Google Premier Partner · Edinburgh, UK
Google Ads agency& Google Ads management
Clean Digital is a Google Ads agency for advertisers who answer for the spend. Across Search, Shopping, Performance Max, Demand Gen and YouTube, we apply the strategies an account needs so budget follows what converts. For example, fixing conversion tracking and feeds, steering Performance Max, or cutting the queries that never pay back.
Google Premier PartnerTop 3% of UK Google Ads agencies£160M+ ad spend managedRecent Google Ads result
5.2x
return on ad spend
Arden University case study£160M+
ad spend managed
Top 3%
of UK agencies
Month-to-month
no lock-in
Where the money goes
Most Google Ads budgets carry hidden waste
Two things make a Google Ads budget look like it is working when it is not: brand searches that flatter the ROAS figure, and spend that returns nothing at all. A blended report rarely separates them. A senior audit does.
Where the waste hides
Broad match with stale negatives
Spend follows research, off-topic and competitor searches that were never going to buy.
Performance Max on brand demand
With no brand exclusions, Performance Max takes credit for searches you would have won for free.
Conversion tracking with no values
Smart Bidding sees every conversion as equal, so it buys the cheapest ones instead of the profitable ones.
A thin or disapproved feed
Shopping and PMax bid off the feed; weak product data sends budget to items that do not sell.
The account
Five surfaces, one account
A Google Ads account is really five different jobs. Each bids on something different and fails in a different way, and all five sit on the same set of inputs. Manage the surfaces in isolation and the inputs decide whether any of it pays back.
Demand Gen
Upper funnel
- Bids on
- Audience signals
- The lever
- Creative tests, measured on pipeline
YouTube
Video
- Bids on
- Audiences & placements
- The lever
- Sequenced with search, measured on lift
All five run on the same inputs
Managed vs autopilot
What changes when the account is actually managed
Google’s automation will run an account on its own. It just runs it toward whatever the inputs say is good. The difference between a managed account and an autopilot one comes down to six decisions.
Match types & negatives
Conversion tracking
Performance Max
Shopping feed
Bidding
Reporting
Google Ads results
From enquiries to enrolments
Higher Education
Arden University
Arden University was bidding to enquiries, so Google chased cheap form fills. We imported enrolment outcomes back into the account and moved bidding onto enrolment value, so budget followed the applicants who actually enrolled rather than the ones who just filled in a form.
Read the Arden University case study5.2x
return on ad spend
127%
YoY PPC enrolments
28%
YoY lead quality
Why a specialist PPC agency?
A senior team, accountable for the spend
Google Premier Partner
Top 3% of UK Google Ads partners, with partner-level support and early access to betas.
Senior people on the account
Certified specialists who question the spend, rather than a junior rotation learning on your budget.
Employee-owned, Edinburgh
A UK Google Ads agency working with clients across Scotland, the wider UK and internationally.
No long-term lock-in
Management runs month-to-month, so the work has to keep earning its place.
18 senior specialists across Search, Shopping, Performance Max and feeds. Edinburgh, working UK-wide.
A good fit if
- Google Ads spend is material and someone is asking what it returned
- Search, Shopping and Performance Max budgets are pooled and hard to read
- Lead volume looks fine, but sales keeps rejecting what comes in
- You need tracking and feeds you can trust as the account scales
Probably not if
- The only goal is the lowest possible CPC, whatever converts
- The budget is too small to fund real testing yet
- You cannot share or fix the conversion data
- You want guaranteed positions or overnight ROAS promises
Google Ads agency FAQs
What teams ask before they hand over a Google Ads account: cost, audits, Performance Max, Shopping, and whether Google Ads is the right place to start.
Get a free Google Ads account audit
A senior specialist goes through your account and comes back with where the budget is leaking, what is worth scaling, and the changes worth making first. You only need to leave an email to start.
- Where spend is going to searches and products that never convert
- Whether your conversion tracking and values can be trusted
- Performance Max and brand-search overlap
- Shopping feed quality and margin risk
- The three changes worth making in the first month
- £160M+
- ad spend managed
- 92%
- client retention
- 7+
- industry awards