Who are Rabbie's?

Rabbie's Tour Group is a highly acclaimed travel company based in Edinburgh, Scotland. They specialise in small group tours throughout the United Kingdom, Ireland and Europe, offering intimate and personalised experiences. The group sizes are kept small to ensure that each traveller receives individual attention and can fully enjoy their journey.

Rabbie's Tour Group prides itself on its sustainable tourism practices. Their breadth of tours includes everything from day trips to extended journeys, exploring historical sites, stunning landscapes, and cultural hotspots. The tours are guided by expert guides who bring each location to life with their knowledge and passion.

The Challenge

Increase PPC tour bookings & revenue for Rabbie’s with a slightly higher yearly budget
Improve account efficiency to maximise the return-on-advertising spend of every pound spent across the various markets
Layer in Brand Awareness via Paid Social and Programmatic activity to support Paid and Non-Paid growth
Develop presence within the United States for Rabbie’s to achieve a foothold in the North American market

Results

PPC revenue increased by an additional 109% YoY.
Our target CPA bidding contributed towards generating a 236% increase in Google Ads tracked revenue.
All achieved from just a 17% higher YoY spend across the PPC channels.
Rabbie's has bolstered it's position as of one of Scotland's top tour operators by significant YoY expansion across all online sectors, namely PPC. This coupled with a more consolidated, yet focussed restructure enabled Rabbie’s to secure the additional Tour Bookings & Revenue so far over 2023.