We helped Arden University surpass their enrolment target by implementing a value-based bidding strategy

127%

YoY increase in PPC enrolments

28%

YoY increase on lead quality

Who are Arden University?

Arden University is the fastest growing online university in the UK, specialising in flexible, accessible, and career-focused online and blended learning programmes.

Arden offers courses in a wide range of subject areas including degrees in Business, Computing, Healthcare, Psychology and Law at under & post-graduate level. These courses can be taken full-time or part-time either completely online or via blended learning at one of its study centres in London, Manchester, Birmingham, Leeds, or Berlin.

The Challenge

Increase direct enrolments for Arden using PPC as a core acquisition channel
Improve lead quality, thereby increasing the lead to application to enrolment conversion rate
Integrate course enrolments with PPC channels to enable optimisation at all levels of the funnel
Deep-dive into user intent at each stage of the funnel to fully understand the target audience and at which stage users are fully converting

Results

The PPC application target was exceeded by 25% in FY22.
Contributed towards all channels hitting application targets.
Our value-based bidding has shown a 127% increase in Google Ads query tracked enrolments.
Arden is now the fastest growing university in the UK, and this has been helped by a comprehensive and data-led advertising presence across PPC platforms. It has been vital to identify which sessions are providing value to the university, and create a feedback system to ensure all queries with value are given the budget to perform.