Michelle, 1Rebel UK
"Really recommend Clean Digital, they've been a fantastic agency to work with and we've always been really impressed with the team and the results they produce."
Google Premier Partner·Edinburgh, UK·£160M+ ad spend managed
Clean Digital runs paid search, paid social, programmatic and analytics for businesses where the spend has to be accountable, to cut wasted budget and grow revenue, leads, bookings and ROAS.
One team · four channels
Google Ads and Microsoft Ads, run so the budget follows the searches that produce revenue. Depending on the account, that can mean tightening search-term control, separating brand from non-brand, fixing conversion tracking, or governing Shopping and Performance Max, the account work that often decides whether paid search pays back.
Platforms & scope
Shopping · Performance Max · Conversion tracking
Meta, Instagram, TikTok and LinkedIn, often run on a standing creative testing system. Where it helps, we feed lead quality and revenue back into the platforms, so budget can move to the audiences and ads that bring in customers and the reporting holds up with your sales team.
Platforms & scope
Creative testing
Display, native, video, audio, CTV and DOOH bought through StackAdapt, with the audience quality, inventory control and frequency caps that aim to keep budget out of junk placements and connect reach to assisted demand, retargeting and downstream behaviour.
Platforms & scope
Display · Native · Video · CTV · DOOH · Retargeting
GA4, Google Tag Manager and offline conversion imports, built to make the numbers your bidding and reporting rely on accurate. Often value-based bidding, attribution and dashboards scoped to the decisions you make each month.
Platforms & scope
Conversion values · Attribution · Dashboards
01 · Paid search
Clean Digital is a paid search agency for advertisers who answer for the spend. Across Google Ads, Microsoft Ads and Amazon Ads, we apply the strategies an account needs to find wasted budget and move it to what brings in revenue. For example, cutting queries that don’t convert, tightening conversion tracking, or shifting spend toward the search terms, Shopping feeds and retail-media placements that perform.
One senior team runs the queries, the feeds, the bidding and the reporting, across both lead generation and ecommerce. Whether you need broad paid search management or specialist Google Ads management, the depth is the same.
The platforms
Three platforms, each built and bid in its own right, in your own accounts, not a shared one. Most budgets lead with Google, but Microsoft Advertising and Amazon retail media often reach margin and audiences Google can’t.
The core of most paid search accounts
The bulk of qualified search demand still runs through Google. We manage the full surface (Search, Shopping, Performance Max, Demand Gen and YouTube) and how we run it depends on the account: often query-level control, accurate conversion values, and bidding tied to revenue, leads or enrolments rather than raw conversion count.
Best for
Almost every advertiser; the account that has to perform
Surfaces we run
Cheaper clicks, an audience Google misses
Where it earns a place, we build Microsoft Advertising in its own right: its own budgets, audiences and reporting, rather than a copy-paste of the Google account. For many advertisers it returns cheaper clicks and an older, higher-value audience, which matters most in B2B and finance where its share is strongest.
Best for
B2B, finance and considered purchases
Surfaces we run
Retail media, next to the buy button
For brands that sell on the marketplace, Amazon advertising puts spend where the buyer is already shopping. We run Sponsored Products, Sponsored Brands and Sponsored Display, plus Amazon DSP, typically managed to ACOS and total sales rather than clicks.
Best for
Brands selling on the Amazon marketplace
Surfaces we run
Inside Google Ads
The main campaign types in a Google Ads account, and what we manage on each.
Text ads on the queries that signal someone is ready to buy or enquire. The aim is to keep spend on the searches that convert and off the ones that just look busy.
Your Brand
yourbrand.co.uk/running-shoes
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The full Google Ads build (Search, Shopping, Performance Max and feeds) lives under Google Ads management.
How we manage it
Brand search can flatter the report and tends to max out quickly, so in many accounts the room to grow sits in non-brand. Getting there often means cutting wasted spend and making the tracking trustworthy, then putting budget behind what genuinely converts.
Where the budget goes
Illustrative
Strategies we apply, for example
A match-type strategy and negative keyword lists that are actually maintained, so spend follows the queries that convert and not the ones that only look busy.
Split into their own campaigns and targets, so ROAS reflects genuinely new business rather than demand you already owned.
Deduplicated conversion actions, real revenue values and offline imports, so Smart Bidding optimises toward profit instead of form fills.
