Rabbies

236% increase in booking revenue

Impact Overview

0%

YoY increase in tour bookings

0%

YoY increase in booking revenue

0%

Higher YoY spend across PPC channels

About the Client

Rabbie's Tour Group is a highly acclaimed travel company based in Edinburgh, Scotland. They specialise in small group tours throughout the United Kingdom, Ireland and Europe, offering intimate and personalised experiences.

Rabbie's Tour Group prides itself on its sustainable tourism practices. Their breadth of tours includes everything from day trips to extended journeys, exploring historical sites, stunning landscapes, and cultural hotspots. The tours are guided by expert guides who bring each location to life with their knowledge and passion.

Challenges

Increase PPC tour bookings & revenue for Rabbie's with a slightly higher yearly budget
Improve account efficiency to maximise the return-on-advertising spend of every pound spent across the various markets
Layer in Brand Awareness via Paid Social and Programmatic activity to support Paid and Non-Paid growth
Develop presence within the United States for Rabbie's to achieve a foothold in the North American market

Our Approach

Full account restructures
Utilised paid search/social & programmatic to support the online funnel
Implemented target acquisition bidding
Leveraged activity within UK and emerging US market
Assessed key tour departure points to maximise market presence
Continual analysis & optimisations of strong converting/AoV Tour Bookings

Results

PPC revenue increased by an additional 109% YoY.
Our target CPA bidding contributed towards generating a 236% increase in Google Ads tracked revenue.
All achieved from just a 17% higher YoY spend across the PPC channels.
Rabbie's has bolstered its position as one of Scotland's top tour operators by significant YoY expansion across all online sectors, namely PPC. This, coupled with a more consolidated restructure, enabled Rabbie's to secure the additional tour bookings & revenue so far in 2023.