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127% YoY increase in PPC enrolments
127%
YoY increase in PPC enrolments
28%
YoY increase in lead quality
5.2x
Return On Ad Spend (ROAS)
Arden University is the fastest growing online university in the UK, specialising in flexible, accessible, and career-focused online and blended learning programmes.
Arden offers courses in a wide range of subject areas including degrees in Business, Computing, Healthcare, Psychology and Law at under- & postgraduate level. These courses can be taken full-time or part-time, either completely online or via blended learning at one of its study centres in London, Manchester, Birmingham, Leeds, or Berlin.
Indexed performance
prior year = 100
Each metric is indexed to the prior year (100), so a bar at 227 is a 127% year-on-year increase. Figures are tracked through conversion tracking and GA4.
Demand capture
Catch high-intent demand profitably
Google Ads and Microsoft Ads, run so the budget follows the searches that produce revenue. Depending on the account, that can mean tightening search-term control, separating brand from non-brand, fixing conversion tracking, or governing Shopping and Performance Max, the account work that often decides whether paid search pays back.
Platforms & scope
Shopping · Performance Max · Conversion tracking
Meta, Instagram, TikTok and LinkedIn, often run on a standing creative testing system. Where it helps, we feed lead quality and revenue back into the platforms, so budget can move to the audiences and ads that bring in customers and the reporting holds up with your sales team.
Platforms & scope
Creative testing
Reach & retargeting
Reach tied to measurable demand
Display, native, video, audio, CTV and DOOH bought through StackAdapt, with the audience quality, inventory control and frequency caps that aim to keep budget out of junk placements and connect reach to assisted demand, retargeting and downstream behaviour.
Platforms & scope
Display · Native · Video · CTV · DOOH · Retargeting
Measurement
Numbers your bidding and reporting can trust
GA4, Google Tag Manager and offline conversion imports, built to make the numbers your bidding and reporting rely on accurate. Often value-based bidding, attribution and dashboards scoped to the decisions you make each month.
Platforms & scope
Conversion values · Attribution · Dashboards
We managed Paid Search, Paid Social, Data & Analytics, Programmatic as one paid media account for Arden University, focused on the work that drives revenue rather than vanity metrics. The headline outcome was 127% YoY increase in PPC enrolments.
Performance is indexed against the prior year (prior year = 100) and tracked through conversion tracking and GA4, so the figures reflect outcomes the bidding and your reporting can rely on.
Value-based bidding feeds the real value of each conversion back into the platforms, so budget moves toward the conversions worth the most rather than simply the cheapest. It is core to how we scaled this account.
Quick wins from cutting wasted spend and fixing conversion tracking often show within weeks, while compounding gains from value-based bidding and creative testing build over the following months.
Most likely, if your paid media spend is material. A senior specialist will review your Google Ads and paid social accounts and show you where the same gains are hiding, with a free, no-obligation account review.
Start with a free senior review of your Google Ads or Microsoft Ads account. You get a written summary covering:
“A useful PPC review should make the next decision obvious: what to cut, what to protect, and what is worth more investment.”
Fraser Smith, Chief Strategy Officer, reviews every submissionFree senior PPC review
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