which locations are most effective for your campaigns and tailor your targeting accordingly.
This feature analyses the impact of queries that are not being targeted by your campaigns. This can help you identify potential gaps in your keyword coverage and add relevant queries to your campaigns.
This feature analyses the performance of multi-word queries, also known as ngrams. This can help you understand which long-tail keywords are most effective for your campaigns and optimize your targeting accordingly.
This feature checks the quality and effectiveness of your ad copy. This can help you identify opportunities to improve your ad copy and increase your click-through rate (CTR).
This feature audits your budget and presence limits for your paid search campaigns. This can help you ensure that your campaigns are not being limited by budget or presence constraints, which can negatively impact their performance.
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