Michelle, 1Rebel UK
"Really recommend Clean Digital, they've been a fantastic agency to work with and we've always been really impressed with the team and the results they produce."
Agency Media Planner
Turn budget, funnel intent, and creative mix into a practical channel plan with CPM, impressions, and clicks.
Directional planner for agencies and in-house teams preparing image and video assets.
Planner inputs
Set budget, funnel priorities, creative split, and channels to generate a directional media plan.
Funnel mix (%)
Total: 100.00%
Creative split (%)
Total: 100.00%
Channel include/exclude
11 selected
Plan results
Channel-level outputs to guide media planning and creative production.
Need this tailored?
Book a free audit with the Clean Digital team.
How This Planner Works
This planner combines benchmark CPM/CTR assumptions with your funnel priorities and creative mix. It is designed for fast planning alignment rather than final performance forecasting.
Core formulas: impressions = spend / (CPM / 1000), clicks = impressions × (CTR / 100), CPC = spend / clicks where clicks are available.
Geographic adjustments are applied via a CPM multiplier when global benchmark rows are used. You can also override channel assumptions with your own CPM and CTR values.