Google Search campaigns
Account structure, search terms, match types, negative lists, bidding and landing-page fit, so spend follows searches with commercial intent rather than queries that only look busy.
Google Ads managementGoogle Ads agency · Edinburgh, UK
Google Ads agency in EdinburghSearch, Shopping & Performance Max
Senior Google Ads specialists in Edinburgh, managing Google Ads, Shopping, Performance Max and paid search for Scottish and UK brands that need fewer wasted clicks, cleaner conversion tracking, and more qualified leads, enrolments, bookings or revenue from the same media budget.
- Google Premier Partner
- Senior certified specialists
- £160M+ ad spend managed
Google Ads management from Edinburgh
The account inputs that decide Google Ads performance
Search, Shopping and Performance Max only scale when the tracking, feed, query control, bidding signals and landing-page fit are strong enough. That is the work our Edinburgh team checks before asking for more budget.
Shopping & Performance Max
Feed quality, product segmentation, asset checks and value signals for ecommerce accounts where Shopping and Performance Max need control, not another black box.
Paid search managementConversion tracking & value
GA4, Google Tag Manager, offline conversion imports and value-based bidding inputs, so Google Ads can optimise toward revenue, qualified leads, bookings or enrolments.
Conversion tracking & analyticsMicrosoft Ads & channel handoff
Microsoft Ads coverage and handoff into paid social or programmatic when the account needs more than Google Search demand, with one commercial view of what is working.
Paid media servicesProof
Results for Scottish and UK businesses
From an Edinburgh travel company to a national garden-centre group and a higher-education provider, Google Ads and paid search work judged on bookings, revenue, enrolments and ROAS, not activity.
Travel & Tourism
Rabbies
109%
YoY increase in tour bookings
236%
YoY increase in booking revenue
17%
Higher YoY spend across PPC channels
Retail & Garden
Dobbies Garden Centres
14:1
ROAS across all paid channels
176%
YoY increase in sales through PPC
25%
Of online purchases from a last-click paid touch point
Higher Education
Arden University
127%
YoY increase in PPC enrolments
28%
YoY increase in lead quality
5.2x
Return On Ad Spend (ROAS)
E-commerce & Retail
The Roof Box Company
49%
YoY increase in PPC Revenue (YTD 2025)
36%
YoY increase in PPC Sales (YTD 2025)
Stable
ROAS from PPC (YTD 2025)
Why a specialist Google Ads agency in Edinburgh?
A senior team, accountable for the spend
Clean Digital is an employee-owned, Edinburgh-based Google Ads agency and Google Premier Partner. In practice that means certified specialists questioning wasted spend, weak conversion tracking, Shopping feed problems and Performance Max blind spots, then putting budget behind what genuinely converts.
01
Google Premier Partner
Top 3% of UK Google Ads partners, with partner-level access to support, features and betas across Google and Microsoft Ads.
02
Senior people, in Edinburgh
Certified Google Ads specialists who question wasted spend and weak tracking, people a local client can actually meet, not a junior rotation learning on your budget.
03
Reporting tied to the decision
Monthly reporting built around your next Google Ads budget call: brand vs non-brand, Search vs Shopping, what is worth scaling and what to cut.
04
Employee-owned
An employee-owned agency, so the work has to keep earning its place rather than coasting on a long contract.
An employee-owned Google Ads agency in Edinburgh, 18 specialists running Search, Shopping, Performance Max and paid media for clients across Scotland, the wider UK and international markets. See who you’d work with.
UK Search Awards 2022European Search Awards 2022PPC Agency of the YearDigital Excellence Award
Google Ads agency in Edinburgh: FAQs
Where we're based, who we work with, what we manage, and how a free Google Ads review works, for Edinburgh and Scotland businesses comparing specialist Google Ads agencies.
A free senior Google Ads account review
A senior review of your Google Ads account by our Edinburgh team. You get a written summary covering:
- Search terms, Shopping products and Performance Max spend that are not paying back
- Whether conversion tracking, values and imports are reliable enough for Smart Bidding
- Brand vs non-brand performance, wasted budget and campaigns worth protecting
- What the Edinburgh team would fix first before increasing Google Ads spend
“A useful Google Ads review should make the next budget decision obvious: what to cut, what to protect, and what is worth more investment.”
Fraser Smith, Chief Strategy Officer, reviews every submissionFree senior Google Ads review
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