Get Your Products into ChatGPT Shopping

Most businesses don't have a ChatGPT strategy. Learning how to get your products into ChatGPT Shopping is about to become extremely important. As a leading PPC agency in the UK, we see this as the most immediate and impactful shift for any brand that relies on paid e-commerce ads.

The line between a search engine and a conversational assistant is dissolving, and we're committed to helping our clients take advantage of the opportunity.

In this guide, we will cover the technical requirements for OAI-SearchBot SEO, the strategic importance of the upcoming ChatGPT shopping feed, and how to adapt your entire paid media approach to gain an advantage.

Part 1: Understanding ChatGPT Product Recommendations

OpenAI has already integrated organic shopping results into its platform, creating a new source of ChatGPT e-commerce recommendations.

How It Works Today

When a user submits a query with commercial intent (like "best noise-cancelling headphones under £200" or "sustainable skincare brands in the UK"), ChatGPT can now go beyond simple text answers.

ChatGPT may (for certain queries) browse the web to present specific products that match the user's request, complete with names, prices, and direct links to the merchant's product page.

These are currently organic, algorithmic listings, not paid ads. The selection is likely based on a combination of factors, including:

• Ranking: How well your site ranks in organic search results for key search terms (especially on Bing, which powers ChatGPT's search tool.)
• On-page content: The clarity and relevance of your product titles and descriptions.
• Structured Data: The presence and quality of your Product Schema markup.
• Site Authority: Traditional SEO signals that indicate trustworthiness.
• User Context: The nuances of the user's conversational query.

Part 2: The ChatGPT Shopping Feed

The most significant change is the upcoming launch of a direct ChatGPT product feeds submission system. This will be a game-changer, moving from crawl-based guesswork to merchant-supplied truth.

What is a Product Feed, and Why Does it Matter?

A product feed is a structured file (typically an XML, CSV, or TSV file) that contains all the key information about your product catalogue. For any business that has worked with a Google Shopping Ads agency, this concept is familiar. It’s the backbone of Google Shopping, Facebook Shops, and now, ChatGPT Shopping.

Submitting a ChatGPT shopping feed will give you direct control over how your products are represented, ensuring maximum accuracy for:

• Pricing & Availability: Display real-time prices and stock levels.
• Product Details: Guarantee correct titles, descriptions, and specifications.
• Imagery: Control the exact product images shown to users.
• Promotions: Potentially highlight sales or special offers.

Predicted Feed Attributes: Preparing Your Data

While the final specifications are pending, we predict the ChatGPT shopping feed will require attributes nearly identical to Google and Facebook. A paid media agency or savvy in-house team should begin preparing this data now:

• id: A unique id for your product.
• title: Your optimised product title.
• description: A detailed, helpful, and keyword-rich product description.
• link: A direct URL to the product purchase page.
• image_link: A URL for the main product image.
• availability: (in stock, out of stock, preorder)
• price: The price in the correct currency format (e.g., 99.99 GBP).
• brand: The product's brand name.
• gtin: Global Trade Item Number. (EAN, UPC, etc.)
• mpn: Manufacturer Part Number.
• condition: (new, used, refurbished)
• custom_labels: For custom campaign segmentation.

Part 3: Why Your Paid Media Strategy Must Evolve

We are witnessing a fundamental shift in the customer journey. As an expert in paid media consulting, we advise clients that visibility must now be managed across traditional search, social, and conversational AI.

Advanced skills in managing complex Google Shopping campaigns are likely to be directly transferable. Feed management, data accuracy, and conversion tracking are universal principles. However, the context is new. The customer is no longer just "searching"; they are having a dialogue.

The brands that win will be those who see this not as an isolated SEO task, but as an integrated part of their entire performance marketing mix.

Part 4: The Technical Checklist: How to Get Your Products On ChatGPT

Although ChatGPT has not released the final version of this product, we are advising our clients to take action right now.

Here is your actionable checklist to prepare your site for ChatGPT Shopping Ads:

A Practical Guide to Product Schema Implementation

To get your products listed in ChatGPT Shopping effectively, clean schema is vital. Here is a sample JSON-LD snippet for reference:

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Product",
  "name": "Men's Waterproof Munro Hiking Jacket - Navy Blue",
  "image": [
    "https://example.com/jacket-image1.jpg"
   ],
  "description": "The Munro Hiking Jacket offers complete waterproof protection and breathability, perfect for the unpredictable weather of the Scottish Highlands. Features taped seams and a lightweight design.",
  "sku": "MHJ-NAVY-M-749",
  "mpn": "749123",
  "brand": {
    "@type": "Brand",
    "name": "Highland Gear"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "215"
  },
  "offers": {
    "@type": "Offer",
    "url": "https://example.com/mens-munro-jacket-navy",
    "priceCurrency": "GBP",
    "price": "149.99",
    "priceValidUntil": "2026-12-31",
    "itemCondition": "https://schema.org/NewCondition",
    "availability": "https://schema.org/InStock"
  }
}
</script>

Part 5: Get on the waitlist

To ensure your business is one of the first to take advantage of ChatGPT Shopping, we recommend getting into the waitlist as soon as possible.

ChatGPT has opened product feed waitlist submissions to the public. You can join the waitlist here, but note that you must ensure your site is able to be discovered by OpenAI's search crawler.

Conclusion: Prepare to get your products on ChatGPT now.

The rise of AI-powered shopping and paid ads experiences is well underway. By taking the steps outlined in this guide (optimising your site for OAI-SearchBot, preparing for the ChatGPT product data feed, and being ready to implement this new channel into your paid media strategy) you are future-proofing your business.

This is a pivotal moment in e-commerce. As the winner of the UK's PPC Agency of the Year, we're dedicated to keeping our clients ahead of the curve in digital advertising.

If you want an expert strategic partner to help you navigate the future of conversational e-commerce and build a dominant presence across Google, Meta, and ChatGPT, request a free strategy call today.