Older, higher-income audience
Desktop and workplace use
B2B reach via LinkedIn data
Headroom from lighter competition
Microsoft Ads management
Microsoft Ads is extra search demand, often at lower cost, that most accounts either ignore or copy across from Google and forget. We run it in its own right, with its own budgets, audiences and reporting, alongside your paid search programme.
£160M+ in ad spend managedTwo things usually happen with Microsoft Advertising: it is left switched off, or a Google import runs once and is never touched again. Both leave money on the table. Microsoft reaches a meaningfully different audience and competition is often thinner, so for accounts already on Google Ads it is some of the most efficient incremental search demand available, particularly for B2B.
What we manage
- Microsoft Advertising setup and Google Ads import
- Own budgets, bids, audiences and negatives
- LinkedIn profile targeting by company, industry, role
- Microsoft Audience Network management
- UET tag and conversion parity with Google
- Microsoft Shopping and feed coordination
- Copilot-assisted assets, human-led strategy
- Reporting kept separate from Google
Levers you only get on Microsoft
LinkedIn profile targeting
Target or bid-adjust by company, industry and job function in search and Performance Max. The one B2B lever no other search engine has, because Microsoft owns LinkedIn.
Microsoft Audience Network
Native placements across Microsoft properties and partners, managed for quality with exclusions rather than left on for raw reach.
Copilot, human-led
We use Copilot to speed up assets and builds, but the strategy, structure and budget decisions stay with a specialist.
Go deeper
Related services & tools
Common questions
What teams ask about microsoft ads before they hand over an account.
Turn Microsoft Ads into a real channel
Get a free senior review of your Microsoft Advertising account, or a view of the demand you are missing if you are not running it yet, from a Google Premier Partner managing £160M+ in ad spend across search.
- Where budget produced no profitable return in the last 90 days
- Whether your conversion tracking and values are reliable
- How much of your performance is genuinely incremental vs demand you already had
- Which campaigns are worth more budget and which to cut
“A useful PPC review should make the next decision obvious: what to cut, what to protect, and what is worth more investment.”
Fraser Smith, Chief Strategy Officer, reviews every submissionFree senior PPC review
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