Free Google Ads & PPC account audit UK
Your free pay per click audit covers Google Ads, Microsoft Ads, Shopping, tracking and the spend that is not producing sales or qualified leads. You keep the findings whether or not we work together.
Google Premier Partner, top 3% of UK agencies. £160M+ ad spend managed.
Trusted by teams at
Where the budget actually goes
On a typical account we audit, around a quarter of spend goes to clicks that were never going to convert. The free audit finds how much, and where, in yours.
~26%
typically recoverable
Illustrative split of a £40,000/month account. Your audit measures the real figure for yours.
See where yours is leaking“Their expertise and insights have been invaluable and helped us achieve our marketing goals. For any business aiming to boost their digital presence and PPC performance, we highly recommend Clean Digital.”
Katie McGillRabbie's£160M+ ad spend managedTop 3% of UK Google Ads agencies92% client retentionFree PPC audit FAQs
Straight answers on what the audit covers, account access, who carries it out, and what happens next. For the numbers behind the answers, see our PPC case studies and free PPC tools.
What does a free Google Ads audit actually check?
A senior specialist reviews the things that decide whether Google Ads spend pays back: conversion tracking and the values behind it, brand versus non-brand split, search terms and match types, negative keyword lists, Performance Max and brand-search overlap, Shopping feed quality, bidding strategy, audiences and budget pacing. You get the specific findings for your account, not a generic checklist.
See how we manage paid searchIs this a PPC audit or only a Google Ads audit?
Google Ads is the usual starting point because Search, Shopping and Performance Max are where most urgent waste appears. If Microsoft Ads, paid social or another channel affects the same budget decision, the review covers that context too so the recommendation does not treat one platform in isolation.
Google Ads managementWhich ad platforms do you audit?
Google Ads is the most common, including Search, Shopping and Performance Max. We also audit Microsoft Ads, Meta and Amazon accounts. If you run several platforms, the audit looks at how they read together rather than as separate channel reports.
Microsoft Ads managementDo you need access to my account?
Read-only access is enough, and you can remove it the moment the audit is done. If you would rather not grant access yet, a senior specialist can still review what is visible from your website and ads and tell you whether a deeper look is worth it.
Will you change anything in my account?
No. The audit is a diagnostic, not a takeover. We identify what is costing you money and what to fix first, and it is your decision whether you act on it, hand it to your current team, or ask us to.
Is it really free, and what is the catch?
It is free and there is no obligation. We audit accounts to prove the work is worth it before any conversation about management, and you keep the findings either way. Some accounts read the report and fix things themselves, which is a fair outcome.
Who carries out the audit?
A senior PPC specialist at Clean Digital, an employee-owned Google Premier Partner in Edinburgh. It is not a junior learning on your account, and it is not an automated scan that prints the same warnings for everyone.
Meet the teamHow long does it take and what happens after?
A written breakdown within a few working days, covering where spend is being wasted and what to fix first, with a short call to walk through it if you want one. There is no obligation afterwards, and the findings are yours to keep either way.
Start your free account audit
A senior specialist goes through your account and comes back with where the budget is leaking, what is worth scaling, and the changes worth making first. You only need to leave an email to start.
- Search terms, match types and negatives that are wasting budget
- Brand and non-brand performance separated before judging ROAS
- Performance Max spend split, search themes, brand leakage and asset gaps
- Shopping feed quality, product segmentation, Merchant Center issues and margin signals
- Conversion actions, values, duplicates and offline imports that Smart Bidding depends on
- Budget pacing, bid strategies and campaigns that only look efficient in blended reporting
- Landing-page and ad-message gaps that weaken lead quality or sales value
- The first fixes worth making, ranked by commercial impact and effort
- £160M+
- ad spend managed
- Top 3%
- of UK Google Ads agencies
- 92%
- client retention