Listing-group structure, feed fixes and margin-aware splits, so Shopping budget goes to the products that actually make money.
Brand exclusions, asset coverage and budget caps, so Performance Max finds new customers instead of claiming credit for brand searches you would have won anyway.
Bidding to enrolments, bookings or revenue rather than raw conversion count, so the account scales without the average order value dropping.
Two ways to run it
Paid search splits in two. Lead generation PPC and ecommerce PPC are often bid, tracked and judged on different things, and we run both, whether that’s in one account or across separate ones.
Lead generation
For B2B, education, finance and service businesses, the click is only the start. A common move is to feed your CRM back into the account, so bidding can follow qualified leads and revenue rather than raw form fills.
Judged on qualified pipeline
Ecommerce
For retailers and DTC brands, much of the performance lives in the product feed and the margin. Often that means running Shopping and Performance Max off a clean Merchant Center feed, weighted to the products that actually make money.
Judged on ROAS and revenue
Paid search results
Higher education, ecommerce and national retail: judged on the numbers each business actually reports.
Higher Education
Arden University
5.2x
Return on ad spend
E-commerce & Retail
The Roof Box Company
49%
YoY PPC revenue
Retail & Garden
Dobbies Garden Centres
14:1
ROAS, all paid channels
More work across paid search, social and programmatic on the case studies.
Start here
We go through your Google Ads, Microsoft Ads or Amazon account and show you exactly where the budget is going. No obligation, and you keep the findings either way.
What you get
How it works
We go through the account and show you the waste, the tracking gaps and the quickest wins.
Often a clean-up of tracking, structure, match types and negative keywords, so the data can be trusted.
Budget moves off wasted queries and onto the search terms, feeds and audiences that convert.
Clear reporting tied to revenue, leads and ROAS: the numbers you actually answer for.
The platforms
Each platform reaches a different buyer in a different mood, so each is built and bid in its own right. Most accounts lead with Meta, with the others added where the audience and the offer justify the spend.
Prospecting and retargeting at scale
The workhorse of most paid social accounts. Meta gets expensive when broad audiences and tired ads keep finding cheap clicks, so the usual response is to cut the waste, rebuild the signals, and protect the spend that produces customers.
Best for
Consumer demand, retargeting and scale
Formats we run
Creative and commerce
Instagram spend has to produce more than engagement. Where it helps, we test hooks, offers, landing pages and audience signals against revenue, qualified leads, bookings and returning customers rather than likes.
Best for
Visual brands, discovery and commerce
Formats we run
Discovery-led testing
TikTok only earns budget when discovery turns into measurable demand. The focus is often creative refresh, landing-page fit and follow-up, rather than treating a single strong week as repeatable.
Best for
Discovery, younger audiences, creative learning
Formats we run
B2B audience quality
LinkedIn clicks are too expensive to send into generic B2B funnels. Audience fit, offer strength, sales-stage feedback and follow-up tend to decide whether the spend is worth keeping.
Best for
Defined B2B audiences and considered purchases
Formats we run
Snapchat, Reddit, YouTube, X, Pinterest are added when the audience and the offer justify the spend.
The creative system
Paid social performance is often shaped more by the hook, the offer and the format than by the targeting. So creative testing is run as a system: a standing matrix of angles and formats, with the winners scaled and the rest cut.
What we test
Hook × format matrix
Illustrative
Past the first week
Even a winning ad fatigues as frequency climbs and the audience saturates. Holding performance is less about one big idea and more about the account work behind it: refresh cadence, clean audiences, trustworthy signals and lead-quality feedback.
Creative performance / weeks
Illustrative
Without refresh, performance decays week on week
The account work
Refresh timing set by frequency and decay data, so budget isn’t stuck behind angles that have already tired out.
Prospecting, retargeting and returning customers split and excluded properly, so prospecting isn’t flattered by warm traffic.
Pixel and Conversions API events rebuilt and deduplicated, so the platform can optimise toward customers rather than cheap actions.
CRM status and revenue fed back, so bidding can learn from accepted leads rather than form-fill counts.
The message and the landing page matched to the ad, so the click has somewhere worth landing.
Paid social results
Higher education, travel and national retail: paid social working alongside search and the rest of the account, judged on the numbers each business reports.
