Clean Digital
    Clean Digital
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    Michelle, 1Rebel UK

    "Really recommend Clean Digital, they've been a fantastic agency to work with and we've always been really impressed with the team and the results they produce."

    IAB Fixed Size 970x250 specs

    Includes initial load and subload weight guidance.

    Platform
    IAB
    Media type
    image/html
    Campaign type
    Display
    Placement
    Fixed Size Unit
    Build a cross-platform creative brief

    Technical requirements

    Confirm these limits before final export. Where a field is not specified, check the linked platform source before trafficking the asset.

    Specification set 1

    Dimensions
    970 × 250 px
    Minimum dimensions
    Not specified
    Aspect ratio
    970x250
    File types
    JPG, PNG, HTML
    Maximum file size
    Not specified
    Duration
    Not specified
    Maximum initial load
    250 KB
    Maximum subload
    500 KB

    Initial and subload weights apply.

    Creative QA checklist

    1. Confirm exact canvas dimensions
    2. Check initial file weight before trafficking
    3. Validate subload asset budget