Who are Dobbies Garden Centres?

Dobbies Garden Centres is a well-known British chain of garden centres, established in 1865 by James Dobbie in Renfrewshire, Scotland.

The company offers a wide range of gardening products, plants, furniture, and gifts, as well as expert advice and services to garden enthusiasts across the UK. Over the years, Dobbies has expanded significantly and now operates over 70 stores nationwide, making it one of the largest garden centre retailers in the country. The brand is committed to providing high-quality products and exceptional customer service, while also promoting sustainable practices and supporting local communities.

The Challenge

Maximise footfall across their portfolio of 70+ UK stores.
Maximise online sales, across key product lines, including gardening, plants & outdoor living.
Increase brand awareness to position Dobbies as a digital leader.

Results

Online revenue reached all-time weekly highs, with significant y/y increases well beyond our original targets.
25% of online purchases were from a last-click paid touch point, with 1 in 2 purchases including a paid touch point.
Dobbies outpaced other retailers such as Marks & Spencer & John Lewis in terms of L4L social platform follower growth.
14:1 ROI achieved across all paid channels, resulting in 176% paid revenue growth YoY.