Reach people by job function, seniority, company attributes or matched account lists, then connect response data to the sales process.
LinkedIn Ads managementB2B paid social agency
We manage B2B paid social across LinkedIn, Meta, YouTube and Demand Gen. We connect audience strategy, creative testing and campaign budgets to lead acceptance, pipeline and revenue data where the sales process makes those measures available.
Start with the buying committee
B2B purchases often involve users, technical reviewers, budget owners and senior decision makers. A useful paid social plan identifies which people need which message, then avoids forcing every role into one audience and one advert.
We use sales evidence, customer data and campaign response to refine that plan. Account lists and job-title filters are inputs. They still need adequate audience scale, suitable creative and a sales process that can report what happened after the lead arrived.
Who buys
The company types, sectors, sizes and account groups that can become valuable customers.
Who influences
The job functions, seniority levels and internal stakeholders involved before a decision.
What changes
The pressure, project, deadline or growth target that creates a reason to engage.
What sales accepts
The evidence used to distinguish a valid enquiry from an irrelevant or premature response.
A specific role for each paid social channel
Platform selection follows the audience, available data, creative and commercial objective. We document what each channel is expected to contribute before dividing the budget.
Meta
Test offers and creative at efficient reach, build first-party audiences and re-engage people who have shown useful intent.
Facebook Ads managementYouTube and Demand Gen
Use video and visual formats to support longer consideration, category education, launches and remarketing.
Demand Gen managementWhat we manage
Campaign management covers the full path from audience data to sales feedback. The platform account is one part of that system.
Audience architecture
Define the buying committee, priority accounts, job roles, customer lists, website audiences and exclusions used by each campaign.
Offer and destination
Match each audience to a useful next step, such as a consultation, product demonstration, event, report or landing page.
Creative testing
Test the message, evidence, format and call to action with a recorded hypothesis and an agreed decision metric.
Lead handling
Connect lead forms and landing-page enquiries to the CRM so response time, acceptance and sales progression can be reviewed.
Budget control
Compare channels and campaigns against accepted leads, opportunities and revenue where those data are available.
Report beyond platform lead volume
A low cost per lead can hide poor company fit, junior contacts or enquiries that sales rejects. We agree which downstream fields can be returned from the CRM and use that evidence in campaign reviews.
Where attribution is incomplete, we state the limitation. Our data and analytics team can help connect campaign, CRM and reporting data where the underlying systems permit it.
StageEvidenceDecision
Media response
Reach, frequency, engagement, landing-page response and lead-form completion.
Diagnose delivery, audience scale and creative response.
Accepted lead
Sales acceptance, relevant company, suitable role and a valid commercial need.
Identify campaigns that generate useful enquiries rather than cheap form submissions.
Opportunity
Pipeline stage, estimated value, product or service fit and source history.
Move budget toward audiences and offers associated with sales progression.
Revenue
Closed revenue, sales cycle, customer value and campaign influence where it can be measured.
Assess whether the paid social programme has a defensible commercial return.
A suitable B2B paid social programme
The addressable market and buying roles can be described with reasonable precision.
The sales team records lead quality or opportunity progression in a consistent way.
The offer gives a relevant buyer a credible reason to respond before they are ready to purchase.
The budget and sales cycle allow campaigns enough time and volume to produce readable evidence.
Inputs needed before launch
A clear customer profile, exclusion list and available first-party audience data.
Access to current platform accounts, analytics, CRM stages and lead-form destinations.
Approved evidence, offers and creative resources for the first testing cycle.
Named owners for sales feedback, creative approval and commercial reporting.
How we take on a B2B paid social account
01
Commercial and tracking review
We document the offer, customer profile, buying committee, sales stages, CRM fields and existing attribution limits.
02
Channel and audience plan
We assign a role to LinkedIn, Meta, YouTube or Demand Gen, then define audience inputs, exclusions and budgets.
03
Creative and campaign build
We prepare the campaign structure, tracking, forms, landing-page routes and a sequence of creative tests.
04
Sales feedback and optimisation
We combine platform data with lead and opportunity feedback, then change audiences, offers, creative and spend.
Review your B2B paid social plan with a senior team
We can review channel roles, audience structure, tracking, creative tests and sales feedback before proposing a scope. Read our paid media case studies or see how we manage paid social creative testing.