Higher Education
Arden University
127%
YoY PPC enrolments
Retail & Garden
Dobbies Garden Centres
14:1
ROAS, all paid channels
Start here
We go through your Meta, Instagram, TikTok or LinkedIn account and show you where the budget is going: stale creative, weak signals, junk audiences and the quickest wins. No obligation, and you keep the findings either way.
What you get
How it works
Account structure, creative, audiences, pixel and Conversions API events, and the CRM path, reviewed platform by platform, with no scaling until the priorities are clear.
Creative testing often moves from ad-hoc to systematic: a standing test matrix, with prospecting and retargeting split so their results are measured separately.
Budget follows qualified outcomes (accepted leads, revenue, bookings) with refresh cadence in place and learnings pushed into search and landing pages.
03 · Programmatic
Clean Digital is a programmatic agency for advertisers who answer for the spend. Across display, video, CTV, audio and DOOH (bought through StackAdapt), we apply the strategies a plan needs to turn reach into demand, for example shifting spend onto quality inventory, capping frequency, or tying impressions back to assisted conversions and pipeline.
One senior team plans the channels, the audiences, the frequency and the measurement, so reach is judged on the demand it creates rather than the impressions it served.
The channels
We run programmatic through StackAdapt, so the whole funnel (from display to connected TV) is planned, capped and measured in one place rather than scattered across point solutions.
One DSP, every channelStandard and high-impact, curated inventory
In-feed formats that match the environment
In-stream and out-stream, completion-led
CTV on premium streaming inventory
Streaming and podcast placements
DOOH screens with audience triggers
Where the budget leaks
Most conversions tend to happen in the first few impressions. After that, showing the same ad again rarely helps, but without a cap, the spend keeps climbing. So a lot of the work is making sure budget widens reach rather than repeating it to the same people.
Spend vs conversions / frequency
Illustrative
Impressions per person
The media work
Often a shift onto curated marketplaces and private deals, with viewability and fraud verification, so impressions run where a real person can see them.
Frequency caps set from the conversion data, with pacing tuned to widen unique reach rather than repeat it to the same pool.
First-party data, lookalikes and intent signals, with recent converters and existing customers suppressed, so spend chases new demand.
Pools split by recency and intent, creative sequenced to each stage, and warm audiences passed to search and social where the sale often closes.
Assisted-conversion paths, plus brand-lift or geo incrementality where budget supports it, so reach is reported against demand rather than impressions.
The funnel role
Programmatic rarely closes the sale on its own. It creates demand at the top of the funnel and hands it to the channels built to capture it, with the measurement to prove the connection.
Display, video and CTV put the brand in front of the right audience on quality inventory, ahead of the search.
The demand that reach creates is handed to the channels built to convert it.
paid search and paid socialAssisted conversions, search lift and pipeline tie the reach back to a commercial number.
data and analyticsProgrammatic results
Retail, travel and higher education: programmatic planned alongside search and social, and measured against the demand it created.
Retail & ecommerce
Dobbies Garden Centres
14:1
ROAS, all paid channels
Higher education
Arden University
127%
YoY PPC enrolments
Start here
We go through your display, video, CTV and audio campaigns and show you where the reach is landing: weak inventory, runaway frequency, junk placements and the quickest wins. No obligation, and you keep the findings either way.
What you get
How it works
We review the inventory, audiences, frequency, creative and tracking, with no budget moved until the priorities are clear.
Often a rebuild of the channel mix, frequency caps, audience targeting and brand-safety rules.
Campaigns run on StackAdapt with measurement in place, so the leads and demand each one brings in are visible.
04 · Data & analytics
Clean Digital runs a data and analytics team for advertisers who answer for the spend. Across GA4, Google Tag Manager and offline conversion imports, we apply the work an account needs so the numbers can be trusted. For example, deduplicating conversions, attaching real values, or importing closed revenue from the CRM so bidding learns from outcomes rather than form fills.
One senior team builds the tracking, the values and the dashboards, in your own accounts, documented so your team can keep them running.
The pipeline
Trustworthy numbers come from a pipeline rather than a single tag. We capture the data, verify it, connect it to real outcomes, and report it in a form a board can act on.
The lever
Smart Bidding chases whatever the conversion data tells it is good. Feed it a flat count of form fills and it finds more form fills; feed it real revenue values and it can chase profit. So a lot of the work is making sure the numbers reflect what a customer is actually worth.
