Earlier this year we posted about TikTok advertising on the increase for 2022, and the results in so far have definitely cemented that fact. In April it was shown to be the most downloaded app worldwide, and for Q2 of 2022, ecommerce brands increased their TikTok ad spend by 60%. And many believe that this trend will continue...

These results are from a recent survey by Triple Whale of 5,000 online stores, with a total of $29.9 million in TikTok advertising spend. The top spender being health and beauty ($141.9 million), which is no surprise considering how the beauty industry uses influencer marketing across various platforms.

Triple Whale commented on these findings to say that TikTok “is no longer a channel serious paid media buyers can avoid without cutting into revenue and profit,” and it “may soon surpass Facebook as the most valuable platform.”

Saying that, Facebook is still in the lead for ecommerce advertising, but when comparing the Q2 to Q1 spend, the increase wasn’t as impressive as TikTok, with just a 5.6% increase in spend. When comparing time spent on the 2 platforms however, TikTok has now surpassed Facebook with the average TikTok user spending 52 minutes on the app a day compared to 33 minutes on Facebook.

To show the power of TikTok, especially in terms of ecommerce, there are over 16 billion videos on the platform tagged #TikTokMadeMeBuyIt. Some brands might be hesitant for thinking that TikTok is just for the younger demographic of 18-24 year olds, who are the majority, but with over one billion users worldwide, there are a wide range of people on the platform. So whatever your target market, TikTok could be an option for your next advertising strategy.

With a higher increase in demand, we’re likely to see higher costs for TikTok advertising, but there is still plenty of opportunities there for ecommerce for Q4 and beyond.