PPC for E-commerce

We help ambitious E-commerce brands spend their PPC budgets as effectively as possible.

We know the factors that are vital to providing PPC performance which make a real difference to businesses.

Our E-commerce PPC workflow helps us minimise the disconnect between media spend and sales, whilst allowing us to optimise toward market critical factors such as user demand, competitiveness & seasonality and business critical factors such as stock levels, profit and product priority.

65+

E-commerce Brands

22%

Average Year-on-Year Growth

1.7m

Products Optimised

Our E-commerce PPC Pillars

Bidding algorithm based on business priorities.

Optimising using only historical online revenue or ROI often does not align with ambitious e-commerce businesses. Including profit & stock per product is key to ensure the right kind of sales are being captured, whilst incorporating competitor activity & seasonality will ensure spend is based on the expected demand on an ongoing basis. Every algorithm we create is bespoke for the e-commerce advertisers specific priorities and is reviewed & tweaked regularly to ensure it’s as optimised as possible.

Channel agnostic approach.

After we agree on the projected target, we recommend campaign spend across the 27 channel & intent splits to ensure we get the most relevant traffic for the activity. At all points we align Awareness & Direct Response spend with the all channel sales achieved, so we get the most realistic view on performance.

Feed solutions to capture click intent, not just click volume.

In the world of automated feed solutions, we believe a human touch is required to ensure bidding is set to a user’s intent across the product range. Our advanced campaign setup ensures we can fully unleash on the queries that are likely to result in a sale, whilst only appearing on the more costly generics if there is sufficient budget.

Real time user demand.

User behaviour & demand changes rapidly in e-commerce. We have a series of scripts setup to identify any short-term spikes at query theme level. This allows us to dramatically change optimisations to maximise demand when and where it is present.