Lead generation
Import qualified leads, sales-accepted leads or closed deals so bidding stops favouring cheap form fills.
Offline conversion tracking
If the real sale happens after the form fill, Google Ads needs that outcome back. Offline conversion tracking connects click IDs to CRM status, bookings, enrolments and closed revenue, so bidding can learn from the leads the business actually wants.
How the import works
The technical setup is only useful when the sales stages are agreed. Import the outcome that would change a budget decision.
- 01
Capture the click ID and consent state when the enquiry is submitted.
- 02
Store the ID against the lead or opportunity in the CRM.
- 03
Map the sales stages that should count as qualified, booked or closed.
- 04
Import the offline conversion back to Google Ads or Microsoft Ads.
- 05
Use the imported outcome for reporting, value rules and bidding decisions.
Where offline imports matter most
Higher education
Feed enrolments or qualified applicants back into the account instead of judging campaigns by enquiries alone.
Phone-led sales
Connect call tracking and CRM outcomes so valuable calls are visible at keyword and campaign level.
B2B pipeline
Pass opportunity stage and value back into the account so reports show pipeline quality instead of raw lead volume.