What bidding optimises toward
Illustrative
Conversion count
Revenue value
The measurement work
GA4 and Google Tag Manager built properly: deduplicated actions, clean parameters and a container that stays maintainable. Most of what follows depends on this layer.
Revenue, margin or lead-quality values attached to the conversions that matter, so Smart Bidding can optimise toward profit rather than conversion count.
Where revenue closes on a call or months later, click IDs captured and CRM stages imported, so the platforms can learn from real outcomes.
Brand separated from non-brand and assisted demand quantified, so each channel is judged on what it actually contributes to a sale.
Reporting on warehouse-grade data, scoped to the small set of numbers a board reviews rather than every metric available.
Who owns it
Everything we build lives in your properties, under your login. The setup is documented so your team can maintain it, and if we ever part ways, it keeps working and stays with you.
Stays with you
The numbers behind the numbers
Every figure below sits on top of tracking and value work, the part that lets bidding and reporting chase the right outcome.
Higher Education
Arden University
5.2x
return on ad spend
Retail & Garden
Dobbies Garden Centres
14:1
ROAS, all paid channels
Start here
We go through your GA4, Tag Manager and conversion setup and show you what the ad platforms are actually being taught: the gaps, the duplicates and the quickest wins. No obligation, and you keep the findings either way.
What you get
How it works
We check GA4, Tag Manager, deduplication, values and consent, and hand back a prioritised fix list in plain English.
Often events, values and offline imports rebuilt and verified against real transactions rather than test pings.
Dashboards tied to revenue or pipeline, so the numbers your bidding and your board rely on can be trusted.
Track record
Arden University
Higher education
127%
YoY increase in PPC enrolments
Value-based bidding tied to enrolments, run across paid search, paid social, programmatic and analytics.
Dobbies Garden Centres
National retail & ecommerce
14:1
ROAS across all paid channels
Search, Shopping and paid social on one seasonal plan across 70+ stores and online.
Rabbies
Travel & tourism
236%
YoY increase in booking revenue
Paid search, paid social and programmatic scaled booking revenue across the UK and US.
The Roof Box Company
Ecommerce
49%
YoY increase in PPC Revenue (YTD 2025)
Ecommerce PPC scaled across product categories while holding ROAS steady.
Why Clean Digital
Clean Digital is a Google Premier Partner and an employee-owned PPC agency in Edinburgh. Certified specialists run your accounts and challenge the spend, so you work with the senior people doing the work rather than a junior rotation.
18 specialists across paid search, social, programmatic and data. Meet the team.
Is it a fit?
Probably not, if
FAQs
A PPC agency plans, runs and optimises paid media across Google Ads, Microsoft Ads, paid social and programmatic. At Clean Digital that often means cutting wasted spend, fixing conversion tracking, and moving budget toward the searches, audiences and ads that bring in revenue, leads and bookings.
See paid search managementFees depend on the channels, spend and scope, and we work month-to-month rather than on long-term contracts. The starting point is a free review of your accounts that shows what is worth fixing and where more budget would pay back.
Get a free account reviewYes. Most of our clients run two or more channels, and where it helps, we manage them as one system, so demand capture, demand creation and measurement can reinforce each other rather than compete for credit in the report.
Google Ads managementIt depends on whether the priority is capturing existing demand, which paid search does, or creating new demand, which paid social and programmatic do. A free review looks at your demand, tracking and margins and recommends where the next pound works hardest.
Paid social managementWe work across lead generation and ecommerce: higher education, national retail, travel and tourism, and specialist ecommerce among them. The common thread is paid media that materially affects revenue, leads, bookings or enrolments.
Browse our case studiesThere is no hard minimum, but the work pays back best when paid media spend is material enough that wasted budget matters. If a budget is still too small to test properly, we will say so.
Yes. Clean Digital is a Google Premier Partner, which puts us in the top 3% of UK Google Ads agencies. We are employee-owned and based in Edinburgh, with a senior, certified team on every account.
Conversion tracking & analyticsA senior specialist goes through your accounts, tracking and spend, then comes back with what is wasting money, what is worth scaling, and where the next pound works hardest.
Reviewed by the senior team · reply within one working day · no obligation, no sales script.